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Demand for Condominiums among baby boomers has led boomers flocking to social media tools in staggering numbers.
A recent article in Zoomer Canada cites statistics that show that people over the age of 65 are adopting Facebook faster than any other age bracket. Further, the largest demographic cohort on Twitter is what we call the junior baby boomers - those aged 35 to 49. According to another survey, nearly half of Canadian boomers now utilize at least one social networking tool, and the number is growing rapidly.
The boomers truly are never a group to do things halfway, are they?
As the Zoomer article points out, the opportunity afforded by the boomers' increasing engagement with social media is huge for anyone hoping to market products (like, say, condos) to the group:
When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack.
Topics: Condo Outlet, social network, n5r blog, n5r case studies, toronto marketing, toronto social medias, website optimization, condooutlet, Tridel, Video, vivo, one old mill, oasis, Roman Bodnarchuck, costa rica, social media, marketing, toronto, n5r, condos, condo, twitter