Expecting people to buy a condo on their first visit to a sales office is like proposing marriage on a first date and expecting the person to say yes.
Only 1% of people who walk into a sales office will make that big purchase commitment in the first visit – which means that 99% of the time your potential buyers are slipping away. They come in, hear a pitch and then they leave.
The sales process cannot end there. Studies have shown that it takes between 6 and 17 touch points to convert a prospect into a buyer, depending on market conditions. Up to 17 touch points!
How can you create an effective TouchPoint plan?
Begin by creating an actual plan that covers off at least 17 different
ways that a potential buyer’s interest can be maintained.