How to Adapt Your Negotiation Tactics Depending on Who You are Talking to In The World

Posted by Roman Bodnarchuk on Mon, Sep 19, 2016 @ 17:09 PM

You can't expect negotiations with the French to be like negotiations with Americans, and the same holds true for every culture around the world.

British linguist Richard D. Lewis charted communication patterns as well asleadership styles and cultural identities in his book, "When Cultures Collide," which is now in a third edition. His organization offers classes in cross-cultural communication for clients like Unilever and BMW.

Although cultural generalizations can be overly reductive, Lewis, who speaks 10 languages, insists it can be done fairly. "Determining national characteristics is treading a minefield of inaccurate assessment and surprising exception. There is, however, such a thing as a national norm," he writes.

Scroll down to see Lewis' insights on negotiating with people around the world.

Jenna Goudreau contributed reporting.

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