Art in the Heart is happening Saturdays and Sundays in downtown Bracebridge, Muskoka! Discover emerging artists in the public spaces and alleyways of Bracebridge’s historic downtown.
July 9th, 2011 to August 7th, 2011
Art in the Heart was launched in 2008 as a two-weekend pilot with 15 artists. In 2009 its participants jumped to 21 artists who displayed their works over six weekends with the program growing even more in 2010 to include 23 artists.
Participants in the program receive business training as well as the opportunity to showcase and sell their work in the alleyways and public spaces along Manitoba Street in Bracebridge.
The training modules in Art in the Heart teach the artists to be ‘street wise’ for their Art in the Heart experience, including tips on operating a business, booth displays, marketing, insurance and customer service.
For many artists, Art in the Heart is their first experience talking about their work to people other than family or friends. “I am very pleased to talk about my jewellery-making process,” responds Chantale DuBois, “and the reason I choose to work with copper. It is a warm metal so that when you put it on, in only a few moments it absorbs body heat and doesn’t feel like you are wearing jewellery at all.
”In addition to offering an opportunity for new artists, another the goal of the partners, Town of Bracebridge, Muskoka Small Business Centre and Muskoka Arts and Crafts, is to create a new static attraction for Bracebridge, Muskoka where visitors are encouraged to come downtown to check out the changing artist line-up every weekend. More information on the Art in the Heart program is available at www.artintheheartbracebridge.com