- To increase awareness of Solitude Resort and build permission database of potential buyers.
- Develop 10 week promotion targeted at prospective resort property owners
- Attract audience with online contest
- Segment and profile contest entrants to analyze their propensity to buy
- 38% indicated interest in purchasing a vacation property in Utah
- 15% indicated annual income of over $150,000
- 27% referred by a friend
- 45% of entrants opted in to hear more about Solitude Resort