Tremblant

Challenge

• To solidify awareness of Tremblant as a premier resort property and build a permission database of qualified leads.

Solution

• Develop online contest
• Promote contest via direct mail postcards, inviting recipient to visit their personalized website
• Announce contest to N5R’s permission list
• Host online investment trivia game for bonus entries
• Include refer-a-friend marketing component

• 72 hours after mailing, Tremblant sees a 6% response rate, growing to 30% over the course of the campaign
• Thousands of entrants entered through refer-a-friend component
• 55% indicated interest in purchasing a Tremblant property
• 57% indicated interest in learning more about the resort
• 74% opted-in to receive future emails from Tremblant