Tridel

Challenge

• To sell 60 unbuilt condominium units in an over-saturated market within a 90 day period.

Solution

• Develop “Essex II” Contest
• Promote contest to targeted database of 50,000 postal and email address using N5R’s MyMail Direct Mail program
• Announce contest to N5R permission database
• Invite recipient to unique, personalized website
• Pre-populate entry form to lower abandon rate
• Include prospecting survey to qualify leads, high quality leads sent to sales reps for immediate follow up.

• 3,510 total contest entrants
• O ver 80% site visitors entered the contest
• 33% open rate on N5R database email
• 7.55% CTR rate on N5R database email
• 370 contest entrants subsequently visited sales centre
• 50+ units sold during contest