3 Reasons to Create a Sales Video

Posted by Dmytro Matvisyk on Fri, Apr 24, 2015 @ 16:04 PM

A sales video can transform your sales pitch from boring to interactive. It sells your business to clients and can heighten their interest in setting up a meeting with you. A sales video sells your product or services, and captures why someone should be interested in what you have to offer.

Why Have a Sales Video?

1) Pamphlets Are a Thing of the Past

Today, the average North American watches four hours of television everyday. Compare that to the fact that the average North American reads only one book every year. This information shows us that nowadays people get more of their information from video than anything else.

Business’s should consider video as the way to get the word out. Nobody wants to spend time anymore reading long pamphlets or going through a plain PowerPoint. Business videos are quick and get the message across better than any other platform. 

2) Sales Videos Create Impact

No matter how much you know a movie is not real life, it will always still impact you. Whether it gives you the feeling of happiness, sadness or sheer excitement, a video can cause emotions that a webpage or brochure cannot. It doesn’t have to be a Hollywood video. Simply adding music to a presentation can build impact.



3) You’ll Never Be as Good 

It doesn’t matter how good of a sales person you are, but you can never deliver information the way a video can. A video can be organized and edited in a way that includes photos, graphics, music and sound, that can truly capture the message you want to send.

Email your business video to the individual you hope to set a meeting up with before speaking with them in order to increase excitement that is harder to provide over the phone. 

Does your business have a sales video?



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