Introduction: Tourism Australia Case Study
Anyone who has ever questioned the use of social media in the digital age need only look to Tourism Australia in order to understand its power.
A destination marketer, Tourism Australia has cultivated a brilliant understanding of social networking. Although its operation encompasses 22 markets in 17 languages and is home to a workforce of about 200 employees, only 3 of those employees have social media titles.
How then, is it possible that in 2012, Australia became the most popular travel destination on Facebook, Google+ and Instagram?
Introducing the 5 core ideas that harness social media power
According to the Slideshare presentation Tourism Australia released entitled “The World’s Biggest Social Media Team,” they achieved social media sucess by sticking to 5 core ideas.
This blog entry launches a short series that explores each idea and identifies what lessons can be learned from this amazing inbound marketing campaign.
- Introduction: Tourism Australia Case Study
- Create Platforms that Fans Can Build On
- Make Fans the Heroes
- Surf Waves
- Make the Stories Social
- Test and Learn
Watch as I explain, in Hong Kong, why it's imperative for companies to use social media:
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