News

5 Clever Uses of LinkedIn's Brand New Group Polls Feature

LinkedIn rolled out polls this week, a cool new feature for LinkedIn Groups (important distinction: this feature is not available for Company Pages). The feature has been rolling out over the past couple of days, and if you haven't seen it yet, you're sure to soon. LinkedIn has also let you like, comment on, and follow polls, helping spark discussion and increase user engagement with the group. Let's take a look at how to set up polls in LinkedIn Groups, and discuss 5 creative ways to use this new feature.

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Topics: n5r blog, marketing ideas, linkedin, linked in, marketing, n5r, online marketing, online media

4,000 fans!

CondoOutlet.com just hit 4,000 Fans on Facebook with over 653 people Talking About This.  Please find out what all of the fuss is about by Liking us on Facebook now www.condooutlet.com
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Developer Sales and Marketing Boot Camp - Part 7

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo seo agency, toronto video production, toronto web marketing agency, toronto condo sales agency, toronto condo web agency

Is the verdict REALLY in on Canadian housing prices?

A recent Globe and Mail poll asked "Do you think Canadian home prices will drop in 2012?" And thousands replied with mixed results: 

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Topics: toronto condo market, home prices, housing bubble, real estate market

Developer Sales and Marketing Boot Camp - Part 6

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo seo agency, toronto video production, toronto web marketing agency, toronto condo sales agency, toronto condo web agency

Developer Sales and Marketing Boot Camp - Part 5

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo seo agency, toronto video production, toronto web marketing agency, toronto condo sales agency, toronto condo web agency

Developer Sales and Marketing Boot Camp - Part 4

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo seo agency, toronto video production, toronto web marketing agency, toronto condo sales agency, toronto condo web agency

N5R's weekly condo news round-up - week of December 19, 2011

Every Friday we round up the week's news related to condo sales and marketing, paying particular attention on the Toronto condo market. Here’s what the media had to say the week of December 19th, 2011:

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Topics: toronto condo news, news roundup, n5r

Developer Sales and Marketing Boot Camp - Part 3

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo seo agency, toronto video production, toronto web marketing agency, toronto condo sales agency, toronto condo web agency

Marketing your condo sales video

Yesterday, we talked about how to produce a professional, sales video for your condo development. Now that you’ve made the investment, it’s time to tell the world!

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Topics: YouTube, sales video, online video

3 Steps to Producing a World-Class Condo Sales Video

In my previous post, we talked about all the reasons why online video can be your best sales tool when it comes to selling your condo development. I hope that you’re convinced of the power of this condo marketing tool, so let’s go through the steps to strategize and produce your very own digital video that can deliver your best sales presentation 24 hours a day, 7 days a week!



Developing your Video

#1: Set your objectives for your video. Obviously for condo developers, your video should sell the condo.  Also, determine what role will the video play - do you want to build awareness of your condo project, increase “direct traffic” to your condo website, or grow your YouTube Channel’s subscribers. This will affect how you’ll ultimately market your video.  Take inventory of all your creative assets that you have on-hand, including photos, logos, or proprietary images.  

Tip: I recommend an interview-style format for your first foray into video, where the main role is given to your property and one main spokesperson (either the condo developer or a narrator) - as opposed to gimmicky characters.

#2: Find a video professional.  Unless you have a video guru on your team, you’ll need to find a professional to actually tape, edit, and produce a final cut. Here at N5R, we’ve years of experience creating and marketing videos for top condo developers, so we’ve created a streamlined process that can produce a video in little time and it's relatively inexpensive when you compare traditional media costs. Not only will a video pro have the right equipment, they know how to take advantage of video’s ability to appeal to both audio and visual senses, ensuring that your video has powerful, emotional content that people love to share.

Tip: Be sure to include the video pro in an initial  brainstorm meeting with your team in order to create a storyboard, which is a sequential breakdown of the story that you want to tell. Everyone should agree on the storyboard and official script before filming starts.

#3: Produce and Edit the video. Usually it takes 2-3 days to tape a professional video, depending on how long the video storyboard is, travel time, and number of people being interviewed.

Tip: Five (5) minutes is an excellent length for a YouTube video. You can re-cut 2 or 3 shorter segments that can tease the viewer to watch the full video. And, don’t forget to make a strong call-to-action that motivates an action from the condo prospect e.g. register, e-mail newsletter, facebook ‘like’, etc.

Now that you know the steps to creating an amazing video, you need to market it, which we’ll talk about in an upcoming post!  

Email me to find out how easy it is to develop your own online video! And, the same video can be showcased on our TV show, The CondoOutlet TV Show, every Monday/Thursday @ 6:30pm on Ch 21 (Toronto, Rogers). Watch a selection of videos we've done for recent clients including King West Condos below.


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Topics: video production, online video, condooutlet tv show, n5r

Developer Sales and Marketing Boot Camp - Part 2

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo seo agency, toronto video production, toronto web marketing agency, toronto condo sales agency, toronto condo web agency

Three reasons why online video can sell your condo development

Condo developers say one of the biggest challenges to selling a condo property during pre-construction is bringing the property to life. Without a shovel yet in the ground, how can your target audience see the building, hear your vision, and learn what makes your condo unique? And there's no better way to break through the clutter of all the condo marketing noise happening in Toronto right now than producing your own online video. Why online video? 

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Topics: online video, n5r

Developer Sales and Marketing Boot Camp - Part 1

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo seo agency, toronto video production, toronto web marketing agency, toronto condo sales agency, toronto condo web agency

Don't miss The CondoOutlet TV Show tonight!

Don't miss our TV show, The CondoOutlet TV Show, tonight at 6:30 pm (every Monday and Thursday, Rogers Toronto, CH 21). The only television program dedicated to the Toronto condo market, The CondoOutlet TV Show showcases the hottest Toronto condo properties and gives in-depth interviews with top condo developers and their teams. Click here to watch recent broadcasts of the show. 

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Topics: condooutlet.com TV show, condo show

New eye-tracking study shows how people view social media profiles

Online marketers have known that the general population usually follows a similar visual path as they visit any web page. How do we know this? Called heat mapping, this technology tracks the eye's movements of a person as they view the contents of the web page. The results are astoundingly homogeneous across the online population and have influenced many web site re-designs, usability testing, and content decisions. Did you know that most of your site visitors follow an "F" pattern as they scroll your web page? You can find out more at HubSpot or Crazy Egg

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Topics: Google, heatmapping, usability testing, social media, twitter, online marketing

N5R's Weekly Condo News Roundup

Every Friday we round up the week's news related to condo sales and marketing, paying particular attention on the Toronto condo market. 

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Topics: condo news, toronto condos, condo market, urbanation, Metro, The Star, The Globe and Mail

Designer Living- Without the cost!

Looking to furnish your new condo, but can't afford that designer price tag, or the cost of an Interior Designer? Look no further, Design Solutions finally has the answer. Designer living with an economical cost!

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Topics: toronto, designer, interior design, cost effective, furniture, condo living

Watch The CondoOutlet TV Show tonight!

Don't miss our TV show, The CondoOutlet TV Show, tonight at 6:30 pm (every Monday and Thursday, Rogers Toronto, CH 21). The only television program dedicated to the Toronto condo market, The CondoOutlet TV Show showcases the hottest Toronto condo properties and gives in-depth interviews with top condo developers and their teams. Click here to watch recent broadcasts of the show. 

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Topics: toronto, condooutlet.com, condo show

5 ways to sell your condo development online

Selling your new condo development online is more than building a flashy web site with lots of pictures of your model suite and floor plans. While these are must-have tactics in bringing your condo brand to life online, it's just the beginning. The power of the web can give you a competitive edge over other condo developments just by  starting with these 5 ways to sell your condo development online:

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Topics: condo sales, selling condos, condo developers

Who's more socially networked - Canadians or Americans?

Social media has certainly become mainstream in the past two years and 2011 was a year of phenomenal growth for Twitter, LinkedIn, and YouTube particularly. A 2010 study by Comscore found that Canadians rock when it comes to social media usage:

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Topics: YouTube, twitter, 2011 Social Media Marketing, trends

Twitter Do's and Don'ts for Condo Real Estate Developers

Twitter can be much more than a 140 character sound bite for your condo development - it just may be the easiest way to keep the conversation going with prospective condo buyers. Just think about it, this is a free marketing tool that allows you to make daily connections with your leads or recent buyers who are your best ambassadors for word-of-mouth sales opportunities.

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Topics: real estate marketing, social media, twitter

Top 3 features in Twitter for Business Account

Twitter is a must-have for condo developers and now it's even easier to make your business come to life with more than 140 characters - with the newly announced Twitter Business Account

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Topics: condo marketing, n5r, twitter, business accounts

N5R produced Condo Outlet TV Show airs Tonight

Don't Forget to Tune in to Shop TV(Rogers Channel 21) Tonight at 6:30 for the Condo Outlet TV Show produced by N5R.
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Topics: Condo Outlet, tv, advertising, marketing, toronto, n5r, condo, produced

How to Easily Master PPC Through Relevancy

Let's do some quick math. PPC + Inbound Marketing = Relevancy. Furthermore, Relevancy = Sales. Paid searchcan be difficult, but it doesn't have to be if you adhere to the basic principles of inbound marketing. Being relevant can also be difficult in terms of finding opportunities, but it is a key component to connecting with your target market. With paid search, if a user on Google or Bing types in a search query, you as a marketer have the ability to present an offering that is almost identical to what was specifically searched for by that user. Now isn't that the perfect opportunity to be relevant?

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Topics: landing pages, ads, ppc, margeting, digital

The Erosion in the Paid Media Pyramid

Since the invention of media (the book, the record, the movie...), there's been a pyramid of value and pricing delivered by those that create it:


Starting from the bottom:

Free content is delivered to anyone who is willing to consume it, usually as a way of engaging attention and leading to sales of content down the road. This is the movie trailer, the guest on Oprah, the free chapter, the tweets highlighting big ideas.

Mass content is the inevitable result of a medium where the cost of making copies is inexpensive. So you get books for $20, movie tickets for $8 and newspapers for pocket change. Mass content has been the engine of popular culture for a century.

Limited content is something rare, and thus more expensive. It's the ticket that everyone can't possibly buy. This is a seat in a Broadway theater, attendance at a small seminar or a signed lithograph.

And finally, there's bespoke content. This is the truly expensive, truly limited performance. A unique painting, or hiring a singer to appear at an event.

Three things just happened:

A. Almost anyone can now publish almost anything. You can publish a book without a publisher, record a song without a label, host a seminar without a seminar company, sell your art without a gallery. This leads to an explosion of choice. (Or from the point of view of the media producer, an explosion of clutter and competition).

B. Because of A, attention is worth more than ever before. The single gating factor for almost all success in media is, "do people know enough about it to choose to buy something?"

C. The marginal cost of one more copy in the digital world is precisely zero. One more viewer on YouTube, one more listener to your MP3, one more blog reader--they cost the producer nothing to produce or deliver.

As a result of these three factors, there's a huge sucking sound, and that's the erosion of mass as part of the media model. Fewer people buying movie tickets and hardcover books, more people engaging in free media.

Overlooked in all the handwringing is a rise in the willingness of some consumers (true fans) to move up the pyramid and engage in limited works. Is this enough to replace the money that's not being spent on mass? Of course not. But no one said it was fair.

By head count, just about everyone who works in the media industry is in the business of formalizing, reproducing, distributing, marketing and selling copies of the original creative work to the masses. The creators aren't going to go away--they have no choice but to create. The infrastructure around monetizing work that used to have a marginal cost but no longer does is in for a radical shift, though.

Media projects of the future will be cheaper to build, faster to market, less staffed with expensive marketers and more focused on creating free media that earns enough attention to pay for itself with limited patronage.

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Topics: marketing, free content, public, media, BLMF, social, mass

8 Key Mobile Marketing Trends

It is a brave new world for mobile marketing, and without a proper guide, you could get lost in all the new developments. To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. 

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Topics: marketing ideas, mobile, tricks, trends

Dominate SEO by Marketing Locally

The number of people you can reach around the world using the internet is astounding, but if you are a local business, reaching all of these people could be a waste of your time. Luckily, by using a combination of page optimization, inbound linking, social media involvement and focusing on local search terms, you can get your site to a top ranking position in local search easier than you might think. Hubspot’s Corey Eridon has a new blog post, in which he outlines the importance of using long tailed keywords, Google Places and other local directories and let’s you know how to best optimize your blog content. Click here to read the article.

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Topics: 2011 real estate, seo, ad agency, advertising, ad agencies, ads, search, locally, local, Hubspot, marketing, n5r, 2011 Social Media Marketing

CondoOutlet TV

We produce a half and hour long TV show for www.CondoOutlet.com. It plays Monday and Thursdays at 6:30pm on Channel 21. Tune in to see some of the most interesting condo projects in Toronto.

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Topics: social media blog, Video, blog, condo investment, real estate investments, advertising, video production, web site design, web site optimization, real estate, toronto, n5r, condo, online marketing, tv production, corporate video production

Using Content Visualization with Your Web Marketing

Visualized content has become a very powerful tool when posting reports or articles on your website and for a good reason, it grabs the audiences attention quickly. Largely, people are not likely to dive into a large block of block of text, but if you are able to convey a point right away using visualized content, they are likely to read your article to learn more about that point. Hubspot’s Pamela Vaughn recently posted a list of 17 examples of great visualized content on her blog, check it out here and see how using visualized content can help out your website or blog.
 

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Topics: advertising, content, visualization, visualized, online, Hubspot, marketing, n5r

Design Solutions - N5R Produced Corporate Video

 Recently we produced a video for Design Solutions.

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Topics: social media blog, Video, blog, real estate investments, advertising, real estate, toronto, n5r, online marketing

N5R's Corporate Marketing Video for Rain Condominiums

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Topics: social media blog, Video, blog, real estate investments, advertising, real estate, toronto, n5r, online marketing

Secrets Your Ad Agency Won't Tell You - Online Marketing

In this new video from N5R, CEO Roman Bodnarchuk uses his thirteen years of experience in the advertising world to let you in on a few Secrets That Your Ad Agency Won't Tell You. Check out the video and see how you can use these secrets to your advantage.



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Topics: internet marketing, real estate marketing, ad agency, ad agencies, online marketing

7 Reasons You're Not Generating Leads From Social Media

This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox.

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Topics: social media blog, social media, social media marketing, twitter, Socail media Marketing

Facebook Launches Revamped Insights Tool for Business Pages

Inbound marketers of the world, today was a good day. Upon logging into your Facebook business page, you may have noticed a little box pop up that read, "Introducing New Insights for Pages." (This is the point where you realized today was a good day.) The revamped insights feature comes fully loaded with metrics that are truly insightful and can help you super-charge your Facebook marketing. Here's how.

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Topics: n5r blog, fan page, social media, facebook, n5r, 2011 Social Media Marketing, Facebook news, new facebook ad-ons, analytics

N5R Video Archive - Rain Condos

This year we had the pleasure of producing a video for Empire Communities Rain Condominiums. 

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo web marketing agency, toronto condo digital marketing agency, toronto condo online marketing agency, toronto condo inbound marketing agency, toronto condo seo agency, social media, toronto, 2011 Social Media Marketing

What do Kindle and the Toronto Condo Market have in common?

I'm proud to announce my recent book has been released on Kindle. "New Economy, New Rules: 10 Essential Sales and Marketing Strategies for Real Estate Developers," is a step-by-step guide for condominium real estate developers to successfully market and sell their properties. My 15 years of real estate experience gives insider knowledge of the typical condo buyer as well as how developers can sell their condos more quickly and efficiently.  Check it out on Amazon

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Topics: Roman Bodnarchuk, condo marketing, n5r, condo sales, book, kindle

N5R Video Archive - Theatre Park Condos

Recently we had a talk with Brad J. Lamb about his new project Theatre Park, and it sounds amazing! 

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo web marketing agency, toronto condo digital marketing agency, toronto condo online marketing agency, toronto condo inbound marketing agency, toronto condo seo agency, social media, toronto, 2011 Social Media Marketing

Yes, you can make your printed marketing materials digital!

Toronto condo developers rely on printed marketing materials to sell their new condo projects, especially during pre-construction when there is nothing tanglible to show a prospect. Now, in addition to distributing brochures at meetings, trade shows, and sales offices, you can get more bang from your buck if you market this gorgeous brochureware online by posting them on your site, emailing prospects, or linking from your facebook page. And, the best part of putting your brochures online is that search engines capture all the text in your document, which could potentially help your search engine optimization efforts!

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Topics: Hubspot, marketing, n5r, condo developers, print brochures

Online video made easy - bring your new condo development to life

Did you know that Canadians love YouTube? According to comScore Video Metrix, 67% of Canada’s total population viewed more than 5.1 billion videos online, with the average viewer watching 232 videos in February 2011.  WOW! And, a lot of that traffic was on YouTube. So, my question to you:

Have you created a short engaging video of your new condo development and have it uploaded on YouTube, ensuring that it's properly tagged so that your target audience can find it?

If you're afraid that video production is too expensive, think again. Digital video production can be a cheap and cheerful experience if you know how to do it. Here at N5R, we've produced several online videos for our clients, including Tridel, Plaza, Empire Communities and Brad Lamb. We use a lot of Web-based video that doesn’t require downloading special software, but uses programs that are built into browsing systems. This lets us tell a story using the full media experience with discussions, testimonials and footage that send a powerful selling message to buyers. Video can become your best salesperson, giving your best sales presentation 24 hours a day, 7 days a week. 

Email me (roman@n5r.com) to find out how easy it is to develop your own online video! And, the same video can be showcased on our TV show, every Monday/Thursday @ 6:30pm on Ch 21. Watch a selection of videos we've done for recent clients:

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Topics: Video, marketing, n5r, condo developers, comscore n5r videos

N5R Video Archive - The Balmoral - Nassau, Bahamas Properties

N5R took a trip to Nassau Bahamas this summer to tell the story of The Balmoral. Enjoy the video we produced for them. 

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo web marketing agency, toronto condo digital marketing agency, toronto condo online marketing agency, toronto condo inbound marketing agency, toronto condo seo agency, social media, toronto, 2011 Social Media Marketing

One Simple Mobile Marketing Tactic for Condo Developers

We all know that Canadians love their mobile devices. Condo real estate buyers and investors are professional, busy people, and a great way to start a conversation with them is right in the palm of their hand.

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Topics: mobile, condo developers, short code

N5R Video Archive - Granite Harbour - Parry Sound, Georgian Bay

Recently we produced a video for Granite Harbour, a stunning condo overlooking Georgian Bay in Parry Sound. 

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo web marketing agency, toronto condo digital marketing agency, toronto condo online marketing agency, toronto condo inbound marketing agency, toronto condo seo agency, social media, toronto, 2011 Social Media Marketing

10 Marketing Mistakes Condo Real Estate Developers Make...

Marketing is both an art and a science and the science of Marketing has come a long way over the past 10 years - even 5 years. Marketing campaigns that used to work now are being ignored by your target audience. One marketing mistake that I've seen is "Wasting Media Budgets."

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Topics: n5r, online marketing, online media

N5R Video Archive - King Charlotte Condos

Lets have a look back at the video we produced for Brad Lamb's King Charlotte Condos.

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Topics: condo marketing agency, condo sales agency, toronto condo marketing agency, toronto condo web marketing agency, toronto condo digital marketing agency, toronto condo online marketing agency, toronto condo inbound marketing agency, toronto condo seo agency, social media, toronto, 2011 Social Media Marketing

25 Ways to Make your Web Site Remarkable...

Remember when a large portion of your marketing dollar went to making that high gloss, triple-fold brochure of your new condo development? Your team would labour for weeks on the photography and copy, ensuring that it would "wow" potential real estate clients and make them pick up the phone to call your sales office...

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Topics: web site design, n5r, online marketing

N5R achieves Silver Agency Status with HubSpot

On behalf of N5R, we're honoured that online and inbound marketing company, HubSpot, has named N5R a Silver Agency among its VAR agencies, the only agency in Canada to receive the certification.

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Topics: inbound marketing, n5r awards

Top 3 Predictions for Toronto's Condo Show 2011

I'm looking forward to this year's Toronto's Condo Show at the Hyatt Regency this weekend. All the players will be there to meet prospective condo buyers and showcase their wares among a captive audience - from young professionals looking for their first home to savvy real estate investors looking for the best value. Here are my three (3) predictions for The Condo Show:

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Two secrets your ad agency won’t tell you…

I've been in the business for many years and have seen the re-balancing of how Canadians consume media. As a recent Canadian Radio-television and Telecommunications Commission reports states: "Approximately 95 per cent of Canadian households can access broadband services using land-line facilities." And, according to recent data from Web research firm comScore, Canadians spend more time online than anyone else on Earth. And yet I still see high-profile marketing and advertising agencies avoid recommending Internet marketing to their real estate clients. 

In this hot condo real estate market in Toronto, real estate developers can find ways to break through the clutter; but at the same time they may have respond to their agency's hesitation. Why do traditional agencies shy away from leveraging "online" opportunities? I'll reveal a few in this short video. 
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Topics: real estate marketing, ad agency, ad agencies, online marketing

Hot Toronto Condos – King West Condominiums


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Topics: Condo Outlet, n5r blog, toronto condo market, toronto condominiums buying, toronto

Web 2.0 Summit 2011: Mary Meeker and Internet Trends

By Thomas Claburn InformationWeek

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Topics: YouTube, Web 2.0 Summit 2011, Mary Meeker, content creation, mobile devices, Internet Trends, 2011 Social Media Marketing

Gmail Overhaul?

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Topics: marketing, n5r, gmail, googl, re-design, overhaul

N5R Projects - Harmony Green Townhomes

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Topics: Oshawa, rent to own Oshawa, green living Oshawa, Harmony Green Oshawa, N5R in Oshawa, N5R current projects.

Sales Tips - How to Deal with Disgruntled Customers

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Topics: How to Sell in 2011, emotional marketing, marketing, Socail media Marketing, Sales Tactics

6 Social Media Statistics Which are CRUCIAL to Marketing

Some called it a passing phase, others said it wouldn't last, many thought it was the new 'thing' and that some other new tech phoenomenan would bypass it but no no no. How wrong they were. Social media is here to stay my friends and prepare yourselves for it to get stronger and stronger. You have been warned.

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Topics: social communities, social media investment, mobile marketing, social media, Socail media Marketing

Traditional Realty Advertising Won't Sell.

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Topics: Roman Bodnarchuk, Traditional Realty Advertising Won't Sell, How to Sell in 2011, buyer personas, n5r

People Buy Real Estate When They See Others Buying

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Topics: Roman Bodnarchuk, real estate marketing, How to Sell in 2011, real estate, n5r

3 Reasons Why Google+ Might Just be the Next Best Thing



Google+ is a social networking platform, but there are so many faces to it. You can say it's like Facebook, except it’s more fresh. You could say it’s like Twitter, but more appealing. You can even separate who views your information by sharing it with particular Circles, or groups of people.
What’s more, be aware that Google+ is the largest directory backed by the biggest search engine in the universe. You may have heard of them; Google. How could Googlebe wrong? Google+ has a ton of additional features, including Google Places for location and an unbelievable potential for integrating even more of Google's services in the future. So why exactly am I making such a bold statement? Why do I feel it might be the next best thing? Let us count the ways.
  • It Can Help Your Business. Social networks are designed to imitate and copy real-world connectivity and information-sharing. They're designed to add to, but not replace social functions where people get to know each other. Google+ allows you to share media and data with everyone, or simply with your chosen Circles.
  • It’s Different. Everything you do inside stays inside. Second, Facebook and LinkedIn both adopt more of an "elite" model, which means that you have to know people to gain knowledge. That's why so many companies are pushing for "likes”, retweets, and shares.
  • Get In Now. Now’s the time to start! Simply put, it's important to take action on Google+ right now. Get familiar with the features, start building and nurturing connections and learn how to share and you'll be ahead of the pack.
I’m not often one for making such bold, out there statements, but I think Google+ warrants it. How are you using Google+ for business and personally? Let us know in the comments section.

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Topics: Google, 3 Reasons Why Google+ Might Just be the Next Best, social networking platform, n5r

Google Analytics launches in Real-Time


In the coming weeks, Google Analytics in Real-Timewill make it easier to track your site traffic than ever before. I'd like to share with you some of my favourite features of this program.
  • Measuring social media impact. One method of using these reports is to gauge the instant impact of social media. Whenever a new blog is posted, a tweet is sent out. With Real-Time, we see the immediate impact to site traffic.
  • Campaign measurement
    Another way to use Real-Time is to make sure campaign tracking is accurately implemented before launching a campaign. When preparing to launch a campaign it’s crucial to make sure your measurement plan is working before you start driving visitors to the page. With the Real-Time reports you learn almost instantly whether you’re getting the data you want in Google Analytics.
  • Accessing Real-Time. You’ll find the Real-Time reports only in the new version of Google Analytics. If you’re not already using the new version, you can start by clicking the “New Version” link in the top right of the screen. Real-Time reports are in the Dashboards tab (though they will move to the Home tab in the updated interface next week). You will have access to Real-Time reports if you are an Administrator on your Analytics account, or if you have access to a profile without profile filters. Real-Time does not support profile filters.

    Currently, the lucky few have access to Google Analytics in Real-Time, however in the coming weeks everyone will have access. For the next few weeks, the remainder of us will just have to be patient. We’d love to hear about how you are using (or planning to use) Real-Time, so tell us about it in the comments section!




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Topics: Google Analytics launches in Real-Time, measuring social media impact, campaign measurement, n5r

The Real Estate Market & Social Media


There are so many reasons to use social media if you’re in the real estate industry. The greatest one of all is simple. Your current and potential clients are already there, and some of them may already be shopping. A social media presence makes it easy for people to be in touch with you on their terms, “opting-in” to your messaging by liking your Facebook page, following you on Twitter, or subscribing to your blog.

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Topics: social communities, interactions, social media, real estate, n5r

New Statistics on Mobile Phone Access

Up-to-the-minute numbers prove mobile marketing isn't falling to the wayside, and won't be any time soon. And where inbound marketing is concerned, some of the key mobile data is central to how people are using their phones to gain new information. Recent studies shows that people are gradually using their mobile phones to access content on browsers, apps, and social networks:

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Topics: mobile marketing, n5r, twitter, New Statistics on Mobile Phone Access

The Mechanics of Building a Following on Social Media

 
So, how do you establish a meaningful following on social media platforms?  The following list is not an exhaustive one, but certainly will help as you try to engage with your audience and discover your buyer personas.
  • Start with a plan:  It’s so simplistic, isn’t it? But it’s so important to map out how you’re going to entice your target audience on social media.  Why are you engaging, who are you engaging with and, what value do you bring to the proverbial table?
  • Choose a handle. Choose wisely: This is key since it is how people will know you on social media. This handle is most often connected to a business.  It’s best to avoid using your personal account, since the information you would share with a friend probably differs to what you would share in a business relationship. 
  • Once you get started, don’t stop:  By planning what you will share in advance, it considerably speeds up your process of publishing content and reduces the quantity of work you need to do.  Writing posts, finding links and building tweets happens a whole lot quicker if you focus on your chosen subject.  When do you plan to post? You’ll keep your customers happy if you blog every day. Be reliable.
  • Create a value-added relationship: Your followers are following you for a reason, and that reason is because you bring them informative posts which they want to read. Test posts to verify what “value” is, but a starting point is something with a link to useful content.  Bring your followers useful content and they will remain loyal.  A “no post without a link” rule is a sensible starting point.
  • Be open and approachable:  If people reach out to you directly, answer them. Be cordial. It’s easy.  Thank them for retweets and sharing your posts.  They repost your information, because they find it valuable.  Appreciate that and respect it.
  • Limit the selling – It’s not about you, it’s about them. Talk about your product when applicable, but be very sure to balance that with other information which is not central to your product.
  • Install social sharing icons: Making it easy for visitors to your website to share your content can significantly increase how far and fast your content reaches the masses.
Social media is about forming and (keeping) relationships.  Always remember to add value to whatever you’re sharing. Steer clear of shortcuts, spend your time wisely and you’ll see success. 


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Topics: buyer personas, n5r, The Mechanics of Building a Following on Social Me

Study Shows Longer Tweets Get More Clicks

If you’re seeking higher click-throughs on the links shared in your tweets, a recent study from Dan Zarrella at Hubspot will help access how you may be able to up these numbers.

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Topics: Hubspot, n5r, tudy Shows Longer Tweets Get More Clicks

Canada has the best reputation in the entire world!

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Topics: n5r, best reputation, economy, Canada has the best reputation in the world!

How to Add QR Codes to your Marketing Strategy



A Google search for “QR code” is all it takes to find many websites you can go to generate your own QR code. Below you’ll find some useful links to help you build your first QR code.
Kaywa: QR code generator is the most effortless way to generate a QR code. Choose your preference, enter the content you want, specify size and click “Generate.” Save the code or grab the HTML to embed it online.
iCandy: helps you track scans and you can even view analytics on generated QR codes. Additionally, you have the ability to print codes through partner services.
Stickybits : (my personal favourite!) makes it easy to create stickers for your codes, as well as inspire collective content creation from people who scan your codes. This one has it all.
Apps that can scan codes are available for most smartphones. Search your app store for “barcode reader,” or “QR code scanner,” and you’ll find several to choose from.
Really the only limit you have as to where to use QR codes, is your imagination. So run wild!
  • Business cards: Generate a barcode that directs scanners to your online resume, small business Facebook Page or your website to help new contacts find you or your business faster.
  • Marketing materials: Add QR codes to send viewers to a particular how-to video, send them to a Flickr account, get them to follow you on Twitter, or point them to a landing page that promotes a new campaign.
  • Storefront windows: Generate your own QR code to place in your window. You can use this code to get Foursquare check-ins, point scanners to your Yelp profile, or invite customers to share memories in photo, video or text form via Stickybits.
  • For freebies: Everybody loves free! Why not reward your customers with 10% off their next purchase? Give them something small to thank them for their business. Create a custom QR code for the freebie you want to offer. You could even get creative and hide the QR code offers online, like on your Facebook page or website, or somewhere inside your store.
Click me



  
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Topics: n5r, QR Codes, stickybits, kaywa, icandy, how-to guide

4 Simple Steps to Creating a Million-Dollar Idea

Sounds too good to be true, right? You might be surprised! Author Tim Ferris walks us through 4 simple steps that every budding business owners can use to come up with a potential money-making machine!

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Topics: marketing, n5r, buyer persona, 4 Simple Steps to Creating a Millon-Dollar Idea

Why I Love TED Talks

Initially discovered in one of my university courses, TED Talks have continued to capture my attention.

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Topics: 2011 Social Media Marketing, Technology, TED Talks, Entertainment, Design

Use these 7 Easy Tips to Boost your Marketing Strategy


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Topics: Customer Engagement, advertise on social media, online marketing

5 wrong stereotypes to avoid in social media

Find out ways on how to overpass the main wrong ideas about social media to understand how you should use and adapted to your business to the social media.

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Topics: 2011 Social Media Marketing, marketing stereotypes, 5 wrong stereotypes to avoid in social media

Facebook Reveals Major Updates at F8 Conference

The social network has been keeping busy in the lead-up to f8, its annual developer conference. In the past few weeks, the company has revamped Friend Listsadded a real-time ticker, launched changes to News Feed and rolled out a Subscribe button for following anybody’s public updates.

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Topics: advertising on social media, new facebook ad-ons, social media updated

HubSpot's "34 Awesome Twitter Ideas for Engaging Your Prospects"

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Topics: Customer Engagement, "34 Awesome Twitter Ideas for Engaging Your P, twitter

Google+ Stretches its reach to Everyone

It's official! Google+ is now available to everyone! A variety of new improvements have been released (thus moving from field to beta status) and among these is an internal Search field. Let's talk about some new and exciting features to Google+.

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Topics: Google, +1 button, new features, Hangout on Air, Search field, marketing

2 New Marketing Tools You Should be Using

Another great article from HubSpot updates the online world on the most up-to-date news of the week, and teaches we as readers and marketers, how we can better cater to our potential leads. Karen Rubin talks about Facebook's widely-publicized launch of the Subscribe button and Twitter's announcement of Twitter Analytics. Let's talk.

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Topics: Subscribe button, Twitter Analytics, facebook, Hubspot, marketing

Social Media Statistics 2011

Our good friend Eric Qualman, the Socialnomics author who has made a name for himself by creating short, entertaining videos jam-packed with social media statistics, is at it again. His original video, the "Social Media Revolution", now has 2.8 million views.

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Topics: future of social media, advertising on social media, advertising on socialmedia, digital marketing, 2011

4 Reasons to picture yourself in Granite Harbour!

On the shores of Georgian Bay and catering to the 55+ retiree set, Granite Harbour, one of our newest waterfront developments will treat you to a variety of amenities to choose from that will have you asking yourself what to do first! So why's it so great? Let us count the ways!

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Topics: n5r blog, Granite Harbour, Parry Sound, Georgian Bay, luxury condominium living, retiree, 55+, 4 Reasons to picture yourself in Granite Harbour!, n5r

Top 5 Elements Every Website Must Have

Are you a small business or organization just getting your presence started on the web? Or do you already have a website and can’t figure out why your visitor traffic is lacking? In either case, here are a couple of essential components that you will need to include in your website to ensure a more pleasant user experience for your audience.

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Topics: seo, new website, Top 5 Elements Every Website Must Have

10 Marketing Facts Which Will Open Your Eyes!

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Topics: facebook, marketing, n5r, twitter, online marketing

Top Headlines in Social Media, Tech & Business

Facebook Launches Subscribe Button

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Topics: 2011 Social Media Marketing, Facebook news, twitter news

Become a Guru with Mobile iOS Devices

From How to Design App Icons for iPhone and iPad written by Jake Rocheleau.

Mobile iOS devices have seen some tremendous growth over the 2010 period. The iPad is by far one of the most wanted devices. It’s the newest and shiniest technology that made us rediscover new ways to browse the web, communicate with friends and just have fun. iPad changed the user, but it’s also an incredible resource for developers.

With the growing sales of iPads and the popular iPhone releases, Apple has had tremendous growth. Not only in these two markets but all iPod Touch devices are also running iOS which can access the App Store.

It is important to learn how to design icons for iOS devices. There are many sizes and scales which require careful attention to detail and focus. iOS designers are required to submit an icon with their app into the store during publishing.

The process may be time consuming but the rewards are outstanding and provide a true sense of empowerment.

iOS App Development

The main process for designing an app for iOS requires two bits. The frontend design concept requires a branding or icon design to fit in the Apple App Store. Designers are also required to craft UI wireframe concepts for each screen of the mobile app.

Developers then enter XCode and spend hours working with views and libraries to produce a fantastic final result. Combining the graphics and programming can produce amazing applications to stand the test of time.

Designers do not often consider how much work is put into development of a mobile application. The style is different with Android-powered devices where Google hosts an open platform for any and all to build on. The iOS App store is much more exclusive and also offers the greatest chance of reaping a small profit.

Graphics Split on iPhone/iPad

Each icon has a specific size which is used for a certain purpose. The large amount of devices currently running iOS means designers must be on their toes to incorporate a keen icon set with each mobile app.

The iPhone doesn’t have many icon size variations. The official app icon which rests on one of your users’ home screens is 57 pixels length and width. The iPhone 4 supports higher resolution settings so it’s optional to include a 114 pixel icon, though not required.

The largest size necessary of an icon is 512 x 512 pixels. This is a fairly large graphic which is displayed throughout the App Store and when browsing apps in Cover Mode. When opening Photoshop to design a new icon it’s always recommended to start at 512 and scale your way down.

Spotlight search supports slightly smaller sizes for icons. 29×29 may seem downright puny but when you’re viewing the search results screen it’s a fairly intuitive interface. The iPhone 4 similarly supports a Spotlight Search icon refined to 58 x 58 pixels for the higher resolution screens.

The application icon is slightly larger this time around. The app store and cover flow sizes are still the same with an increase in our spotlight search dimensions. The iPad boasts a fairly large tablet touchscreen so icons can fit nicely.

The 29px version previous mentioned can be re-used for iPad as a settings icon. If you create a settings page within the iOS general functionality it will display a small icon next to your tab. This can be nice to allow users to change themes, include different accounts/usernames, and also fiddle with smaller options regarding your app.

Basic Icon Rules

The App Store only accepts applications which offer PNG files for icons. For many detailed reasons PNGs are able to hold deeper colors while not requiring much hard drive space.

You may also notice that icons from the app store have a gloss over their exterior. This is an effect added at runtime and shouldn’t be added into your actual icon. There is a Boolean switch which any app developer can use to turn the glossy icon effect on or off. However most icons benefit from the effect when done properly, so it’s best to leave this setting alone.

The iOS platform also applies rounded corners to icons in most screens. When designing your icon set be sure to keep all corners flat at 90 degrees for a perfect square. This is very important because Apple will add the rounded corner effects for your icons by default. If you apply this beforehand your graphics may publish improperly.

UI Tips & Design Kits

Icon designers should also shy away from using transparency in designs. This is reflected poorly when apps get published to the store since iOS has a difficult time rendering areas from an icon as transparent. If you’d like some inspiration check out our best iPhone apps for web designers.

 

 


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Topics: ipad, ipod, Guru with Mobile iOS Devices, Mobile iOS Devices, Apple Icons

New Economy, New Rules - It's not the market, it's your marketing

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Topics: real estate marketing, marketing stragies for sellng your home, toronto online marketing, property marketing, developer's guide, selling your home, real estate

Facebook Ads - Who Clicks on them?

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Topics: facebook, social media marketing, social media future, emotional marketing, Social media platforms, advertise on social media, Hubspot, HubSpot Tips

Social Media Myths - and YES they will surprise you!

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Topics: n5r blog, social media blog, facebook, social media marketing, social media future, Social media platforms, n5r, advertising on socialmedia, effect of social media on sales

Quick Tips for SEO - Optimize Your Website this Weekend!

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Topics: seo, website optimization, marketing, n5r, online marketing

How Steve Jobs Changed the World

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Topics: Steve Jobs, digital marketing, Apple products, innovative products

Congratulations Hubspot for making it onto Inc. 500 List

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Topics: website grader, free seminar, Hubspot, Social Media Seminar, Inc.500

4 Top Tips to Keep Your Email Marketing Campaign Successful

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Topics: direct marketing, Customer Engagement, emotional marketing, marketing, innovative marketing tools

5 Reasons Why Software is Taking Over Your Industry

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Topics: inbound marketing, real estate marketing, marketing stragies for sellng your home, real estate investment, Customer Engagement, social media future, online marketing, innovative marketing tools, Ebooks, digital marketing, developer ebook, Marc Andreessen, 5 reasons why software is taking over your industr

Marketing to Baby Boomers

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Topics: inbound marketing, free seminar, Baby Boomers, Social Media Seminar, Socail media Marketing, Baby Boomers on Social Media, CBC News

How the 5 Major Social Media Platforms Compare

 
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Topics: Google, inbound marketing, linkedin, free seminar, facebook, social media marketing, twitter, Tumblr

Roman Bodnarchuk Speaks about CondoOutlet on 680 News

 

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Topics: Roman Bodnarchuck, real estate marketing, toronto condominiums, sell your condo in toronto, free seminar, 680News, condooutlet.com

How to Use Video Marketing to Sell your Condo Project

One thing every developer and builder should understand is that telling a successful story means tapping into all of a buyer’s senses. The problem though is that most real estate marketing campaigns are only focused on one of those senses – what you see, and nothing else. And the problem with that of course, is that no one reads anymore. 
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Topics: real estate marketing, video marketing, social media, toronto, developer ebook

5 ways to engage your B2B customers with Mobile Marketing

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Topics: mobile marketing, mobile real estate, b2b mobile marketing, mobile sites

Why marketers should use YouTube in online marketing.

The recent article from Viralblog listed the statistics about YouTube to understand why YouTube is a powerful tool for marketer

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Topics: YouTube, inbound marketing, advertise on social media, n5r, 2011 Social Media Marketing

Why People follow Brands on Facebook?

The recent article from hubspot listed the reasons why people follow brands in Facebook.

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Topics: Brands, social media, facebook, twitter, follow

Twitter is for Business

The online platform, Twitter, has become a key asset to businesses worldwide. Gaining leads and marketing information has never been easier. Reduced to 140 characters, promoting your company through online activity is now quick and simplified.

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Topics: social media, advertise on social media, n5r, twitter, 2011 Social Media Marketing

The Corporate Tweet

Since the creation of Twitter in 2006, the website has grown to be one of the most used worldwide. Both individuals and large corporations have incorporated the unique form of social networking into their daily lives. Updates through tweets, images and links have altered the way that people communicate online and impacted the way businesses operate. Over the past year there has been a 182% increase in Twitter users. 24% of all Twitter users check their tweets several times a day, making the website a profitable marketing move.

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Topics: social media, social media marketing, twitter, social media advertising, advertising on social media, advertising on socialmedia, social media and sales, 2011 Social Media Marketing

We are Excited to Announce our New Client: The Residence at Muskoka Wharf

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TODAY'S the DAY! Muskoka Wharf Launch Event!

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Topics: Condo Outlet, Muskoka Wharf, real estate investment, Condos Investment, free seminar, muskoka condos, Royal LePage Signature

5 wrong stereotypes to avoid in social media

Find out ways on how to overpass the main wrong ideas about social media to understand how you should use and adapted to your business to the social media.

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Topics: seo, strategies, fan page, facebook, social media marketing, twitter

Five Proven Twitter Marketing Strategies

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Topics: Muskoka, strategies, Hashtags, Seminar, social media, marketing, n5r, condo, twitter

Social Media Marketing Challenges - 2011

Social Media Marketing Challenges - 2011
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Topics: linkedin, Challenges, Questions, Measurement, Integration, Customer Engagement, Tweetdeck, Industry Report, social media, facebook, Social media platforms, Hubspot, marketing, twitter, 2011 Social Media Marketing

How to attract readers and keep them as followers

Here are 7 easy steps to catch the attention of readers and keep in touch with them, to increase your visibility and credibility on social media.

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Topics: n5r blog, seo, fan page, blogging, twitter

Women Control Buying Decision in Real Estate

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Topics: real estate marketing, real estate, marketing, Women Control

Facebook Is Developing a Photo Sharing iPhone App

 

Facebook is reportedly developing a photo-sharing app on top of its social graph.

Tech blog TechCrunch reported Wednesday that it had obtained 50MB of images and documents that outline the app. The blog didn’t say how it had obtained the information.

“…The best way to think about it appears to be Path meets Instagram meets Color meets (Path’s new side project) With — with a few cool twists,” says the post.

Launching a photo-sharing app would be a logical move for Facebook, which according to an extrapolation of its own photo upload data has the largest photo collection on the web.

As of now, however, the app is unconfirmed. When asked about the app, a Facebook spokesperson said, “Facebook doesn’t comment on rumor or speculation.”

 

via Mashable

 

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Topics: iPhone, Photo Sharing, Mobile App, facebook

Google's Chromebooks now Available in Stores

The first Chromebooks are now available for purchase.

Devices from Acer and Samsung are currently available via Best Buy and Amazon.com in the U.S. and at various online retailers in the UK, Germany, France, Italy, Spain and the Netherlands. The Chromebooks run Chrome OS and are optimized for the web.

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Topics: Google, socialmedia, google chrome, gadgets, google social

Don't miss the new CondoOutlet.com TV Show tonight at Midnight!

Tonight you will learn about breathtaking properties and see how CondoOutlet.com integrates exclusive buying and selling strategies that provide buyers with up to 50%* savings on commissions and sellers with selling strategies such as state of the art virtual tours, virtual staging, and world-class websites.

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Topics: condooutlet, real estate marketing, shop tv, marketing stragies for sellng your home

5 Facts Before Lunch - The Reach of Social Media

It's evident that the evolution of social media has a clear impact on marketing. Here are some fun facts before lunch!

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Topics: future of social media, advertising on socialmedia, effect of social media on sales

CondoOutlet.com The TV Show World Premiere

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Topics: 2011 real estate, Condo Outlet, condooutlet, condos, Bloor West

AISystems Announces Strategic Arrangement With Major Social Media Company

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Topics: Condo Outlet, n5r blog, n5r case studies, condooutlet, n5r, Increasing Sales, Inbound

Real Estate- Selling the Lifestyle

Flip through the weekend newspaper in your city and pay close
attention to the condo advertisements. You will no doubt see the same thing time and time again – diagrams, numbers and renderings on ads full of technical dry information. Most of it is totally boring.

95% of the realtor ads in the newspaper you will find a large photograph that features the exterior image of a building.  They are trying to connect with us logically, when what they need to do is connect with us emotionally.

Selling on emotion is the key Look at some of the great car companies who do not sell us on horsepower or the steering, but try to sell us on the feeling of driving their car. If they want to sell a convertible they will create an ad in one of those beautiful spots in the word where the driver is whipping around corners with the top down, the sun is shining brightly and the driver’s hair is blowing in the breeze.

It’s a classic advertising technique – don’t advertise the car, advertise how they will feel using the car. The same thing happens with beer, razor or cologne ads that make it seem as if by using their product, gorgeous women will fall at your feet or your life will improve in some unrealistic way.

Or maybe it’s a shower gel that is going to transport you a thousand
miles from all of your stress, or a diet soda that will make you feel 15 years younger. How do people feel when they use these products? They feel great.

Therefore, especially in real estate, the advertising approach should sell the feeling of using the product, rather than the nuts and bolts of the product itself.

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Topics: real estate marketing, buy a condo, sell the lifestyle, developer's guide, emotional marketing

CondoOutlet Presents:Toronto Launch Event of the Bogner Collection

Friday May 27th: Toronto Launch Event of the Bogner Collection

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Topics: Condo Outlet, condooutlet, Kristian Bogner, Kristian Bogner Photography Store

One Size Does Not Fit All- Target Marketing

One size does not fit all – not in t‐shirts, not in lattes and certainly not in real estate.

As a result one of the biggest mistakes developers make is to
use one brand statement to try to reach everybody. Those days have been replaced by highly targeted, individual marketing where all of your prospective buyers receive a marketing message that is specifically targeted to them.

If you have three different target groups, start with three different website addresses or URLs that focus the information on that particular group.

  • Investors: want to know about the commissions, contracts and closings. The site should answer all of their financial questions about the rental market
  • First time buyers on the other hand want to know that the area is young, sexy and hip. Their website should focus on these details and fresh imagery that would get their attention.
  • The empty Nesters are usually looking for a lot of floor space, storage and two or three car garages. They will usually be less interested in financing as they will be selling another property at the same time and buying their new home with cash
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Topics: direct marketing, developer's guide, real estate, marketing, Ebooks, Target Marketing

A Sense of Urgency will sell Real Estate!


When potential buyers see a line of people waiting at one of the location and not at the other, they assume the busy one is superior, and then they follow the crowd.

It is a phenomenon known by many names ‐ pack mentality, peer pressure, following the herd – and it plays an absolutely critical role in selling real estate.

You can make the herd mentality work for you:
The idea is to bring together a group of qualified prospects interested in the same property, thus creating a sense of urgency.

When buyers compete for real estate, almost like in an auction setting, the fear of loss will often compel him or her to buy much faster. Creating urgency creates a competitive environment that helps property sell.

Considering having a launch party?
  • Think about hosting in a smaller venue than you might actually need. That way potential buyers will feel the squeeze, both psychologically and physically, when surrounded by a group of people all interested in the same thing.
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Topics: real estate marketing, real estate, marketing, launch event

Would you say YES to a proposal on the First date?

Expecting people to buy a condo on their first visit to a sales office is like proposing marriage on a first date and expecting the person to say yes.

Only 1% of people who walk into a sales office will make that big purchase commitment in the first visit – which means that 99% of the time your potential buyers are slipping away. They come in, hear a pitch and then they leave.

The sales process cannot end there. Studies have shown that it takes between 6 and 17 touch points to convert a prospect into a buyer, depending on market conditions. Up to 17 touch points!

How can you create an effective TouchPoint plan?
Begin by creating an actual plan that covers off at least 17 different
ways that a potential buyer’s interest can be maintained.

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Topics: real estate marketing, developer's guide, Ebooks, Touchpoin Plan, Building Relationships, Increasing Sales

80% of People go through Google -Discover the power of Google

It is time to familiarize yourself with its true power of Google in the world of real estate marketing. Google has transformed into more than just a search engine. Today, you can buy much of your traditional media through Google, including radio and television spots.  In many ways Google is a virtual one‐stop shop for advertising dollars.

However because most of us do not have time to become Google experts I recommend hiring one. Hiring a skilled Google expert is probably the best investment you can make – and it is an investment that should be made, considering the fact that the Internet drives 80 to 90% of all real estate sales, despite being allocated only 2% of the average marketing budget. A great way to lower your cost per lead

Let me give you an example of how Google marketing can pay off:
Lets say your price per lead is $660 from all traditional print marketing Your online cost per lead can be in the $100 range – but of all of our online advertising, the least expensive and most valuable investment was Google. It cost just $13 per lead.

Today every marketing initiate you do should drive people to the one, central marketing hub you have – your website.

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Topics: seo, Google, real estate marketing, cost per lead, blogging, developer's guide, facebook, twitter, Ebooks

What Works Today for Marketing Real Estate?

There is no denying it -The pace of change in our modern world is dizzying. Just close your eyes and think about life just ten years ago and consider how different things were then. A decade ago nobody had high speed Internet or HTML interfaces. There were no iPods, iPhones or BlackBerrys. Google was just coming out of Stanford and had yet to revolutionize the way the world shares access to information.
Back then nobody was tweeting or had a Facebook profile. And although cell phones were available, they were not everywhere the way they are now, and had only a fraction of their current capabilities. Ten years ago these tools were literally not available and certainly were not an integral part of the real estate marketing landscape. They are most certainly available now – and the challenge is that most developers are still not even using them.

The painful truth is that what sold your property a decade ago is terribly outdated now. Today, smart, skilled builders and developers are trying to market everything from multi‐million dollar developments to singlefamily residences using antiquated methods from the dinosaur age.

It is almost life altering when we present our results – our clients cannot believe that  the things they thought were working best were not working at all, and the things they thought worked the least were actually generating 80% of their current business.

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Topics: real estate marketing, future of social media, developer's guide, Ebooks

Boomers Flooding Social Media

Demand for Condominiums among baby boomers has led boomers flocking to social media tools in staggering numbers.

A recent article in Zoomer Canada cites statistics that show that people over the age of 65 are adopting Facebook faster than any other age bracket. Further, the largest demographic cohort on Twitter is what we call the junior baby boomers - those aged 35 to 49. According to another survey, nearly half of Canadian boomers now utilize at least one social networking tool, and the number is growing rapidly.

The boomers truly are never a group to do things halfway, are they?

As the Zoomer article points out, the opportunity afforded by the boomers' increasing engagement with social media is huge for anyone hoping to market products (like, say, condos) to the group:

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Topics: condo investments, social media, facebook, Canada, Baby Boomers

Real Estate Will Go Social

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Topics: Real Estate Technology, social media, facebook

Inbound Marketing vs. Outbound Marketing

When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.  I call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack. 

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Topics: social media blog, inbound marketing, social media, facebook, social media marketing

How to Benefit from Facebook's 2011 Updates

What does a successful Facebook contest/competition setup look like?
You first need to look over Facebook’s promotion guidelines and clearly define what you’re looking for before you start it. Then decide how you’re going to develop it and plan to give away appealing prizes. Keep everything timely, creative and as simple as possible. Also don’t forget to promote on all of the other marketing channels you use.

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Topics: facebook, social media advertising

Sneak Peak to Roman Bodnarchuk's Interview on NewsTalk 1010

Roman Bodnarchuk shares his excitement about the One Day Launch Event showcasing Costa Rica's most exhilarating new residential development, Hacienda Matapalo! 

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Topics: Roman Bodnarchuck, free seminar, four seasons hotel, real estate in costa rica, Hacienda Matapalo

The Facebook Marketing Guide Straight From the Horses Mouth

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Topics: future of social media, facebook, social media marketing

New Data: Social Media More Important to Small Businesses

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Topics: linked in, facebook, social media marketing, twitter

For Facebook Marketing, 'Being Fresh' Is Key

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Topics: fan page, facebook, social media marketing, twitter, social media advertising

One Third of the U.S. Online Ads Now Served by Facebook

According to comScore, 1.1 trillion ads were served to U.S. internet users in the first quarter of 2011. Of those 1.1 trillion ads, 346 billion of those (31%) were on Facebook. That's right -- you read that correctly. Facebook now serves nearly one third of all online advertisements in the U.S. 

To help put this data into perspective, consider the representation of some of the other major online companies. Yahoo has a 10 percent share, Microsoft has 5 percent, and Google holds 2.5 percent. Basically, no other online company comes close to Facebook's market share.

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Topics: facebook, social media advertising, advertising on social media

Social Media Reshaping Toronto Condominium Sales Process

By: Deanna Caden

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Topics: toronto social medias, Toronto real estate, investing in social media, advertising on socialmedia, social media and sales

Ontario Real Estate: A Secret Tax Shelter

By Jason Heath
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Topics: 2011 real estate, real estate investment, investment toronto, real estate investments, toronto condo market, real estate

The “Housing Slump” - Ontario Real Estate

By Katherine Bialczyk

Is it a good idea to invest in real estate? Buy a cottage in Ontario? Or is it better to sit back and wait for the “economy” to correct itself?  Well, for those of you lucky enough not to endue lectures about Adam Smith’s “Invisible Hand”, I will give you my two cents on the topic.

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Topics: 2011 real estate, Condo Outlet, condooutlet, condominiums in toronto, buy a condo, buy a home, real estate investment, condo investment, housing market, investors, investment toronto, investment, Condos Investment, Cheap Deals, real estate, n5r, condos, condo

The “Housing Slump” - Ontario Real Estate

By Katherine Bialczyk- Prince Edward County

Is it a good idea to invest in real estate? Buy a cottage in Ontario? Or is it better to sit back and wait for the “economy” to correct itself?  Well, for those of you lucky enough not to endue lectures about Adam Smith’s “Invisible Hand”, I will give you my two cents on the topic.

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Topics: Condo Outlet, real estate investment, investment toronto, investment, Condos Investment, housing prices, condo investments, condos for sale in toronto, condo listings toronto

Roman Bodnarchuk on “The Real Estate Talk Show”


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Topics: Hacienda Matapalo, Costa rica condos, real estate deals, real estate costa rica, canadians in costa rica

Impact of Social Media on the Sales Funnel

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Topics: future of social media, social media, social media and sales, digital marketing, effect of social media on sales, sales funnel

Hacienda Matapalo featured on News Talk AM 1010

Hacienda Matapalo featured on News Talk AM 1010!

Register for the exclusive Canadian launch at www.onedaylaunchevent.com or call 416-366-9090





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Topics: Condo Outlet, Hacienda Matapalo, home, living in costa rica

Luxury Eco-Structure Developer Introduces Costa Rica to Canadians



"More than just great coffee and white sandy beaches, Costa Rica is attracting a new type of investor, but they’ll have to go by way of The Four Seasons first".

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Topics: costa rica, free seminar, Hacienda Matapalo, real estate, n5r, Canada, home

Sandbanks Summer Village Event March 24 - Part 3

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Larry Page Just Tied ALL Employees' Bonuses To The Success Of Google's Social Strategy

New Google CEO Larry Page, who stepped into the job this week, believes that Google needs to go "social" to compete.
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Topics: n5r blog, n5r case studies, social media, social media marketing, online marketing

Hacienda Matapalo strikes alliance with N5R and Costa Rica Estates


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Topics: costa rica, real estate in costa rica, Hacienda Matapalo, n5r, living in costa rica

Hacienda Matapalo Event Trailer Produced by N5R

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Topics: Condo Outlet, costa rica, investment toronto, investment, beach, four seasons hotel, Hacienda Matapalo, mexico, condos in costa rica, Costa rica condos, investíng in costa rica, costa rica eco-condos, eco-condos, eco-condos in costa rica, lakieview condos, Beach front real estate, south america, great weather, vacation, real estate deals, vacation house, paradise, ecuador, property

Google introduces +1 button

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Topics: Google, +1 button, social media, google +1 button, google adwords, adwords, google profile

Roman Bodnarchuk Speaks about N5R.com and CondoOutlet.com and Social Media

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Topics: Condo Outlet, social network, n5r blog, n5r case studies, toronto marketing, toronto social medias, website optimization, condooutlet, Tridel, Video, vivo, one old mill, oasis, Roman Bodnarchuck, costa rica, social media, marketing, toronto, n5r, condos, condo, twitter

3 Ways to Build an Awesome Social Selling Machine

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Topics: n5r blog, social media blog, seo, n5r case studies, social media, social media marketing, toronto, n5r

Housing bubble burst could end in 2011

Homeowners and real estate investors can finally be optimistic as changes are occurring in the housing market. The S&P/Case-Shiller home-price index that declined for the fifth time to 1% in December makes buyers or investors positive to purchasing or investing in real estate. People can buy homes in the current real estate situation, as the payment for a house is equal to 19 months income for an average family.  Michael Larson states, “Pricing is down so much in some markets that when you analyze renting versus owning it makes much more sense to own.” The fact that housing prices are equivalent to a 2 years income instead of 4 years and cost cut down by 5% makes real estate affordable and attractive. At this point, one will be better off buying a home, rather than renting but it’s all about the timing. Investors buying houses and paying in cash indicates the market is nearing a bottom. One doesn’t necessarily need to buy a house to gain from the real-estate rebound. Financial investments like stocks, mutual funds are great options to benefit from the rebound. 

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Topics: 2011 real estate, housing market, investors, housing prices, real estate, real estate investor

The Top Blogs We Turn To In The Real Estate Industry

The real estate industry is an ever changing, ever expanding market, and diving into this realm can be overwhelming. This is due to the huge variety of information, new technology, and new opinions and ideas that constantly surface. The best way to deal with any anxieties you have in the industry and questions about things you don’t understand is to have a strong network of people and places you turn to in order to receive a helping hand. So we at Apartment Talk have decided to compile a list of the blogs and bloggers whom we have found to be particularly helpful on our journey through the real estate and property management industry (in no particular order):

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Topics: social media blog, Roman Bodnarchuk, social media, social media marketing, real estate, n5r, 2011

10 Marketing Stories You Might Have Missed This Week

10 Marketing Stories You Might Have Missed This Week

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Topics: social network, n5r blog, social media blog, n5r case studies, socialmedia, socialmedia marketing, social media, social media marketing, n5r

Costa Rica Event Feb. 2011

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Topics: Condo Outlet, condooutlet, costa rica, n5r, condos

Vivo Event February 3, 2011

Condo Outlet hosted a presentation for Vivo Resorts amazing properties in Mexico.

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Topics: Condo Outlet, vivo, condo, mexico, mexico real estate, Carry Mullen

5 Social Marketing Predictions For 2011

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Topics: n5r blog, social media blog, Social media. Socialmedia, social media investment, socialmedia, socialmedia marketing, social media, social media marketing, social media future, n5r, social media advertising, online marketing

You're invited to a Condo Investment Seminar in Toronto

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Topics: Toronto real estate, condo investment, toronto, mexico, mexico real estate

In 2011 60 Percent of Mobile Web Traffic Will Be Video [New Data]

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Topics: social media blog, n5r case studies, Video, Social media. Socialmedia, socialmedia marketing, internet, social media, social media marketing, social media future, HubSpot Tips, social media advertising, online marketing

Blog vs. Facebook – Which Should Be Your Social Media Hub?

A reader made a very astute observation on one of my earlier blog posts about the hub and spoke approach to leveraging social media.  It caused me to pause and take a second look at the diagram that I originally developed and presented for REBarCampTO back in May 2010. Upon reflection it is time for it to get updated.

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Topics: social network, n5r blog, social media blog, fan page, Social media. Socialmedia, blog, socialmedia marketing, social media, facebook, social media marketing, n5r

Montecito Magic - CONDO MANIA!

 

How to Sell $1 Billion of Condo's in 1 year

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Topics: Condo Outlet, Roman Bodnarchuck, Montecito Magic, Florida Montecito, real estate, condo

N5R Case Studies- Oasis

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Topics: oasis, linked in, social media, facebook, marketing, toronto, n5r, twitter, viral

The Next Facebook Privacy Scandal: Sharing Phone Numbers, Addresses

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Topics: n5r blog, n5r case studies, Toronto real estate, fan page, apps, social media, facebook, n5r, social media advertising, online marketing

N5R Case Studies- Tridel

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Topics: Tridel, linked in, social media, facebook, marketing, n5r, twitter, Bloor West, viral

New Lake Muskoka Condo's at up to 40% off

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Topics: Gravenhurst, Muskoka, Muskoka Wharf, Video, marketing, n5r

The ReVision Group, Fisher Auctions and N5R implements successful, sales strategy at Oasis Condominium project

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Topics: n5r blog, n5r case studies, Roman Bodnarchuck, real estate marketing, condominiums in toronto, real estate investment, sell your condo in toronto, property marketing, direct marketing, real estate agent, developer's guide, marketing, n5r, condo

Prices Still Soaring in a Toronto District Newly Fashionable

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Topics: n5r blog, toronto marketing, toronto social medias, Toronto real estate, toronto properties, toronto condominiums, toronto online marketing, toronto condominiums buying, toronto press releases, toronto press release, sell your condo in toronto, sell your toronto condo, social media, toronto, n5r, online marketing

Tridel Night Event- Grand Opening of The Presentation Centre

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Topics: Tridel, Video, social media, marketing, n5r, online marketing, Bloor West

Join us for a tour of Tridels One Old Mill

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Topics: Tridel, one old mill, social media, marketing, n5r, Bloor West

Vivo Resorts Event

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Topics: n5r blog, vivo, social media, real estate, marketing, n5r, mexico, n5r video podcastscarry mullen

Think Fitness Studios Welcomes Tridel to the Neighborhood

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Topics: Tridel, Video, social media, marketing, n5r, online marketing, Bloor West

Facebook Traffic Rise Makes Google Social Tools Essential

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Topics: social network, n5r blog, social media blog, n5r case studies, Social media. Socialmedia, social media investment, blog, traffic, social media, facebook, social media marketing, social media future, marketing, n5r, social media advertising, online marketing

Goldman Offering Clients a Chance to Invest in Facebook

Goldman Sachs has reached out to its wealthy private clients, offering them a chance to invest in Facebook, the hot social networking giant that is considering a possible public offering in 2012, according to people familiar with the matter.

On Sunday night, a number of Goldman clients received an email from their Goldman broker, offering them the opportunity to invest in an unnamed “private company that is considering a transaction to raise additional capital.” Another person briefed on the deal said that Goldman clients would have to pony up a minimum of $2 million to invest and would be prohibited from selling their shares until 2013.

A Goldman spokesman declined to comment.

Facebook has raised $500 million from Goldman Sachs and a Russian investor in a transaction that values the company at $50 billion, according to people involved in the transaction. As part of its deal with Facebook, Goldman is expected to raise as much as $1.5 billion from investors for Facebook.

The email sent to Goldman clients warns that recipients who trade in secondary markets where private firms like Facebook trade may want to steer clear of participating because if they opt in they may receive material non-public information on the unnamed company that will restrict future trading.

 

The email said that even clients who receive the non-public information and decide not to invest would have to wait at least six months and possibly longer before they would be able to trade Facebook shares in the secondary market.

These restrictions are lifted if Facebook goes public in the interim.

Even though Facebook is not a public company it trades on secondary markets. The sellers in these markets are typically former employees of companies like Facebook and investors looking to unload their stakes. The buyers are mostly wealthy speculators looking to snag a piece of the next Apple or Google before the rest of the investing public can.

Goldman clients who opt to receive more information will receive a private placement memorandum from Goldman in the coming days. That document will confirm the company involved is Facebook, and give other more detailed information about the investment.

 

via NYTImes

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Topics: fan page, apps, agent, social media, facebook, marketing

Condo Outlet presents Oasis Condominiums

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Topics: n5r blog, oasis, marketing, n5r, Florida, Bloor West

Physio Plus Would like to Welcome Tridel to the Neighborhood

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Topics: Tridel, Video, social media, marketing, n5r, online marketing, Bloor West

Ocular Canada Would like to Welcome Tridel to the Neigborhood

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Topics: Tridel, Video, social media, marketing, n5r, online marketing, Bloor West

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Toronto
99 Yorkville Avenue
Suite 216
M5R 3K5
(416) 604-49000

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1.877.502.2028

roman@n5r.com

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