News

2013 New Year's Marketing Resolution Checklist

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Topics: market, marketing, n5r, 2013, resolutions, resolution

2 Marketing Tips For Transforming Followers into Sales Leads

The goal of any sales and marketing team is to convert a lead to a customer. Twitter can open a door to a conversation, and transition to a face-to-face, phone, or even email conversation. This is part of the marketing process of converting curious followers into important sales leads. It tends to work in two steps:
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Topics: Sales and Marketing, sales, marketing, twitter, followers

6 Tips For Effective Sales and Marketing Tweets

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Topics: Sales and Marketing, sales, marketing, condo, twitter

5 Ways To Find Twitter Leads - Marketing and Sales Automation

It's not challenging to find marketing automation tools for Twitter, but what about sales applications? It's good to have some sales use for this tool beyond engaging with clients.
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Topics: sales, marketing, twitter, automation, clients

Marketing Automation: Is Your Software Holding You Back?

Is Your Software Holding You Back?

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Topics: n5r.com, Hubspot, marketing, marketing automation, software, free software trial, marketing software

Let N5R Help You Navigate the Toronto Condo Market

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Topics: free marketing evaluation, real estate, toronto, n5r, condo market, slowdown

More Reasons To Buy In A Slow Market

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Topics: toronto condo market, real estate, toronto, condo, condo market, riocan, allied properties

A Wake Up Call For Investors and Home Buyers

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Topics: market, condo, condo sales, construction industry, construction, rental

Part 2: 5 More Reasons Canada Is Not Headed For Real Estate Meltdown

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Topics: housing market, toronto condo market, condominium, Canada, canadians, economists, debt, sales office

Part 1: Five Reasons Canada Is Not Headed For A Real Estate Meltdown

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Topics: housing market, toronto condo market, condominium, canadian, canadians, economists, debt, sales office

Great Marketing News: Housing Market Uptrend Expected Through 2014

Great news from the 2012 Realtors Conference and Expo. The housing market is expected to recover and keep rising through 2014, according to Lawrence Yun, chief economist of the National Association of Realtors.
http://www.realtor.org/news-releases/2012/10/housing-market-uptrend-expected-through-2014
Some key points from this report:
  • Existing-home sales, new-home sales, housing starts all recording notable gains this year in contrast with suppressed activity in previous four years
  • All of the major home price measures are showing sustained increases
  • Disruption from Hurricane Sandy will be temporary, mostly localized to New York and New Jersey 
  • Inflation not an immediate 2013 issue, but should be up to 6% by 2015 due to rising rents, quantitative easing, deficit at 10% of GDP
  • Demand on the rise versus decline in housing inventory
  • Existing-home sales rise 9% this year, 8.7% next year, 5.3 million in 2014
  • Caution: Anticipated volume remains below long-term demand
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Topics: sales, n5r.com, home, housing, news, hurricane sandy, demand

Digital: The Next Marketing Frontier

Enterprise Tablets
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Topics: mobile, marketing, smartphone, tablet, projects, enterprise

Marketing The Rossington - An N5R.com Production

What I'm sharing with you today is possibly the greatest Muskoka sales video ever produced. This was shared on the CondoOutlet blog earlier in the month and I'm sharing it again here due to N5R.com's work producing it.

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Topics: Muskoka, condooutlet, Video, sales video, n5r.com, marketing, rossington, production

Landing Page - 6 Business Trends You Must Know To Survive

I did an interview where I talked about six business trends of 2013 you must know to survive. Today's one-minute segment is where I talk about an essential tool called the Landing Page. It's where your ads redirect.

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Topics: ads, business trends, website, landing page, homepage, online lead generation, website marketing review, free website review

Social Media - 6 Business Trends You Must Know To Survive

This is another one-minute segment from an interview that I did. The topic of the series is six business tips you must know to survive marketing in 2013. The segment of the day is about social media. If you're not on social media, I'm not sure how you survived marketing in 2012 let alone how 2013 will treat you.

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Topics: Google, blog, linkedin, mobile, blogs, business tips, marketing trends, social media, facebook, twitter

Apps - 6 Business Trends You Must Know To Survive

This is the next one-minute segment of an interview that I did. I was talking about the six business trends you must know to survive marketing in 2013. The segment for today is about apps as an essential tool.

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Topics: apps, mobile marketing, android, ipad, mobile, mobile browsing, free marketing evaluation, website

Inbound Marketing - 6 Business Trends You Must Know To Survive

Here's the next one-minute segment from the interview that I did. The series covers six business trends that you must know to survive marketing in 2013. This one is about executing inbound marketing.

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Topics: Video, Google, inbound marketing, business trends, interview, outreach, n5r.com, n5r

Mobile Marketing - 6 Business Trends You Must Know To Survive

Here's the next one-minute clip of an interview I did, where I explained why mobile marketing is necessary to survive marketing in 2013:

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Topics: iPhone, mobile marketing, mobile strategy, android, cutting edge

Follow The Consumer - 6 Business Trends You Must Know To Survive

N5R.com just released a new short segment as part of a video series. It's called "Follow The Consumer" and it's roughly a minute long. It's one of six business trends you must know to survive in 2013.

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Topics: Video, inbound marketing, linkedin, social media, facebook, marketing, twitter, online marketing

Marketing Case Study: Trump Sales Video

As a closing note on our sales video series, here is one that N5R.com produced for Trump International Hotel & Tower, Toronto. It epitomizes our entire philosophy about effective emotional marketing and sales video production.

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Topics: Video, inbound marketing, video marketing, video production, sales video, Trump, Trump International Hotel & Tower Toronto, trump toronto, emotional marketing

Absolute Towers: Marilyn Monroe Penthouses - An N5R.com Sales Video

This video continues in the tradition of the one we looked at yesterday. I am not normally a fan of using building photos as the primary way to sell condos, but this is a big exception. Absolute Towers creates one-of-a-kind structures that people stop to take pictures of. At the same time, as you will see, the video does not stop there. It continues to follow the N5R.com sales video philosophy. What it does especially well is tell a story. It tells the story of how this and other Absolute Towers projects came to be.

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Topics: YouTube, Video, sell the lifestyle, sales video, absolute penthouses

Ivory on Adelaide by Plaza - An N5R.com Production

This stylish and visually engaging production follows all of the rules previously established in this sales video series. It sells the neighbourhood, it shows the person behind it and his vision, it helps the prospect imagine what it would be like to live there--it sells a lifestyle. What it also does from a company perspective is, using the ticker and text, it connects the viewer to social media. If there is anything as important as creating a great sales video, it's cross-promoting it across all available social media channels. That is where people are looking and spending their time online today. That is where you will reach leads and begin converting them into buyers.

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Topics: YouTube, Video, condo marketing, sell the lifestyle, sales video, advertise on social media, advertising on social media

Design Solutions - N5R Produced Corporate Video

What follows is a corporate video that N5R.com produced for Design Solutions. It's a little over two minutes long and keeps to our sales video philosophy. It moves quickly, shows you examples of the custom-designed products being sold, and shows you the person behind the enterprise. It gives you facts as well as feelings.

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Topics: Video, video marketing, video production, sales video, design solutions, n5r

Rain Condominiums in Oakville - An N5R Produced Sales Video

Our sales video series resumes with a look at what N5R.com did for Rain Condominiums in Oakville, an Empire community. The video adheres to previously mentioned rules--it shows furnished interiors and uses maps to reveal the surrounding neighbourhood. It also shows you an interview with the man behind the development, and it makes use of music and raindrops to create a feeling. Great ads need real emotional content. Both sides of the brain, logical and emotional, need some attention paid to them.

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Topics: YouTube, Video, ad agency, video marketing, video production, sell the lifestyle, Hubspot

What Your Marketing Agency Won't Tell You

This is the companion video to the previously posted Secrets Your Ad Agency Will Never Tell You. It continues the discussion of things that other marketing agencies may not mention when quoting projects and executing strategy for your company. See if any of this sounds familiar.

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Topics: YouTube, marketing ideas, Video, website grader, web site design, web site optimization, condo marketing

Theatre Park - A Sales Video From N5R.com

Our sales video series continues with a number that N5R.com produced for Lamb Developments Theatre Park. Last time, we covered the point of telling a story and showing prospects what a fully furnished interior looks like. This time, I want you to pay attention to the exterior shots. Not only are viewers shown the building, but the neighbourhood. When selling a condo, one of the most important things to do is sell the neighbourhood.

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Topics: Video, toronto condo online marketing agency, video marketing, video production, n5r

The King Charlotte - An N5R Produced Sales Video

Our series of video examples continues with Lamb Developments The King Charlotte. Watch this closely and consider the finer points of selling a condo with a video, because similar rules should apply for static ads as well. The very first thing you see is a furnished room, not a floor plan or building exterior shot. Why? Because your buyers want to imagine what it's like to live in this condo. An effective sales video visually tells such a story.

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Topics: Video, inbound marketing, video marketing, video production, website grader, king charlotte, n5r

The Balmoral - A Sales Video From N5R.com

In today's marketing world, you can't beat a great professional sales video. You can buy an HD camera for under $500 and put a simple recording on Youtube, the second most popular search engine in the world (behind Google, which owns and indexes it). If you pull out all the stops, this is the caliber of sales video you can expect. The only thing to do next is make sure the video circulates: social media, fan pages, blogs like this one.

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Topics: n5r case studies, Video, beach, video marketing, video production, toronto video production, n5r

Secrets Your Marketing Agency Won't Tell You

Is your ad agency on the level? Are they giving you the whole story? Roman Bodnarchuk, Chairman and CEO of N5R.com, would like you to give this some serious thought.

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Topics: internet marketing, Video, inbound marketing, cost per lead, Traditional Realty Advertising Won't Sell, ad agency, advertising, landing pages, campaign, two secrets, marketing

Tip: People Buy Real Estate When They See Others Buying

Everybody Else is Doing it

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Topics: Real Estate Marketing Toronto, Real Estate Sales Toronto, Condo Sales Toronto, real estate marketing, condo development news, condo development news Toronto, condo development Toronto, how to increase real estate sales, increase condo sales, condo sales, strategic marketing for real estate, real estate sales, increase real estate sales, increase real estate sales Toronto, how to increase real estate sales Toronto, how to increase condo sales, increase condo sales Toronto, how to increase condo sales Toronto, condo development, market condo building, sell condo building

Speak To Your Different Marketing Segments

One Size Does Not Fit All

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Topics: Real Estate Marketing Toronto, Real Estate Sales Toronto, Condo Sales Toronto, real estate marketing, condo development news, condo development news Toronto, condo development Toronto, how to increase real estate sales, increase condo sales, condo sales, strategic marketing for real estate, real estate sales, increase real estate sales, increase real estate sales Toronto, how to increase real estate sales Toronto, how to increase condo sales, increase condo sales Toronto, how to increase condo sales Toronto, condo development, market condo building, sell condo building

Use Your Marketing Media Budget Wisely

No One Reads

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Topics: Real Estate Marketing Toronto, Real Estate Sales Toronto, Condo Sales Toronto, real estate marketing, condo development news, condo development news Toronto, condo development Toronto, how to increase real estate sales, increase condo sales, condo sales, strategic marketing for real estate, real estate sales, increase real estate sales, increase real estate sales Toronto, how to increase real estate sales Toronto, how to increase condo sales, increase condo sales Toronto, how to increase condo sales Toronto, condo development, market condo building, sell condo building

Know What Marketing Works, In Real Time

Follow the Tracks

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Topics: Real Estate Marketing Toronto, Real Estate Sales Toronto, Condo Sales Toronto, real estate marketing, condo development news, condo development news Toronto, condo development Toronto, how to increase real estate sales, increase condo sales, condo sales, strategic marketing for real estate, real estate sales, increase real estate sales, increase real estate sales Toronto, how to increase real estate sales Toronto, how to increase condo sales, increase condo sales Toronto, how to increase condo sales Toronto, condo development, market condo building, sell condo building

Traditional Real Estate Advertising Won’t Sell

Love Isn’t Logical

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Topics: Real Estate Marketing Toronto, Real Estate Sales Toronto, Condo Sales Toronto, real estate marketing, condo development news, condo development news Toronto, condo development Toronto, how to increase real estate sales, increase condo sales, condo sales, strategic marketing for real estate, real estate sales, increase real estate sales, increase real estate sales Toronto, how to increase real estate sales Toronto, how to increase condo sales, increase condo sales Toronto, how to increase condo sales Toronto, condo development, market condo building, sell condo building

Tell A Good Real Estate Story

Facts tell, stories sell

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Topics: Real Estate Marketing Toronto, Real Estate Sales Toronto, Condo Sales Toronto, real estate marketing, condo development news, condo development news Toronto, condo development Toronto, how to increase real estate sales, increase condo sales, condo sales, strategic marketing for real estate, real estate sales, increase real estate sales, increase real estate sales Toronto, how to increase real estate sales Toronto, how to increase condo sales, increase condo sales Toronto, how to increase condo sales Toronto, condo development, market condo building, sell condo building

Marketing tip: Know Who's Hot and Hit Them Fast

It’s Not Catch-&-Release

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Topics: Real Estate Marketing Toronto, Real Estate Sales Toronto, Condo Sales Toronto, real estate marketing, condo development news, condo development news Toronto, condo development Toronto, how to increase real estate sales, increase condo sales, condo sales, strategic marketing for real estate, real estate sales, increase real estate sales, increase real estate sales Toronto, how to increase real estate sales Toronto, how to increase condo sales, increase condo sales Toronto, how to increase condo sales Toronto, condo development, market condo building, sell condo building

Social Media Mastery is Required

These are not just nice things to have

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Topics: Real Estate Marketing Toronto, Real Estate Sales Toronto, Condo Sales Toronto, real estate marketing, condo development news, condo development news Toronto, condo development Toronto, how to increase real estate sales, increase condo sales, condo sales, strategic marketing for real estate, real estate sales, increase real estate sales, increase real estate sales Toronto, how to increase real estate sales Toronto, how to increase condo sales, increase condo sales Toronto, how to increase condo sales Toronto, condo development, market condo building, sell condo building

Use Realtors In Local & Outside Real Estate Markets

Go for Co-Broke

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Topics: Real Estate Marketing Toronto, Real Estate Sales Toronto, Condo Sales Toronto, real estate marketing, condo development news, condo development news Toronto, condo development Toronto, how to increase real estate sales, increase condo sales, condo sales, strategic marketing for real estate, real estate sales, increase real estate sales, increase real estate sales Toronto, how to increase real estate sales Toronto, how to increase condo sales, increase condo sales Toronto, how to increase condo sales Toronto, condo development, market condo building, sell condo building

Reblog: Urbanation's Toronto Condominium Apartment Market for Q3-2012

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Topics: condo investment, condo investments, condo marketing, condo development news, condo development news Toronto, condo development Toronto, condominium, market, report, q3, real estate, toronto, condo, condo news, condo market, urbanation

Women Make Real Estate Purchasing Decisions

She Wears the Pants

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Topics: Real Estate Marketing Toronto, Real Estate Sales Toronto, Condo Sales Toronto, real estate marketing, condo development news, condo development news Toronto, condo development Toronto, how to increase real estate sales, increase condo sales, condo sales, strategic marketing for real estate, real estate sales, increase real estate sales, increase real estate sales Toronto, how to increase real estate sales Toronto, how to increase condo sales, increase condo sales Toronto, how to increase condo sales Toronto, condo development, market condo building, sell condo building

7 Effective Ways to Build Your Marketing Brand on LinkedIn

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Topics: Real Estate Marketing Toronto, Real Estate Sales Toronto, Condo Sales Toronto, real estate marketing, condo development news, condo development news Toronto, condo development Toronto, how to increase real estate sales, increase condo sales, condo sales, strategic marketing for real estate, real estate sales, increase real estate sales, increase real estate sales Toronto, how to increase real estate sales Toronto, how to increase condo sales, increase condo sales Toronto, how to increase condo sales Toronto, condo development, market condo building, sell condo building

Visuals Trump Text in Driving Engagement in Social Media Marketing

Lately, I'm sure you've noticed there's been no shortage of buzz about the value in leveraging visual content for marketing -- particularly when it comes to social media marketing. And sure, most will agree that visual content is easier on the eyes. But does it work?

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Topics: visual content, infographic, social media, marketing, toronto, n5r

Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals

Been meaning to experiment with Facebook ads but first-time jitters holding you back? We don't blame you. PPC, no matter which platform you're using, has the tendency to make marketers who are new to online advertising break out in a cold sweat. You have to learn the nuances of the platform, decipher the meaning of proprietary metrics, understand your segmenting options, and then there's the bidding. Oh, the bidding! That's a science in itself. 

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Topics: advertising, facebook, Hubspot, marketing, toronto, n5r

A Simple Calculator to Determine Your Monthly Traffic & Leads Goals

You know when your boss asks you what your leads goal is, and you don't know how to answer because it's basically just a shot in the dark? Or how about when he asks how your new fangled inbound marketing is going to help you drive leads to the sales organization? It's hard to make the case for inbound to a non-believer when your projections aren't based on math, isn't it?
It's high time to start making your monthly inbound traffic and leads goals based on your business' growth goals. And we're here to tell you how! The good news is that it's ridiculously easy, and with the help of our friend Greg Elwell over at B2B Inbound, we've created an Excel template that you can download and save to make this goal-setting easy as pie every month. With just a few quick inputs, this template will do all the math for you, and you'll be able to know exactly how much traffic and leads your inbound marketing efforts need to drive each month for your sales organization to hit their numbers, and your company to meet its growth goals.
Read more at HubSpot Blog
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Topics: real estate marketing, how to increase real estate sales, lead generation, increase condo sales

How to Separate the Good Marketing Leads From the Bad

Unqualified leads don't mean any harm, but the truth is, they can be a drain on internal resources and can muck up your marketing data and campaigns.
So by training your team or software platform to identify bad leads and remove them from your sales queue, you can save your company time and get a better sense of what truly classifies a lead as a promising one.
It's time to separate the good eggs from the bad. Here are three sure-fire tactics to help you do just that.
Read more at HubSpot Blog
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Topics: real estate marketing, how to increase real estate sales, lead generation, increase condo sales

International Real Estate Story

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Topics: real estate marketing, international real estate, residential real estate, investment in real estate

The False Choice of Mediocrity

This Article was written by, Seth Godin


Too often, we're presented with choices that don't please us. We can pick one lousy alternative or the other. And too often, we pick one.

I was struck by Apple's choice to put a glass screen on the original iPhone. Just six weeks before it was announced, Steve Jobs decided he wanted a scratchproof glass screen. The thing is, this wasn't an option. It wasn't possible, reliable, feasible or appropriately priced. It couldn't be done with certainty, and almost any other organization would have taken it off the list of appropriate choices.

It was unreasonable.

And that's the key. Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.

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Topics: Steve Jobs, Apple, Choice, social media, marketing

What to do when you know your website sucks?

This article was written by  Murray Sye

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Topics: inbound marketing, blog, content, website, Goal, social media, n5r

Explore Your Marketing Campaign With Memes

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Topics: n5r blog, inbound marketing, traffic, linkedin, Social Networks, Memes, promote, facebook, marketing, n5r, twitter

11 Clever Ways for Marketers to Reconvert Their Leads

This article was written by Hubspots very own, Pamela Vaughan 

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Topics: seo, blog, Marketers, Call-to-actions, Leads, email marketing, facebook, HubSpot Tips

5 Pointers for Long-Term Social Media Marketing Success

Time, preparation and proper execution are all essential if you want to go ahead with a social media marketing campaign. We have seen that there are many benefits to using inbound marketing, but making sure it is done properly will increase your companies chances of long term success. Here’s a 5 step checklist that you should use to assure long term marketing success with social media.

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Topics: inbound marketing, blog, content, social media, facebook, marketing, n5r, twitter

Google Confirms Panda 3.7 Update, And Other Marketing Stories of the Week

This article was written by Hubspots very own, Allyson Galle

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Topics: seo, Google, inbound marketing, blog, Pinterest, social media, facebook, Hubspot, HubSpot Tips, marketing

33 Examples of Dynamic Tags to Personalize Your Email Sends

This article was written by Hubspots very own, Pamela Vaughan

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Topics: inbound marketing, blog, social media, email marketing, HubSpot Tips, n5r

How Controversy Within Your Content can Increase Your Traffic

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Topics: social network, inbound marketing, blog, traffic, Brands, content, social media

4 Points to Remember When Making Comics and Cartoons

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Topics: n5r blog, inbound marketing, Pinterest, social media, facebook, n5r

The Five Forces of Keyword Competition Framework

This excellent article was written by Krista LaRiviere 

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Topics: seo, Google, inbound marketing, Keywords, online marketing

Top-10 Best Practices for your Business using Facebook

This excellent article was written by,Murray Sye.

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Topics: marketing ideas, facebook timeline, social media, facebook, marketing, n5r

NBA Hosts its First Ever Social Media Awards

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Topics: social network, YouTube, tv, social media, facebook, twitter

The Value of Using Visuals in your Marketing Campaign

We all know that a picture is worth a thousand words. So it should only stress the importance and value of using visual elements in a marketing campaign. Remembering to limit your content and include a strong visual is key to success in any marketing campaign. With the increased use of social media outlets, visuals have shown to be even that much more important. Outlets like Facebook, Twitter, Pinterest and Instagram all have their own ways of focusing on visuals.

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Topics: social network, facebook timeline, Pinterest, social media, facebook, marketing, n5r, twitter

YouTube Open With The Idea of Paid Subscriptions

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Topics: YouTube, n5r blog, Google, social media, n5r, invest, Entertainment

5 Perks to Using Facebook as a Marketing Tool

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Topics: inbound marketing, facebook, marketing, n5r, Socail media Marketing, Data

State of Nevada set to Take Part in Social Media Day on June 30th

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Topics: n5r blog, linkedin, social media, facebook, toronto, n5r, twitter, social, New York

10 Step Checklist to Using Pinterest

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Topics: n5r blog, Google, linkedin, social media, facebook, n5r, twitter

The "Key" to Successful Blogging

Have you ever written a blog post and wondered why you didn’t get as much traffic as you would have liked? Aside from original and interesting content, a lot of writers fail to recognize the importance of keywords. Keywords are a group of words that target a specific market. Keywords help distinguish your content from others to ensure that search engines like Google and Yahoo rank your website higher in search results. Here is an example of using keywords to benefit your business:

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Topics: n5r blog, seo, Google, blog, traffic, Hubspot, n5r, property

11 Great Ways to 'Get Personal' in Your Email Marketing

This Article was written by Hubspots very own, Andrew Pitre.

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Topics: seo, inbound marketing, HubSpot Tips, n5r, online marketing

The Importance of Social Media

It’s accurate to suggest that the majority of companies are increasing their use of social media outlets to interact with their audience.  Using effective content to interact with your target market will help build a relationship between you and your potential leads. People who still question the presence and efficiency of inbound marketing are misinformed.

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Topics: social network, n5r blog, seo, traffic, facebook, n5r

Now is the Time to get Involved With Inbound Marketing

Can you believe that there are still people in the world today that do not have high speed Internet? Imagine yourself as one of those people faced with this challenge. The inability to connect with friends and family with the ease and efficiency of high speed Internet would be devastating. Today, 85% of the world’s population has access to a mobile device that grants people the ability to connect to the Internet on the go. With constant technological advancements, more and more phone companies are trying to figure out a way to offer users a fast data speed with their mobile experiences.

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Topics: n5r blog, inbound marketing, traffic, linkedin, facebook, marketing, n5r, twitter, Socail Networks

5 Pointers to Remember When Writing a Blog Post

In today’s business world, companies from all sectors have recognized the importance of blogging. It has become a way to connect directly with your target market. With its main objective to increase  rank in search engines through creating original and interesting content, blogging has helped companies ranging from all sizes accomplish their goals in a cost efficient manner. Here are some pointers to remember when wanting to write a stellar: blog post

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Topics: n5r blog, social media blog, blog, social media marketing, HubSpot Tips

More Web Pages Translates to More Leads

Have you ever asked yourself why your company is not getting as many leads as you may have wished? Well maybe it has to do with the amount of pages on your website. Leads are strongly related to the amount of pages and content on your website. Hubspot determined that websites which feature between 400- 1000 pages get 6 times the amount of leads as a company who used between 51-100 pages. Here are some reasons why having more pages on your website increases your total qualified leads.

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Topics: social network, n5r blog, seo, HubSpot Tips, Hubspot Research

A Penguin-Damaged Company Makes its SEO Recovery & Other Marketing Stories of the Week

This article was written by Hubspots very own, Corey Eridon

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Topics: seo, blog, facebook, HubSpot Tips, n5r

Google+ Local Replaces Google Places: What Local Businesses Should Know

This article was written by Hubspots very own, Pamela Vaughan

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Topics: seo, Google, Hubspot, HubSpot Tips, n5r, Socail media Marketing

Inbound vs Outbound Marketing

The main objective for every business is to maximize profits, which is attainable by cutting costs. As our society shifts to a technological lifestyle, we are seeing first-hand the impact it’s having in the business world. Companies are adapting and shifting from traditional outbound marketing outlets like:

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Topics: seo, facebook, social media marketing, n5r, twitter, Socail media Marketing

5 Benefits to Using Social media Outlets for your Business

Technology has dramatically changed over the years, completely reshaping the business world with respect to our ability to communicate.  We can all say that because of the technological advancements in today's society, we are becoming closer together, especially through social media outlets like Facebook, Twitter and Linkedin. These outlets have helped individuals keep in touch, and more importantly has helped companies spread their message and promote their services in a cost efficient way. Here are some concrete benefits to using social media as a primary business promotional tool.

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Topics: n5r blog, linkedin, HubSpot Tips, n5r, Technology, Socail Networks

Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign

Dan Slagen, from Hubspot put together this article 

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Topics: facebook, social media marketing, HubSpot Tips, n5r, advertising on social media

A Bright Future For Toronto’s Condo Market

Today was a special day for the Toronto Condominium industry as Urbanation released their latest findings on the Toronto Condo market for the first quarter of 2012. Reaching a new height, the results surpassed industry expectations in total units sold.

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Topics: Condominiums, Urbanation Inc, INDX, Massey Tower, Casa II, PSV, toronto

The Three Pillars of Real Estate

Properties are constantly being developed all around the world, making it harder for you as an investor to choose where to invest your hard earned cash. Land is the one asset that never depreciates, however, when it comes to selecting the property that’s right for you, you should always consider these 3 crucial points: 

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Topics: trump toronto, Donald J. Trump, investments, toronto, condos

It’s More Than Just A Game

It’s been quite the disappointment for Toronto sports. Both the Toronto Maple Leafs and Toronto Raptors have failed once again to make the playoffs. But there has been some sunshine in Toronto, as the birds in blue also known as the Toronto Blue Jays are showing reasons why they deserve some recognition.

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Topics: Trump International Hotel & Tower Toronto, Toronto Blue Jays, J. P. Arencibia, Donald Trump, Rogers Centre

Why Should You Invest With Trump?

Around the world, the Trump name is recognized for its opulent portfolio of properties and developments, where a commitment to excellence is standard. The expectation when arriving at any Trump operated location is of incredible quality from the moment you are greeted at the door to the time of your departure.

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Topics: Trump, Donald, World-Class, toronto

Talon and Trump Family officially open Trump® Toronto

To much anticipation, the ceremonial red ribbon was cut Monday at Trump International Hotel & Tower Toronto® by the Trump family and Talon International Development Inc. in honour of its grand opening.

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Topics: Trump, Donald, Luxury, real estate, toronto, Ribbon, Cutting, Talon Development

Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. And why should they be? They started as social networks meant for people to talk to people, not companies to talk to consumers. But in the struggle for monetization, they've had to adapt and continue offering ways for brands to market and make money using social media.

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Topics: facebook, marketing, n5r, twitter, online marketing

9 Ways to Increase Visibility for Your Best Blog Content

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic, research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see.

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Topics: n5r blog, marketing ideas, linkedin, linked in, marketing, n5r, online marketing, online media

Landing Page Analytics

Landing Pages are vital tools in any inbound marketer's toolkit. So marketers like you always want to know how to make them better, how to tweak and improve your landing pages so that they pull as much weight as possible in your ongoing quest to convert more visitors into leads. For that, you need great landing page analytics.

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Topics: n5r blog, n5r case studies, toronto condo marketing agency, social media investment, n5r

17 Foolish Mistakes to Avoid as a Guest Blogger

Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry.

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Topics: social media blog, Video, toronto condo marketing agency, blog, real estate investments, real estate, n5r

Conversion Assists: How to Leverage Your Site's Most Influential Pages

If you've ever played a sport that regarded the 'assist' as an important statistic, you know how valuable it can be. I grew up playing soccer for most of my adolescence, and although I was never the highest scoring player, I was always one of the most regular contributors to making assists. And to be honest, setting my teammates up for success somehow felt even more rewarding than scoring goals myself.

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Topics: n5r blog, marketing ideas, linkedin, linked in, marketing, n5r, online marketing, online media

How to Excel With the Most Underused Marketing Automation Features

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Based on 361 respondents, Loopfuse showed that, while many users have adopted the basic features of its marketing automation tools, most haven't started using many of the more advanced features. 

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Topics: n5r blog, marketing ideas, linkedin, linked in, marketing, n5r, online marketing, online media

Facebook Launches 'Interest Lists' (Why Marketers Should Care)

Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch, Facebook will be rolling out Interest Lists to users over the next few weeks.

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Topics: n5r blog, fan page, social media, facebook, n5r, 2011 Social Media Marketing, Facebook news, new facebook ad-ons, analytics

How Marketers Can Use Evernote to Organize and Simplify Their Lives

Post-its, notebooks, whiteboards, starred emails, and who knows what else ... there are a million ways we inbound marketers keep track of all the things we need to do. But nothing ever seems to quite fit every project or situation. I, too, have gone through my fair share of tools to organize my work, but the tool I find myself continuing to go back to is the free app, Evernote. When I first downloaded it, I was stumped by its flexibility, not knowing how best to use it as part of my typical day. But now that I find myself continuously relying on it in a number of different ways, I wanted to share some of the great ways you can use Evernote to make your life as a marketer just a little bit easier ... or at least more organized.

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Topics: social media blog, Video, toronto condo marketing agency, blog, real estate investments, real estate, n5r

How to Turbocharge your Website Traffic with Blogging [Customer Story]

As chief operating officer and head blogger at New York Parking Ticket, I wanted to jumpstart the traffic to our fledging website. So I followed the Hubspot blogging blueprint religiously, then started to measure the results.

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Topics: n5r blog, n5r case studies, condo marketing, toronto condo news, Condo Blog, blogging, n5r

Businesses That Blog Generate 2X More Email Traffic [New Data]

Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. What do these all have in common?

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Topics: n5r blog, n5r case studies, real estate marketing, toronto condo web agency, Real Estate Technology, Condo Blog, n5r

10 Essential Marketing Strategies - #5

Sell to all your market segments    

One size does not fit all – not in t-shirts, not in lattes and certainly not in real estate. As a result one of the biggest mistakes developers make is to use one brand statement to try to reach everybody. In the old advertising days they used to call it “Spray and Pray” because it involved blindly blanketing everyone with the same message, and hoping and praying it sticks to somebody.

Those days have been replaced by highly targeted, individual marketing where all of your prospective buyers receive a marketing message that is specifically targeted to them. If you have three different target groups, say investors, first time buyers and empty nesters, start with three different website addresses or URLs that focus the information on that particular group.

Investors generally do not care about the esthetics of the home, rather they want to know about the commissions, contracts and closings. The site should answer all of their financial questions about the rental market, typical resale value in the area and other relevant concerns.

First time buyers on the other hand want to know that the area is young, sexy and hip. Their website should focus on these details and fresh imagery that would get their attention.

The empty nesters are usually looking for a lot of floor space, storage and two or three car garages - they may want their pets to move in too. They will usually be less interested in financing as they will be selling another property at the same time and buying their new home with cash.

Some strategies to keep in mind:

When marketing to investors, use the imagery and the words they use to market financial services. Also talk about diversifying – if they own a lot of single-family homes, they may need more multi-family housing. If they own residential now, they should try looking into commercial.

When marketing to first time buyers stress the prestige of owning your home rather than renting, the wise financial decision of buying and the way in which this decision will help to create a much brighter future. Also focus on the hip and trendy lifestyle that awaits those who act now.

When speaking to boomers or empty nesters use physically attractive people with a touch of gray – or those that most empty nesters would aspire to look and act like.

Regardless of which market segment you are trying to reach, or which medium you are using, be sure to use testimonials – an incredibly powerful way for you to drive your message home.

Try targeting a specific market

And one last point about creating customized targeted niche marketing. You may not know this but I spent the early 1990’s as the one-man marketing machine behind the then unknown bands the Backstreet Boys and ‘N Sync, at a time when the Internet was just emerging as a marketing tool.

Back then we had absolutely no budget but we did have a very focused target audience of 13-year old girls. The decision to narrow our focus rested on some solid research that suggested this age group had the interest, the time, the disposable income and the influence to take our two previously unknown boy bands and promote their music, message and merchandise around the world. And it worked.

The Backstreet Boys as an example went from zero to $1 billion in sales in 27 months through the power of target marketing.

I bring all this up to remind developers that sometimes, focusing your marketing efforts on a niche audience can be a very wise decision. And whether you are speaking to a local, international or niche market, be sure to craft content that resonates with them specifically and makes them feel that this project was custom designed for them. 

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Topics: strategies, marketing, toronto, n5r

Condo Outlet Article in the Toronto Sun

I just gave an insider point of view to the Toronto Sun and I thought you'd be interested in reading it before you go out condo shopping this weekend.

Scroll down for a text version of the article.

 

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Topics: real estate, marketing, toronto, n5r, condos, condo, outlet, invest, king west, absolute towers, toronto sun

What is the Sharing Revolution? Can your marketing efforts benefit?

So what is the Sharing Revolution? (also known as collaborative consumption). According to our partners HubSpot, the sharing revolution refers to the shift away from an ownership economy to one in which people are happy to rent items from a larger group of people with whom they simply share access to those things.

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Topics: online, social media, marketing, sharing revolution, netflix

Grand Opening of CondoOutlet's New Flagship Retail Store!

We are pleased to annouce that tomorrow will be the grand opening of CondoOutlet's new flagship retail store in the heart of downtown Toronto. Location at 143 King St. E.

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Topics: condooutlet, gta, retail store, 143 King St. E. Toronto, Condo Genius, New

10 Essential Marketing Strategies - #4. Leverage the Herd Mentality

4. Leverage the herd mentality

Two restaurants sit on opposite sides of the street. The cuisine and atmosphere of both are of equal quality and the menus are comparably priced. But when potential diners see a line of people waiting at one of the restaurants and not at the other, they assume the busy one is superior, and then they follow the crowd. It is a phenomenon known by many names - pack mentality, peer pressure, following the herd – and it plays an absolutely critical role in selling real estate.

Here is how you can make the herd mentality work for you:

To study people who are experts at drumming up urgency and creating momentum go to a timeshare presentation because they’re incredibly skilled at this. The idea is to bring together a group of qualified prospects interested in the same property, thus creating a sense of urgency.

When buyers compete for real estate, almost like in an auction setting, the fear of loss will often compel him or her to buy much faster than if no one was around and they and all the time in the world. However you do it, creating urgency creates a competitive environment that helps property sell.

If you’re considering having a launch party for your project think about hosting in a smaller venue than you might actually need, including having fewer parking spots available. That way potential buyers will feel the squeeze, both psychologically and physically, when surrounded by a group of people all interested in the same thing.

And don’t worry if some people only show up for the free food or festive ambiance. They still represent bodies in the room and the perception that more people are interested in your project works to your advantage.

Remember the perception of scarcity and the fear of loss are powerful motivators in human psychology – use them to your advantage and you will be amazed how a sense of urgency can help you sell in any market conditions.

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Topics: marketing, toronto, n5r, essential strategies

10 Essential Marketing Strategies - #3. Count Your Consumer Touchpoints

#3. Count Your Consumer Touchpoints

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Topics: sales, real estate, marketing, toronto, n5r, condo, broker

10 Essential Marketing Strategies - #2 Discover the Power of Google

If you have never used Google then the time has come – and if you’ve only been using Google to find the latest sports scores or what is playing at the local movie theatre, then it’s time to familiarize yourself with its true power in the world of real estate marketing.

First, a quick overview: Google started out as an online search engine - a website where you can type in random words and have a list of web sites appear that feature those same words. Handy stuff. But over the years, Google has transformed into more than just a search engine. Today, you can buy much of your traditional media through Google, including radio and television spots.

And as new means of advertising become more popular, such as marketing on our cell phones, it is likely that Google will lead the way in this environment as well. In many ways Google is a virtual one-stop shop for advertising dollars.

However because most of us do not have time to become Google experts I recommend hiring one. They are usually in their 20’s and have their heads filled with knowledge that would take most of us a lifetime to acquire.

Hiring a skilled Google expert is probably the best investment you can make – and it is an investment that should be made, considering the fact that the Internet drives 80 to 90% of all real estate sales, despite being allocated only 2% of the average marketing budget.

A great way to lower your cost per lead

Let me give you an example of how Google marketing can pay off. We did a report for a client called Waterside, the largest condo conversion project in America at the time with 917 units. Our marketing plan focused on getting unique 1-800 numbers and unique URLs, and here is what we learned about the last thousand leads we received.

Our price per lead was $660 from all of our traditional print marketing – even with great copywriting and messaging that targeted the right market. Our online cost per lead was in the $100 range – but of all of our online advertising, the least expensive and most valuable investment was Google. It cost just $13 per lead.

Now let me ask you, would you rather pay $600 or $13 per lead? Sure the $600 cost may make you feel good because you will see a big photo of your project in a major newspaper, and you can show it to your friends. But in the end you will be paying 25 times more for those leads that if you were advertising on Google.

So here is what the Internet and Google can do for you:

In the old days of marketing, your print ads were separate from your direct mail, which was separate from your sales centre and so on. Today every marketing initiate you do should drive people to the one, central marketing hub you have – your website.

Every single touchpoint you create with a potential buyer, whether it is over email or a billboard, at your sales counter or in a phone call, should drive people to your website so you can track what’s working and what is not.

Traditional marketing pieces that sync with your website can be particularly effective. For example a postcard is the least expensive direct mail piece you can send – and it is even better when that postcard addresses a client by name, Sally in this case, and includes a specific call to action: “Want to see if you’ve won a weekend in the Florida Keys? Log on to: www.atripforsally.com”.

Once Sally logs on to this unique URL a salesperson can be notified and can contact her within hours to inquire about her interest in your project.

Do you know what the single largest online resource is for selling real estate? Craigslist – and it is free. If you have never posted a Craigslist ad it takes about 10 minutes, even with photos. Facebook, MySpace, Linked In, Twitter and other social networking sites are also great options and well worth the investment.

You should also familiarize yourself with Search Engine Optimization – the free advertising you get on Google when your website address appears when people type in search words related to your offering.

Now you may be thinking that Google only reads words right? When Google bought YouTube, the number one video site in the world, they changed the game. Google reads Flash and images, which means the keywords, tags and meta-tags used in the naming and descriptions of your content must be relevant. It is essential to optimize all of your text to be as relevant to your audience and project as possible. Be sure to hire an expert.

Pay per click is a great way to go

You should be using pay-per-click advertising. Go to Google’s home page. Do you see the sponsorship links? Those listings are paid for. Figure out what keywords people would type in the search toolbar that are related to your project and buy that listing. For example, if you buy ‘Miami office condo’ it might cost you $2 to have your listing appear in the search results.

Pay-per-click is a bidding war so if somebody is paying $1.00 you should pay $1.05 and you’ll be listed above him or her. I would suggest being in the top three positions for your ad to count. I’ve seen enough studies to show how the human eye works. It goes from left to right and it doesn’t scroll down very far. So if you’re trying to save money and end up in position six or seven, people will never see you because you’re too far down the page.

When you’re writing text for the pay-per-click listings, create different versions. You’re limited in the number of words you use, which is why you need a good copywriter. You could do it yourself but it is probably better to pay a professional.

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Topics: marketing, toronto, n5r, essential strategies

10 Essential Marketing Strategies - 1. Track Your Marketing in Real Time

There is no denying it – the pace of change in our modern world is dizzying. Just close your eyes and think about life just ten years ago and consider how different things were then. A decade ago nobody had high speed Internet or HTML interfaces. There were no iPods, iPhones or BlackBerrys. Google was just coming out of Stanford and had yet to revolutionize the way the world shares access to information.

Back then nobody was tweeting or had a Facebook profile. And although cell phones were available, they were not everywhere the way they are now, and had only a fraction of their current capabilities.

Ten years ago these tools were literally not available and certainly were not an integral part of the real estate marketing landscape. They are most certainly available now – and the challenge is that most developers are still not even using them.

The painful truth is that what sold your property a decade ago is terribly outdated now. Today, smart, skilled builders and developers are trying to market everything from multi-million dollar developments to single-family residences using antiquated methods from the dinosaur age. My goal is simply to change all that and dramatically increase your real estate profits in the process.

Find out what is working

One of the first things my company does is to begin tracking and measuring our client’s sales and marketing efforts. It is almost life altering when we present our results – our clients cannot believe that the things they thought were working best were not working at all, and the things they thought worked the least were actually generating 80% of their current business.

Beware of registration cards

Let me give you an example. One off the most common tools that builders and developers in residential and commercial real estate use are the standard, old school registration cards. Unfortunately, 70% of the data on registration cards is actually pure baloney. People will check the first box in the list nine times out of ten.

Now people do not mean to lie – but most of them cannot remember what they had for breakfast let alone how they came to hear about your project. So if registration cards are not telling you where your leads are coming from, is there a more accurate way to track the information? The answer is yes, there is.

However before I explain how to track leads, let me stress again why it’s important to track your sales leads. When most developers do a marketing plan they say “Okay, we are going to spend this much on the Chicago Tribune. We are going to do something on Google. We are going to do something on billboards. And we’re going to do a print piece.” So they write out a number of different initiatives as part of their marketing plan, and put a dollar figure beside each one. Done.

The problem is that this is old world thinking – there is nothing trackable about any of these initiatives, and none of them include projections. So how will you know if the things on your marketing plan are actually working?

Make a plan to track your progress

What I am challenging you to do is to add a layer of information to your marketing plan by writing down what you expect your cost-per-lead to be and how many leads you are planning to generate from each separate initiative. Then track that information every week and every single month. Are you hitting your numbers with the Tribune? If not, try changing the creative direction or try something different.

If your Google ads are not hitting your cost-per-lead projections or if you are not getting enough leads, then it’s time to make a change. Information like this is powerful because with it, you can strategically focus your budget on things that are producing real results.

Another thing to remember – not only should any lead-generating tool be trackable, it should also give you results in real time.

The days of waiting weeks and even months to find out what is working and what is not are long over. And if you do not feel that trend already, rest assured that your clients most certainly do.

So let’s discuss your prospects for a moment – they are impatient and have every right to be. These days information is immediate and accessible. With computers, people can search for any piece of information in a matter of seconds. Downloading pictures takes no time at all.

If someone missed their favourite television show they can probably go to the network’s site and watch it then and there. Customer service lines are open at all hours now – and even mainstream shops have extended their hours to accommodate their shoppers’ schedules.

It doesn’t matter if you’re selling commercial real estate or ice cream, the point is that you had better be ready when your customers are. And that means changing the real estate feedback cycle from days to hours.

You have to follow up on leads fast!

Let me give you an example. Someone registers on your website on a Friday night at 5:30 pm and expects to hear back immediately.

The problem is that you haven’t assigned a Lead Manager to follow up over the weekend, which means the weekend passes and the lead is only contacted on Monday or Tuesday. I guarantee you they won’t be pleased with this and in all likelihood, will not do business with you. This is the reality of real time customer service.

If you don’t have a process for this situation, you will not be in business in five years. People’s expectations have been transformed forever because of the Internet, and it is unlikely that they will ever go back. Now I do not suggest that you keep your business open and running 24 hours a day, 7 days a week. But I would suggest hiring an Internet Lead Manager who can get back to people in the evenings until 9:00 pm. This is a critical necessity.

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Topics: seo, strategies, marketing, toronto, n5r, real time

How to Qualify for a Mortgage - Part 3 of 3 - Net Worth

Part Three: NET WORTH

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Topics: condooutlet, Condo Blog, toronto, n5r, condo, Mortgage

How to Qualify for a Mortgage - Part 2: Income & Debt Ratios

Part Two: INCOME & DEBT RATIOS

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Topics: toronto, n5r, Mortgage

New Schedule for N5R's Condo Outlet TV show

Beginning today, the N5R produced Condo Outlet TV Show will be airing on a new schedule. The show will still be on Shop TV(channel 21 on Rogers cable), but it will be airing at these times:

Thursday February 2nd at 6:30pm
Friday February 3rd at 6:30pm
Saturday February 4th at 12am
 
Thursday February 9th at 6:30pm
Friday February 10th at 6:30pm
Sunday February 12th at 12am
 
Thursday February 16th at 6:30pm
Friday February 17th at 6:30pm
Saturday February 18th at 12am
 
Thursday February 23rd at 6:30pm
Friday February 24th at 6:30pm
Sunday February 26th at 12am

Be sure to tune in tonight to catch our new episdoe!



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Topics: Condo Outlet, tv show, real estate, marketing, toronto, n5r, condos, rogers

Fascinating Facebook S-1 Stats

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Topics: facebook, Hubspot, n5r, IPO, Data

How to Qualify for a Mortgage - A Three Part Tutorial

While getting a mortgage can seem like an overwhelming task, there are a few simple factors to aid in qualifying that if you practice now, will ensure smooth sailing once you decide to purchase your condo. Three main factors are required to qualify for a mortgage:

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Topics: toronto, n5r, condo, Mortgage, CondoutOutlet, Financing, Credit

New Commercial for N5R partner company Condo Outlet

N5R's partner company, Condo Outlet have a new commercial explaining how they are revolutionizing the condo buying experience. Check it out




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Topics: Condo Outlet, marketing, toronto, n5r, condos

Which Social Network is Best for Lead Generation?

Can you guess? Here is a hint...It's not Twitter or Facebook!

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Topics: linkedin, facebook, Hubspot, marketing, toronto, n5r, condo, Socail Networks

N5R - Trends in Colour for 2012

Our world now moves faster and faster thanks to the information age. 

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Topics: design solutions, marketing, n5r, condos, trends, kim jones, color

Still Haven't Created Your Business Facebook Page?

What are you waiting for? You probably are already a master at using Facebook for personal reasons, now let us help you take advantage of using Facebook to promote and market your business. Below are step-by-step instructions on how to create your Business page on Facebook.

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Topics: campaign, Marketers, facebook, Hubspot, metrics

Colour Changes Everything - Design Solutions

Our world now moves faster and faster thanks to the information age.  Our ability to have-access and our ability to share-this-access affect the speed with which colour palates change. Colour is cyclical – and it starts at the high-end, and then quickly moves to the more mainstream. 

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Topics: design solutions, toronto, n5r, condos, kim jones, colour changes everything

Facebook Ad Metric Tips For Marketers

Being able to measure your Facebook advertisements is crucial to understand if your campaigns are succeeding. The Facebook ad metrics dashboard offers a range of tracking tools to help you with your campaigns. However, some tools are more intutitive than others.

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Topics: campaign, Marketers, facebook, Hubspot, metrics

N5R's Corporate Video for King Charlotte

N5R produced this corporate video for Brad Lamb's new King Charlotte condo project, which is currently being constructed in the King West neighborhood of Toronto. Check it out


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Topics: king charlotte, brad lamb, marketing, toronto, n5r, condo

Toronto Condo Rental Vacancy Rates Low?

Should landlords and investors worry about vacancy rates in the near future? According to Brad Lamb in an interesting article on vacancy rates in Toronto, the answer is no.

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Topics: investment toronto, brad lamb, investing, landlord, rates, gta, toronto, n5r, condo

Article on Launch of Condo Outlet by AIM Group

The people at  AIMGroup.com have posted a nice article on the new launch of N5R's partnered company, Condo Outlet.  Click here to check it out.

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Topics: Condo Outlet, marketing, toronto, n5r, aim group

N5R's Contest for Condo Outlet

We are currently holding a contest with Condo Outlet and Design Solutions where you have a chance to win a furniture set valued at over $10,000, a trip for 2 to The Balmoral in Nassau, Bahamas or a ticket to the upcoming Condo and Property Show. All you have to do to enter is head over to this Facebook page and click "Enter Now"!

 
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Topics: design solutions, marketing, n5r, condo outlet contest

Condo Outlet's January TV Show Produced by N5R

The brand new episode of the N5R produced Condo Outlet TV Show is now online and free to watch. Check out the video below for the best information on Condos in the GTA.


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Topics: advertising, tv show, real estate, marketing, toronto, n5r, condo, outlet

71% More Likely to Purchase Based on Social Media

Our marketing technology partner, HubSpot, released an interesting blog post on how digital media, especially social media, is changing how consumers buy. "Consumers connect, rate, discuss, and consume product information and reviews like never before, making a strong online presence paramount for all sizes of ecommerce businesses."

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Topics: social media, Hubspot Research, word-of-mouth

N5R's Weekly Condo News Round-Up

Every Friday we round up the week's news related to condo sales and marketing, paying particular attention on the Toronto condo market. 

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Topics: absolute penthouses, news roundup, absolute world, condooutlet launch, toronto condos

N5R's Marketing Video for The Absolute World Penthouses

Check out the new project N5R is working on with Absolute World to promote their penthouses. This video features a tour of the buildings amenities and an interview with the architect, Mark Zwicker.


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Topics: absolute world, marketing, toronto, n5r, condos, condo, mississauga

Men or women condo buyers? Who's the main decision maker?

When it comes to looking to buy a condominium, who ultimately makes the final decision? Men or Women?

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Topics: e-book, marketing to women

Google's top tools for condo developers - Keyword Tool

Googleisnotonlyasearchengine.Italsoownsarangeof assetsthatprovidemarketerswith SEO and analytics tools, socialnetworking,andcontent creationopportunities. From SEO tools like AdWords and the Keyword Tool to office admin like Google docs, Google has an array of free products that will be sure to help you manage your online marketing and sales activities for your condo development. The top tools are:

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Topics: seo, google keyword tool, google's top tools for business

New Condo Marketplace Revolutionizes Condo Buying Experience in 2012

TORONTO Jan 4, 2012 /CNW/ - CondoOutlet.com is revolutionizing the experience of
buying, selling and renting a condo in 2012 by empowering Toronto consumers with the
most comprehensive online condo marketplace. Plus the first condo retail store to sell
both new and existing condos locally and internationally, and the only weekly condo TV
show in the world.

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Topics: Condo Outlet, press release, marketing, toronto, n5r, condos

Two social media resolutions you need to implement for 2012

You've got your facebook, twitter, and social networking sites up and running. You even have found ways to use social media to connect with condo prospects, nurture leads, and continue the conversation with buyers. But, it's not time to rest on your 2011 laurels. 

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Topics: facebook timeline, Google, read estate marketing, social media, n5r

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(416) 604-49000

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