News

Going gaga over HubSpot

HubSpot is pretty famous these days. Well, maybe not as famous as the Beatles or bicycles. But HubSpot is as famous amongst marketers as let's say... One Direction is amongst teenage girls. Just like teenage girls and One Direction, there are different levels of fandom. Please don't ask me to explain what would make someone go gaga over these pre-pubescent boys. But, maybe it's just that not every teenager gets to see One Direction live, up close and personal. I don't know. Probably taking this analogy too far. But, when my wife and I walked by them performing at a mall once, I saw firsthand how much their fans adore them. Most of the concerts I attended were in the 90s. So, it was new thing for me to observe. Anyway, the marketers who use HubSpot effectively are kind of like that. You can see it in the case studies.

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Topics: content, direct marketing, Hubspot, Building Relationships, free software trial, CEO, marketing strategies

2014 is the year for Real-Time Marketing

Charity Water's Paull Young was riding a New York Citi Bike earlier this month when he wiped out in the rain. He was unhurt, he tweeted, but his khakis were ruined, adding: "#PLEASESENDPANTS."

Enlisting the help of @JCrew, Citi Bike swiftly delivered a gift certificate. Young pedaled to pick up his new trousers at a J. Crew store, tweeting both his delight and a Foursquare check-in at the store. The altruistic (we'd like to think) deed was amplified further in media coverage.

The result was one surprised and delighted customer-turned-brand-advocate, great PR, brand relevance and responsiveness, and what's indisputably the brass ring of digital marketing: the right message to the right person at the right time.

Real-time marketing can add a ton of value to customer interactions, making brands appear relevant, with-it, informed, dynamic and buzz-worthy. The movement toward RTM is also driven by consumers' increasing expectations -- driven by technology -- for immediacy, relevance and access.

Research identifies six business cases for real-time marketing, spanning executions that are planned and unplanned, reactive and proactive.

Case #1: Brand Events

Brand events include product launches, conferences, media and customer-facing events where content strategy, pre-approvals, media plans, hashtags, creative, editorial calendars and so on can be prepared in advance. During events, staff are available to push out content and react to posts in social media. There should be few surprises. Here are a couple of examples:

• Pepsi decided to introduce its new thinner can during Fashion Week with live "get the skinny" content.

• To amplify its long-scheduled introduction of Spotify streaming to Focus dashboards, Ford seized on buzz around Daft Punk's just-released single with promoted tweets containing #daftpunk, #spotify and #fordsync.

Case #2. Anticipated Events

A growing number of organizations are preparing for real-time events that are anticipated in advance. Business goals, strategies, teams, and approvals are ready, content is locked and loaded.

• HBO couldn't know how many of its shows would win in which Emmy categories, so it prepared social content ahead of time that anticipated all possible outcomes. The "right" content went live in real-time.

• Starbucks promoted Via coffee when Blizzard Nemo hit last February, having prepared location-based promoted Tweets with suggestions to enjoy a warm beverage (e.g. "Grab some Via and enjoy the snow!").

Case #3: Location/object-based

A small but promising use case of RTM taps into location and object-based triggers. Hand-crafted examples of this type of RTM include local food trucks and or @ChicagoCabbie publicizing specials and current locations. Increasingly sophisticated technology such as Apple's iBeacon targets a consumer's location down to the store-shelf level and push a promotion to that person's phone in the moment. That's targeting the right person at the right time and the right place.

• Taco Bell partnered with GPS phone app Waze to trigger location-based ads that appeared on drivers' smartphones when they neared a restaurant -- but wisely, only when they're stopped at a red light.

• MGM sends smartphone notifications for nearby restaurants, shopping, show deals and the like to hotel guests at the Bellagio Las Vegas.

Case #4. Predictive Analytics-based

Another relatively small but growing area of triggered RTM is based on predictive analytics. Amazon has long used predictive data to display recommendations to customers based on browsing and purchase history. This trend will gain momentum as data solutions become more accessible and simpler to implement.

• Walgreens' SoLoMo (social, local, mobile) Foursquare program reaches in-store shoppers who check-in at a Walgreens location on Foursquare. They instantly receive a coupon for an offer.

Case #5. Customer Interaction

Customer interactions take many forms, including customer relationship programs, customer service, complaint resolution and community interactions. The very public, visible and occasionally even viral nature of these interactions in social channels, however, means they are increasingly becoming a marketing function. This is especially true now that customers have come to expect brands to respond to their digital queries and complaints in near-real time.

• Pretzel Crisps listens for tweets from people who say that they're hungry. The company then replies with an offer to send product samples.

Case #6. Breaking News

The most reactive form of RTM is responding in a legitimate, relevant manner to unanticipated breaking news. This can also be the riskiest, most spontaneous and difficult type of RTM. Advance preparation is all but impossible. Breaking news isn't always good news, so an acute degree of sensitivity is called for. Often, this also requires following a story as it unfolds. The opportunity is hitting it over the fence by appropriately leveraging the event in a way that is relevant, both to the event and to the brand.

Example: Coca-Cola announced the suspension of all local brand advertising dollars for a month, redirecting that spend into relief towards Typhoon Haiyan disaster recovery in the Philippines. It's giving only $2.5 million to the cause, but it received significant global recognition, publicity, and social amplification, partly by using real-time marketing to maximize the impact of the announcement. 
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Topics: real estate investments, real estate investor, Condo Sales and Marketing Mastery

The 3 Biggest Kitchen Trends Of 2014 Might Surprise You

The 3 Biggest Kitchen Trends Of 2014 Might Surprise You

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Check this out: Is Your Website a One-Hit Wonder?

Check this out: Is Your Website a One-Hit Wonder?

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N5R is extremely proud to announce its newest global client

N5R is extremely proud to announce its newest global client. L.J. Hooker in Sydney, Australia.

"Real Estate is not just about property, it's about people" - Sir Leslie Joseph Hooker, 1903 - 1976.

Established in 1928, LJ Hooker has become Australia's best known and most trusted real estate brand. They are a global business working across 8 countries, with a franchise network of over 650 offices strong. LJ Hooker sells more than 40,000 properties each year totalling around A$15 billion in value. They have one of the largest residential sales teams in the industry comprising 3,200 sales professionals backed up by over 2,000 support team members.

They are one of the largest property managers in the region, managing approximately 120,000 properties valued at over A$50 billion generating A$1.5 billion in rental income each year. There 1,200 property management experts are the best in the industry when it comes to renting or managing investment properties.

LJ Hooker provides a full suite of commercial services with national coverage in Australia and New Zealand including buying, selling and leasing properties for commercial or investment purposes. LJ Hooker has 23 commercial offices supported by 150 commercial experts across the office, retail and industrial sectors. This includes dedicated offices for project marketing and land marketing.

LJ Hooker also has 40 dedicated property finance offices comprising a national network of 150 certified finance managers who provide professional, knowledgeable and unbiased advice on every aspect of residential and commercial property finance

N5R is very proud to work with the senior management team in such a growth period for the firm.

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Topics: n5r, LJ Hooker Sydney Australia, New Client

N5R is extremely proud to announce its newest global client. L.J. Hooker in Sydney, Australia.

N5R is extremely proud to announce its newest global client. L.J. Hooker in Sydney, Australia.

"Real Estate is not just about property, it's about people" - Sir Leslie Joseph Hooker, 1903 - 1976.

Established in 1928, LJ Hooker has become Australia's best known and most trusted real estate brand. They are a global business working across 8 countries, with a franchise network of over 650 offices strong. LJ Hooker sells more than 40,000 properties each year totalling around A$15 billion in value. They have one of the largest residential sales teams in the industry comprising 3,200 sales professionals backed up by over 2,000 support team members.

They are one of the largest property managers in the region, managing approximately 120,000 properties valued at over A$50 billion generating A$1.5 billion in rental income each year. There 1,200 property management experts are the best in the industry when it comes to renting or managing investment properties.

LJ Hooker provides a full suite of commercial services with national coverage in Australia and New Zealand including buying, selling and leasing properties for commercial or investment purposes. LJ Hooker has 23 commercial offices supported by 150 commercial experts across the office, retail and industrial sectors. This includes dedicated offices for project marketing and land marketing.

LJ Hooker also has 40 dedicated property finance offices comprising a national network of 150 certified finance managers who provide professional, knowledgeable and unbiased advice on every aspect of residential and commercial property finance

N5R is very proud to work with the senior management team in such a growth period for the firm.

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Topics: n5r, LJ Hooker Sydney Australia

The HOT Condo Now - Low-rise with an urban vibe

by CAROLYN IRELAND, The Globe and Mail. 

Prospective house buyers in Toronto’s real estate market are often frustrated by their search: Those stolid old brick houses that line the streets are hard to find for less than $600,000, and buyers usually need to compete to get them. High-rise condo units have been steadily shrinking, and the suites coming to market today are often not much bigger than a standard hotel room.

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Topics: condo development news Toronto, condo development Toronto, condo news, condo sales

N5R helps its global clients Sell and Market Faster

N5R helps its global clients Sell and Market Faster

For over 15 years N5R has helped our clients sells billions of dollars of products and services faster than anyone else.

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Topics: Why N5R?, Sell and Market Faster

GTA home sales rise in October

From thestar.com, By: Susan Pigg Business Reporter, Published on Wed Nov 06 2013

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Topics: condos for sale in toronto, toronto condos, selling condos, Toronto Luxury Condos, toronto market condos

Toronto Condo Market Stabilizing

TORONTO – November 6, 2013:  Urbanation Inc., the leading source of information and analysis on the Toronto condominium market since 1981, released its Q3-2013 market results today.

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Topics: condos for sale in toronto, toronto condos, selling condos, Toronto Luxury Condos, toronto market condos

US home prices jump 12.4 percent in July from a year ago

By Associated Press, Published: September 24, 

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Topics: housing prices, home prices, Toronto homes

How will you find your customers in the next decade?

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Topics: toronto condo inbound marketing agency, inbound marketing, inbound marketing toronto, n5r, lead generation, Inbound Marketing Agency, Toronto inbound Marketing agency, Inbound Marketing Software

The Ultimate Guide To Hiring An Inbound Agency

N5R is an award-winning Toronto Inbound marketing agency and Certified HubSpot Partner. Exclusive to the condominium real estate marketplace, we combine the science of next-generation Inbound marketing techniques and strategies with a mountain of local, national and international real estate sales and marketing experience.

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Topics: inbound marketing, inbound marketing toronto, e-book, free ebook, book

Sales Training with N5R - Video

N5R combines the science of condominium real estate marketing with the art of skillful sales and today’s emerging technology.

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Topics: toronto condo inbound marketing agency, inbound marketing, sales video, inbound marketing toronto, increase sales, project sales agency, Increasing Sales, increase real estate sales

Why Online Video is the #1 Sales Tool in the world

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Topics: video marketing, video production, sales video, Brands, online video, corporate video production, Creative Branding

7 Personal Habits Every CEO Should Have

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Topics: n5r, CEO

When Size Matters

Posted by John Meagher on Mon, Sep 09, 2013 (360 PROPERTY GROUP) : 

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Topics: toronto condo market, condo development news, condos, condo, condo news, condo living, condo developers, condo development

Toronto Condo Sales

For the month of August Toronto condo sales in the 416 area up 21.4% and the average price up 2.3%

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Topics: Condo Sales Toronto, condominiums in toronto, condos for sale in toronto, condo development news Toronto, how to increase condo sales Toronto

HubSpot Launches Next Gen Inbound Marketing Platform

CAMBRIDGE, MA, August 20, 2013 (ADOTAS) 

At the INBOUND 2013 Conference in Boston on August 20th in front of 5,000 marketing professionals, co-founders Brian Halligan and Dharmesh Shah introduced the next generation of HubSpot’s inbound marketing platform. HubSpot’s integrated suite of tools delivers relevant content that has been optimized for personalized interactions across every marketing channel, including email, website and social media.

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Topics: inbound marketing, inbound marketing toronto, Hubspot, signals, Content Optimization System, COS

IPO Candidate HubSpot Expands Beyond Marketing With New Products

By Tomio Geron, Forbes Staff.

In both the consumer and business buying context, people are no longer responding to sales tactics like banner ads, cold calls and emails. Instead, people are searching for information on purchases on Google or blogs, or going to a company’s website. That “in-bound marketing” is where HubSpot comes in, aiming to serve up the best content and tools to draw in buyers once they hit Google or a company’s website.

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Topics: inbound marketing, linkedin, Hubspot, signals

Why N5R? Real Estate Marketing Toronto

Why N5R?

 

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Topics: Real Estate Marketing Toronto

Grand Opening - Saturday August 17th 2013

Pre-Register Today!

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Topics: the sydenham, Owen Sound Condo

Marketing Tip: The Power of Video in Project Marketing

It's very inexpensive to produce high definition video today, and thanks to YouTube the cost of distribution is much lower as well. Every project sales agency and expert should know that by now, but there are other reasons why video remains a powerful project marketing tool.
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Topics: YouTube, Video, sales, condo project sales, project marketing

5 Basics of Condo and Real Estate Project Marketing

The following are the five basics of marketing in general, but my focus tends to be more on the condo and real estate sales side. You're about to read the principles by which I run my marketing agency N5R , ones I swear by to this day. You'll also read why some of these basics apply more to condo and real estate marketing than ever before.
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Topics: real estate project sales, marketing, project sales expert, condo project sales, real estate sales, marketing agency

The Marketing Power of Video, the Convenience of Phone Calls

All the greatest project marketing experts will tell you that phone calls are better than email, and in-person tops phone calls. The further away you get from meeting in person, the more you deprive yourself of the tools of effective communication: tonality and body language, which put together make 93% of what will win for you in condo or real estate project sales and any other sales for that matter. The problem is, we have phone calls and email because that's more convenient for people. They can't always meet you in person. Fortunately, new technologies are reducing the amount of marketing power that you would normally have to compromise for the sake of convenience. I'm going to discuss two of them.
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Topics: Video, real estate project sales, condo project sales, project marketing, phone calls, skype, facetime

5 More Tips For Standout Marketing and Incredible Sales

In the spirit of my previous post I want to offer you five more tips to help boost your project marketing and make excellent condo project sales. These are excerpts from my ebook It's Not The Market, It's Your Marketing which you can buy on Amazon.ca. The topics are scattered and if you are left with questions, it can only be because I am condensing whole chapters and case studies into small numbers of words. Be sure to get the whole story from the ebook once you understand how valuable this information is to you.

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Topics: marketing, condo project sales, project marketing, project sales experts

5 Key Sales and Marketing Ideas

The five sales and marketing ideas I am about to share with you are short summaries of larger stories. I know what it's like to be busy in the condo project sales and marketing business, so if making it brief is how I can get the message across then I have no problem with that. These ideas come from a wide variety of topics, but they are all related because they are all so necessary for being successful. After that, I will show you where to read coverage of these points in greater detail.

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Topics: Sales and Marketing, real estate, marketing, condo project sales, project sales experts

Why "Spray and Pray" Marketing No Longer Works

I constantly see condo developers making the same old mistake: using one brand statement to try and reach a vast array of different people. In the old marketing days we called that tactic "Spray and Pray" because it involved blanketing everyone with the same message, then hoping and praying it would stick to somebody. There may have been a time when that was the best you could do, but that era is definitely over and the project marketing world is better for it. One size has never fit all, and you will rarely find a product that appeals to all people in exactly the same way. The new age of Digital Marketing provides the tools you need to appeal to different people in optimal ways. Here are the facts.
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Topics: landing page, project marketing, digital marketing, condo developers, digital age

No Market is Too Tough for Great Marketing

I run my company N5R on the following motto: It's Not The Market, It's Your Marketing. It is a personal belief of mine, and time and time again different situations have proven it to be true. Granted that some jobs are always more challenging than others, one should not be quick to give up on a market where people are still buying condos, real estate or whatever you are selling. Today I want to share with you one extreme example that I will never forget, an experience which only served to reinforce my convictions. I worked on condo project sales in Jacksonville, Florida, right when the market was crashing in the US. I only did it as a favour to a friend who is a very successful developer in Toronto, who needed to sell as fast as he could and get out.

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Topics: sales, market, marketing, condo, condo project sales

How Internet Marketing Worked

Every once in a while it's fun to reminisce about how marketing used to be. Remember how internet marketing was before the time of social media?When you basically had newsgroups, chat rooms, webpages and email to work with. There wasn't even Google for research purposes. I worked on a team with Lou Pearlman and proved that, with the right organization, we could make internet marketing work. A lot has changed, but the basic four principles are the same: use the latest available technology, create a database, create relevant communication, and build brands. You could apply that to condo project marketing or real estate project sales today. Let's review how I applied these principles back in the day, to a then-new group of guys who had yet to sell an album.
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Topics: real estate project sales, condo project marketing, mobile browsing, social media, project marketing, marketing agency, backstreet boys

The 4 Pillars of Effective Email Marketing Campaigns

Email is one of the most technologically mature ways to communicate on the internet. Over the years, email project marketing methods have shifted in the same way as marketing in general. Gone are the days of spray-and-pray mass messages to strangers, most of whom will just delete the message or mark it as spam. If you're a project sales expert or running a project sales agency, you need to know the methods that have been developed to turn prospects into leads, to keep leads engaged or increasingly interested, and to convert those leads into real estate or condo project sales. These are the 4 Pillars of Effective Email Marketing Campaigns.
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Topics: real estate project sales, email marketing, project sales agency, project sales expert, condo project sales, project marketing

Marketing and Sales Tips: Sell a Lifestyle First, a Floor Plan Second

Condo project sales ads are usually the same old boring thing. If you don't know what I mean, flip through a newspaper and look for the ads that seem the most average of the bunch. You will see diagrams, technical renderings, floor plans and numbers, things which might excite an architect but not anybody else. I will tell you who else that appeals to: condo developers whose projects these are. They want a beautiful representation of their project, viewed from an angle that people living there will not usually get to enjoy anyway. This kind of ad misses the mark. What would be on target?

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Topics: real estate project sales, floor plan, developers, condo, condo project sales

Marketing Tip: Touching on Touchpoints

Only one percent of people who walk into a condo project sales office will agree to buy on the first visit. Buying a condo is a big commitment, a long term relationship of sorts. How many people do you know who would say yes to a proposal on the first date? For that matter, how many people propose on a first date? It surprises me whenever a condo project sales office is treated like the beginning and the end of condo project marketing outreach. Every different way that you introduce customers to (and, after, remind customers of) your company and your project is what I call a touchpoint. Sales office visits, appointments, advertisements, email campaigns, each of these is a touchpoint to maintain the interest of sales leads. I am briefly going to summarize what you need to know about touchpoints.
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Topics: marketing, condo, condo project sales, project marketing, sales office, touchpoint, touchpoints

Using Urgency To Create Successful Project Marketing Events

People often tell me that event selling will never work as a strategy in their particular market. They are wrong, and they believe what they do because they have not gone about the process correctly. You see, events thrive on building a sense of urgency. Your prospects lead busy lives and you must somehow make them feel like they need to be at your event.
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Topics: condo project sales, project marketing, sales event

3 Tips For Telling Great Marketing Stories

Every form of storytelling is an art with a process. If you want to write a novel, you could make something pretty crazy by making it up as you go along, but you would have low chances of commercial success with that. You need notes, frameworks, plans; a strategy. The same goes for project marketing and sales ads. A successful project sales agency figures this out on some level, yet far too often you see ads for real estate and condos that have just the facts. Facts may tell, but stories sell. Let me share with you three points that help explain the finer points of the art of telling great marketing stories.
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Topics: real estate project sales, condo project sales, project marketing, sales ads

Marketing and Sales Tips: Following Up With Customers

Have you ever watched a movie that started off great but stopped being interesting somewhere in the middle? Or a sports team that jumped out to a big lead early in their game only to lose their advantage and ultimately lose the game? I have seen condo project sales that looked like they were doing everything right to start but were failing to follow up, and it looks remarkably similar. The project marketing process, like the game winning process, takes effort from beginning to end. Today I will discuss how important it is to follow up, and how to follow up, if you want to win the project marketing game.
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Topics: marketing, condo project sales, project marketing, follow-up

Marketing and Sales Tips: Dealing With Objections

In condo project sales and real estate project sales, you will often run into objections. They are not necessarily any real threat to your sale, especially if you handle them properly. Objections can be benign, often coming from a customer's desire to show how smart they are by actively challenging what you say. I believe that no objection should be taken seriously unless it is repeated three times. Benign or not, every project sales expert needs to have a suitable method for steering the sales conversation back in the right direction. Here is what has worked for me.
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Topics: real estate project sales, project sales expert, condo project sales, project marketing, objection

4 Tips For An Unforgettable Condo Project Sales or Marketing Office

Making a sale is never just about the words you say to the customer, even though those matter too. Great marketing is about engaging a wide array of senses. When you send an email, the experience is mostly visual; the less you use photos or videos for your project marketing, the better your words need to be. With phone calls, you have words plus voice tonality and a hint of body language (which gets reflected in how you speak). With Video Skype and FaceTime, you push audio and visual information to the customer. Now, if that customer should come and visit your condo project sales or marketing office, why would you not want to take advantage of all the senses you can engage to your benefit? Let's discuss what successful sales and marketing offices do to give customers a full experience.
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Topics: marketing, condo project sales, project marketing, sales office, marketing office

4 Proven Marketing Process Steps For Project Sales Experts

You might think that if you're a project sales expert, you know everything about condo or real estate project sales. After all, you are an expert, with all that experience behind you. Personally, I believe that we never stop learning, and it never hurts to consider winning ideas and add notes to your knowledge base. In the spirit of idea sharing, I am bringing you four sales process steps which, when properly implemented are proven to get great results.
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Topics: real estate project sales, sales leads, condo, project sales expert, sales process

5 Core Ideas for Project Marketing On Social Media

Today I will introduce you to a cutting-edge inbound marketing system. Whether you are looking for condo project sales, real estate project sales, or hand-made soap sales, the future of project marketing lies in social media. If you only have the most basic understanding of how social media advertising works, then competitors could leave you behind. Read on and understand the five core ideas for running successful marketing campaigns on social media.

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Topics: inbound marketing, real estate project sales, social media, condo project sales, project marketing

A Dizzying Condo Market in Toronto

By IAN AUSTEN

Published: July 2, 2013.

TORONTO — Sandwiched between two rail lines in this city’s core, great factories once produced the finest Canada could offer the world: Magic baking powder, Brunswick bowling alley flooring and Massey Ferguson farm equipment.

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Topics: Toronto real estate, Condo Sales Toronto, toronto, condo market

Toronto’s Real Estate Boom: How Sales Videos Are Driving Condo Sales

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Topics: Toronto real estate, Liberty Village, Liberty Village Condos, Real estate sales video, condo tv show, toronto, n5r, condo show

Marketing Tip: How Project Sales Experts Build Customer Relationships

There are key ways to communicate and build relationships with customers. I would like to share a couple with you, though this list is really just the beginning. Some examples come from the world of time shares, but there are close parallels you can find in the world of condo project marketing and it goes for real estate project sales in general.
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Topics: condo project marketing, real estate, project sales expert, project marketing, communication

Marketing Tip: Social Media Credibility

Let's talk about CRM: Customer Relationship Management. The largest CRM platform in the world is something you have heard of and probably use yourself. It's called Facebook. It has 1 billion profiles and if your profile is active it knows everything about you: the schools you have attended, who your friends are, what you like, what you dislike, and even what your friends like. It goes deeper and wider than that. Today I am talking about why social media credibility is more important than your company's credit rating, and how to create and maintain that credibility. Whether you are into condo project sales or new car sales or video game sales, this applies equally to you.
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Topics: linkedin, social media, facebook, condo project sales, crm, social media credibility

Where Do You Look For Marketing Inspiration?

Innovation can be difficult to come by when every company spends most of their time looking at what their competitors are doing. That just results in a lot of copycat marketing, where everyone in the same industry is doing the same thing. You might find condo project marketing or real estate project sales agencies, for example, adopting similar tools and methods to others and hoping for a different result. While it can be smart to keep tabs on your sales competitors, you will have a tough time leading the pack if you don't look anywhere else. Watch the consumer instead. Thanks to social media, it's easier than ever to watch the consumer.
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Topics: real estate project sales, condo project marketing, consumer, social media, marketing, project marketing

The Marketing Power of Social Media

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Topics: social media, project sales agency, project sales expert, condo project sales, project sales, project marketing

Marketing To 3 Common Condo and Real Estate Buyer Segments

One-size-fits-all marketing solutions rarely hit the whole audience being targeted. At best, they may get the one type of buyer who best fits the message, and at worst you are lucky to get more than a lukewarm response from any buyer. Fortunately, today's analytics and ad technologies allow you to create different campaigns targeting different buyer segments. You may as well bring those campaigns to any traditional media you intend to use for similar effectiveness. If you try to hit many targets with one arrow, you will hit no more than one target and miss all the others. With my method, it's more like having a unique arrow for each target and hitting all of them right in the middle. To show you in a more direct way what I mean by different buyer segments, I am going to discuss three types of buyers I have encountered in my many years of condo and real estate project marketing. Then I am going to give you an example where this method would be tricky, but should still work.

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Topics: investors, real estate, marketing, condo, Real estate project Marketing, buyer segments

The New Sales and Marketing Reality of Mobile Browsing

This is almost a recap, because what I am telling you is not the next wave, or the next reality of condo project sales and marketing. It is already here. It arrived in 2012, at the latest, and now it is something that every project sales expert and agency has to consider if they want to win. Let's look at some useful facts about mobile browsing and how they impact the project marketing and sales world.

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Topics: mobile, mobile browsing, marketing, condo project sales, mobile device

The Next Big Shift in Sales and Marketing CRM

Back in 2004 when we were working on a project for IntraWest, email databases were the big thing. One property, Keystone, happened to be the best at capturing email addresses by the simple act of circling that field on their form and suggesting to registrants that email is an important thing to provide. We spent a lot of effort analyzing their data and figuring out who was most likely to buy, and we found that leads who spend the most time on a website are most likely to become buyers. It's now 2013 and that process is still good but it's no longer cutting edge. Let me tell you what is.

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Topics: linkedin, sales, social media, facebook, marketing, project marketing, email

5 Tips for Creating a World Class Condo Project Sales Team

There are three kinds of sales teams I have experienced in my sales and marketing career. I have been a part of these teams but more recently assembled them for N5R. There are great sales teams, mediocre sales teams and just plain horrible sales teams. They do things differently and get compensated differently. If you want a world class condo project sales team (and why would you not?) then never believe that you can pay them poorly. Get a world class compensation package ready for them, because a world class condo project sales team that gets compensated at a mediocre level will perform at that pay level. That is both a waste of talent and a poor way to get the results you want. Here are four key points from the ideal process I would go through to build a world class condo project sales team.

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Topics: World-Class, condo project sales, project marketing, first-rate, sales teams

Marketing and Sales Tips: Fun With Google

Last year I spent a day at Google Headquarters and I learned all sorts of interesting things. Number one, the average Canadian viewed 10.8 websites, like blogs or review sites, before purchasing anything. Hats, t-shirts, sneakers, not just real estate but anything at all. It had more than doubled in one year from the previous mark of 4.7, probably due to the rise of the smartphone. Here are three points I want to make about Google and why it is more important to your condo project sales and project marketing than ever before.

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Topics: seo, Google, Keywords, condo project sales, project marketing

Which Condo Project Sales Leads Are Most Likely To Buy?

Between standard email marketing databases and savvy use of social media, it is easier and cheaper than ever to come up with oceans of information. So many sales leads that your project sales experts might not know where to begin, or worse, they might have the wrong idea of where to begin. All you can do is make educated guesses unless you make proper use of tracking and analytics with your project marketing software. Here is how I would determine which condo project sales leads are most likely to buy.

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Topics: sales leads, condo project sales, project marketing, project sales experts

5 Strategies For Effective Project Marketing

Whether it's condo project marketing or real estate project marketing, you can't just throw random ideas together and see what happens. Every project is a little bit different, but it helps to set parameters. Start with these five strategies and your project sales experts should be on the right track.
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Topics: real estate project sales, condo project marketing, project sales agency, condo project sales, project marketing, project sales experts, Real estate project Marketing

The Traffic Funnel: A Project Marketing Method

It's useful to outline your condo or real estate project sales method as a diagram. It helps you to isolate and optimize each part of your project marketing process to increase efficiency. If your project sales experts don't have anything like this to help them visualize their processes, then they need to have a look at this diagram. It's something every project sales agency should be aware of.

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Topics: real estate project sales, condo project marketing, project sales agency, condo project sales, project marketing, project sales experts, Real estate project Marketing

Inbound Marketing and Technology Blog Tips

Posted by Jason Kosarek :

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Topics: internet marketing, inbound marketing, condo marketing, marketing trends, email marketing

KPCB Internet Trends 2013

by Kleiner Perkins Caufield & Byers :

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Topics: internet, Internet Trends

The United States Is Still in an Extraordinarily Good Position

By Jamie Dimon :

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Topics: linkedin

Real Estate Marketing Lessons: Tips To Boost Your Marketing

With N5R’s Chairman and CEO, Roman Bodnarchuk explain some simple and easy techniques to help you marketing your real estate development the right way

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Topics: Roman Bodnarchuk, Real Estate Marketing Toronto, Condo Marketing Toronto, Digital Marketing Toronto, n5r

Real Estate Sales Tips: Who Makes The Buying Decisions

It might not be politically correct, but research shows that when it comes to buying decisions, only one sex holds the power. Watch the video below and find out from real estate sales expert, Roman Bodnarchuk, why you should be focusing your marketing on women. 

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Topics: Roman Bodnarchuk, Toronto real estate, Real Estate Sales Toronto, Condo Sales Toronto, Digital Marketing Toronto, selling real estate, tips for selling real estate, buyer walkthrough tips, n5r

Real Estate Sales Tips: Secrets To Success With Selling

The art of selling real estate has many subtleties, but there are some easy secrets you can learn to boost your sales fast. Watch the video below and hear, just a few of real estate sales expert, Roman Bodnarchuk’s , secrets to success in real estate sales.

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Topics: Roman Bodnarchuk, Toronto real estate, Real Estate Sales Toronto, Condo Sales Toronto, Digital Marketing Toronto, selling real estate, tips for selling real estate, buyer walkthrough tips, n5r

Real Estate Marketing Tips: Following Up On Leads

The digital age has completely changed customer’s expectations in regards to response times. Watch the video below and hear real estate sales and marketing expert, Roman Bodnarchuk, explain what you need to know in order to effectively generate and follow up on leads.

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Topics: Roman Bodnarchuk, Toronto real estate, Real Estate Sales Toronto, Condo Sales Toronto, Digital Marketing Toronto, selling real estate, tips for selling real estate, buyer walkthrough tips, n5r

InfoGraphic - Are you ready for Digital Revolution

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Topics: linkedin

Real Estate Sales Tips: Showing A Home

One of the most important aspects of real estate sales is showing the unit to buyers. It can literally be the difference between closing a sale and turning away a lead.

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Topics: Roman Bodnarchuk, Toronto real estate, Real Estate Sales Toronto, Condo Sales Toronto, Digital Marketing Toronto, selling real estate, tips for selling real estate, buyer walkthrough tips, n5r

Real Estate Sales Tips: How To Communicate

It’s not what you say to your prospects, but how you say it. In the video below N5R’s Chairman and CEO, Roman Bodnarchuk, explains how you can make a great impression on your prospective buyers by communicating the right way.

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Topics: Roman Bodnarchuk, Toronto real estate, Real Estate Sales Toronto, Condo Sales Toronto, Digital Marketing Toronto, selling real estate, tips for selling real estate, sales communication tips, n5r

Real Estate Sales Tips: Impressing A Buyer

The art of selling has many subtleties, but the last thing you want to do is make a bad impression on a buyer. In the video below N5R’s Chairman and CEO, Roman Bodnarchuk, explains how you can make a great impression on your prospective buyers.

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Topics: Roman Bodnarchuk, Toronto real estate, Real Estate Sales Toronto, Condo Sales Toronto, Digital Marketing Toronto, selling real estate, tips for selling real estate, n5r

Real Estate Marketing Secrets: What Ad Agencies Will Never Tell You

So it’s time to start driving sales for your real estate development and communicating your message to qualified prospects. That means you’ll have to hire an expensive ad agency to create a lot of expensive traditional media communications while you can sit back and watch your marketing budget fly though the roof, right?

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Topics: Roman Bodnarchuk, social media marketing, n5r, Advertising Secrets, Marketing secrets, Social Media Marketing Toronto, Ad Agency Secrets

Real Estate Sales Secrets: Top 3 Tips For Dealing With Objections

The art of selling has many subtleties, but the last thing you want to do is end up in an argument with a prospective buyer. In the video below N5R’s Chairman and CEO, Roman Bodnarchuk, explains 3 great tips for dealing with potential buyers objections when selling real estate. 

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Topics: Roman Bodnarchuk, Toronto real estate, Real Estate Sales Toronto, Condo Sales Toronto, Digital Marketing Toronto, selling real estate, tips for selling real estate, n5r

Real Estate Sales Secrets: Top 3 Tips For Dealing With Objections

The art of selling has many subtleties, but the last thing you want to do is end up in an argument with a prospective buyer.

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Topics: Roman Bodnarchuk, Toronto real estate, Real Estate Sales Toronto, Condo Sales Toronto, Digital Marketing Toronto, selling real estate, tips for selling real estate, n5r

Marketing Trends for 2013: The Digital Age

If you want to survive in today’s market you need to stay on top of every new trend.

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Topics: Roman Bodnarchuk, Real Estate Marketing Toronto, Condo Marketing Toronto, Digital Marketing Toronto, digital mobile Toronto, social media marketing, n5r

Marketing Trends for 2013: Mobile Marketing

If you want to survive in today’s market you need to stay on top of every new trend.

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Topics: Roman Bodnarchuk, Real Estate Marketing Toronto, Condo Marketing Toronto, Digital Marketing Toronto, mobile marketing, mobile marketing Toronto, social media marketing, n5r

Marketing Trends for 2013: Landing Pages

If you want to survive in today’s market you need to stay on top of every new trend.

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Topics: Roman Bodnarchuk, Real Estate Marketing Toronto, Condo Marketing Toronto, Digital Marketing Toronto, inbound marketing toronto, marketing with landing pages, social media marketing, n5r

Marketing Trends for 2013: Inbound Marketing

If you want to survive in today’s market you need to stay on top of every new trend.

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Topics: inbound marketing, Roman Bodnarchuk, Real Estate Marketing Toronto, Condo Marketing Toronto, Digital Marketing Toronto, inbound marketing toronto, social media marketing, n5r

Marketing Trends for 2013: Mobile Apps

If you want to survive in today’s market you need to stay on top of every new trend.

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Topics: Roman Bodnarchuk, Real Estate Marketing Toronto, Condo Marketing Toronto, Digital Marketing Toronto, Marketing with mobile apps, social media marketing, n5r

Social Media Marketing Lessons: Tourism Australia (Part 2)

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Topics: Roman Bodnarchuk, Australia, Australia Tourism, social media marketing, n5r

Social Media Marketing Lessons: Tourism Australia (Part 1)

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Topics: Roman Bodnarchuk, Australia, Australia Tourism, social media marketing, n5r

Marketing Trends for 2013: Blogging And Social Media

If you want to survive in today’s market you need to stay on top of every new trend.

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Topics: Roman Bodnarchuk, Real Estate Marketing Toronto, Condo Marketing Toronto, Digital Marketing Toronto, social media marketing, n5r, Marketing with blogs

Real Estate Marketing Lessons: Selling A Million Dollars A Minute

With N5R’s help Montecito Property Company became one of the fastest growing developers in North America, selling $2.5 billion in residential condos in 30 months. Watch the video below to hear about some of the marketing strategies they used to create that success.

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Topics: Roman Bodnarchuk, Montecito, Montecito Property Company, Real Estate Sales Toronto, Condo Sales Toronto, Digital Marketing Toronto, n5r

Real Estate Marketing Lessons: Selling Florida Condos To Canadians

Investing in a foreign market can be a scary prospect for many people. It can make selling real estate to foreign investors very difficult, but N5R is always up for a challenge.

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Topics: oasis, Roman Bodnarchuk, Real Estate Marketing Florida, Attracting Canadian Investors, Attracting Canadian Buyers, Condo Marketing Florida, n5r

Real Estate Marketing Lessons: Selling Condos In Toronto

Selling a condominium quickly, while keeping marketing costs down can be a real challenge, but it’s what N5R does best. Watch the video below to hear N5R’s CEO, Roman Bodnarchuk, explain how he helped Tridel sell 210 condos in only 3 weeks.

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Topics: Tridel, one old mill, Roman Bodnarchuk, Real Estate Marketing Toronto, Condo Marketing Toronto, n5r

Real Estate Marketing Secrets: What Ad Agencies Will Never Tell You

So it’s time to start driving sales for your real estate development and communicating your message to qualified prospects. That means you’ll have to hire an expensive ad agency to create a lot of expensive traditional media communications while you can sit back and watch your marketing budget fly though the roof, right?

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Topics: social media marketing, n5r, Advertising Secrets, Marketing secrets

Florida Real Estate: A Market On The Rise

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Topics: n5r, Florida, Florida Sales and Marketing, Fort Meyers, Florida Real Estate, Florida Housing Market, Florida Housing Turnaround

Real Estate Marketing with Vine: Top 5 Tips

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Topics: real estate marketing, social media marketing, n5r, Vine, Vine Marketing

Innovative Marketing Lessons: Selling Diabetes Testers with IQ Tests

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Topics: Sales and Marketing, n5r, Diabetes Testers, Marketing Lessons, Increasing market share, pharmaceuticals

Innovative Marketing Lessons: Selling Olay To A New Generation

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Topics: Sales and Marketing, n5r, Condo Mastery, Condo Sales and Marketing Mastery, Selling Olay, P&G

Apple’s Newsstand: Top 5 Sales And Marketing Lessons

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Topics: Sales and Marketing, n5r, Apple Newsstand, Selling with newsstand, mobile downloads

Innovative Marketing Lessons: Putting a Mountain Resort Back On Top

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Topics: n5r, Mammoth Mountain, Increasing Sales without advertising, Marketing in LA

Condo Mastery Live Real Estate Marketing Seminar In Toronto

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Topics: Sales and Marketing, Condo Mastery, Roman Badnarchuk, Toronto Real Estate Seminar

Real Estate Marketing Lessons: Selling A Luxury Condo In Waterloo

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Topics: Waterloo real estate, waterloo condos, selling luxury condos, selling without advertising

Innovative Marketing Lessons: Attracting Prospects

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Topics: n5r, digital marketing, Innovative Marketing, Air Canada, Attracting Prospects

Innovative Marketing Lessons: Selling Appliances Online

The Challenge

Years ago, when it came to retailing appliance, Sears was king. They were by far the largest appliance retailer in Canada and they had no problem dominating their competition. They had their marketing down and their overall sales showed it. The problem was that their Internet sales weren’t performing at the same rate. It wasn’t that hard to believe. Appliances are a major purchase for most consumers. It’s a buying decision that consumers want to take their time with. They want to shop around and see what their purchase looks like in person. That’s why they came to N5R for help.  Sears needed a marketing campaign that would boost their online sales and show customers how easy buying an appliance online can be.

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Topics: digital marketing, Sears, Innovative Marketing, Selling Online, Marketing Contests

Real Estate Marketing Lessons: Selling A Luxury Condo In Toronto

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Topics: Toronto real estate, n5r, Toronto Luxury Condos, Luxury Condo Hotels

Real Estate Marketing Lessons: Selling A Costa Rican Resort

 

The Challenge

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Topics: n5r, Cosa Rica, Costa Rica Real Estate, Costa Rica Marketing

Real Estate Marketing Lessons: Selling Condos In A Disaster Zone

The Challenge

Biloxi Mississippi was once a booming city, filled with luxury estates. Its beautiful coast was lined with luxury resorts, restaurants, shows, and casinos. All that was wiped away though in 2005. Hurricane Katrina came ashore in Biloxi and devastated the cities infrastructure in way that residents simply could not believe. N5R's challenge was to sell a luxury condo project in place that according to Mississippi’s Governor, “looked like an America Hiroshima”

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Topics: real estate marketing, Biloxi Mississippi, Biloxi Real Estate, Mississippi Real Estate

Real Estate Marketing Lessons: Raising Capital

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Topics: real estate marketing, n5r, Raising Capital, Real Estate Investing

Real Estate Marketing Lessons: Selling A Caribbean Resort

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Topics: real estate marketing, n5r, real estate sales, Caribbean real estate, Selling real estate in Caribbean

The Future Of Social Media Marketing

Roman Bodnarchuk, our Chairman and CEO here at N5R, recently interviewed Mike Volpe for our new Sales and Marketing TV show. Mike is the CMO of Hubspot, our inbound marketing software of choice. The show is called Big Business Secrets and it premiers in April. As a bit of a teaser we thought that we would give you a taste of some of Mike Volpe’s insights on Social Media Marketing.

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Topics: Roman Bodnarchuk, Sales and Marketing, social media marketing, n5r

Always-On Marketing: A new Approach To Condo Sales And Marketing

There’s a new type of condo marketing on the horizon and it flies in the face of many of today’s traditional marketing philosophies. It’s a step away from the fully planned out rigid marketing campaigns that many major brands swear by. Instead, this is marketing that moves at a faster pace—marketing that has the flexibility to change and adapt at a moments notice. It’s always-on marketing and it is becoming the new norm.

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Topics: social media marketing, digital marketing, condo sales, Always-on marketing, condo sales and marketing

15 Businesses N5R Applauds For Creative Consistent Branding (Part 2)

In case you missed yesterday’s blog, we posted Part 1 our list of 15 Businesses That N5R Applauds For Their Creative And Consistent Branding. Today we’ve got Part 2 of that list and if you did miss yesterday’s blog check it out here.

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Topics: social media marketing, n5r, Consistent Branding

15 Businesses N5R Applauds For Creative Consistent Branding (Part 1)

Here at N5R, we’re always preaching about clear and consistent branding across all channels. Whether it’s on you webpage, you Twitter account or your sales letters—your branding should be ever present in both style and tone. To help illustrate what we’re talking about we’ve put together a list of 15 Businesses That N5R Applauds For Their Creative And Consistent Branding.

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Topics: social selling, n5r, Consistent Branding, Creative Branding

Top 4 Social Media Selling Techniques To Increase Sales

 

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Topics: linkedin, Social Networks, increase sales, social selling, social media, twitter

Social Media Sales: 3 Tips To Connect With More Prospects

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Topics: linkedin, social selling, social media, twitter, selling tips

4 Big Mistakes: Tips To Improve Your Social Media Sales Cycle

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Topics: linkedin, social selling, social media, facebook, twitter, sales cycle

Social Selling: The Top 3 Social Media Mistakes

Some people love it, some people hate it and some people just can’t wrap their minds around it. Social media is a tricky business, but no matter what your opinion on it, there’s no denying that it can be a powerful tool. It may be a game for some people, but social media can be a game changer for your company in its “ability to make companies more likeable.”  That’s according to best selling author, Dave Kerpen’s book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks). Social networks can connect people all over the world, spread communications faster than ever before and yes, even help you increase sales, but only if you use them the right way. On the other hand, misusing social media can alienate you business and leave potential customers despising your methods. To help you out here are N5R’s Top 3 Errors With Social Selling. 

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Topics: linkedin, Social Networks, increase sales, social selling, social selling mistakes, social media mistakes, social media, twitter

Aligning Your Development’s Sales and Marketing: 3 Rules To Live By

 

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Topics: Sales and Marketing, sales, Leads, increase sales, sales and marketing alignment, qualified leads, prospect, marketing

How To Boost Condo Sales In A Slow Market

Get The Training That Allows Your Condo Project to Develop, Grow and Succeed—in Any Economy

Devised by Roman Bodnarchuk over the last 15 years, Condo Mastery has allowed Roman to orchestrate the sell out of 150 projects in 10 countries and 30 cities — producing over $4.7 billion in sales.

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Topics: Condo Mastery, Boost Condo Sales, Increase Sales in A Slow Market

January’s GTA Housing Numbers And What They Mean For Condo Marketing

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Topics: GTA Housing Market, Low-Rise, High-Rise, Price Gap, What Price Gap Means For Marketers

David Ogilvy’s Lessons In Social Media Marketing

Born in 1911 and expelled from Oxford in 1931—who would have thought that David Ogilvy would know so much about marketing with social media?

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Topics: social media marketing, n5r, David Ogilvy, Social Marketing

Top 5 Tips To Increase Sales On Twitter

 

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Topics: increase sales, social selling, twitter, increase sales with twitter, tweets, tweet

5 Tips To Sell With Social Media

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Topics: social seller, selling condos, Sell with social media, sell condos with social media

The 5 Biggest Online Marketing Advancements For Condo Marketing

With marketers all over the world looking for more sophisticated, more automated and more targeted ad services, social media outlets are making some big changes. Here’s N5R's list of the biggest new social media related moves and how they’re giving condo marketers more of what they want. 

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Topics: condo marketing, Online Marketing Advancements, Social Media Advancements, 5 big advancements in online marketing

7 Rules for an Effective Marketing Landing Page

1. The Unique Selling Proposition (USP)

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Topics: inbound marketing, landing pages, toronto condo sales and marketing, Hubspot, marketing campaign, pdf, free ebook

Top 5 Lead Generating Secrets on LinkedIn

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Topics: linkedin, increase sales, LinkedIn Sales, generate leads, LinkedIn leads, generate prospects, increasing leads, prospects, hot prospects

What is Inbound Marketing? - A 3 Principle Perspective

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Topics: inbound marketing, toronto condo market, toronto condo sales and marketing, condo marketing strategies, n5r

Google Dubbed Canada’s Most Influential Brand

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Topics: Google, Sales and Marketing, android, sales, marketing, android os, microsoft

10 Social Lead Sales and Marketing Strategies for Twitter

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Topics: Sales and Marketing, sales, twitter leads, sales leads, social traffic, company, social media, marketing, twitter

Email Algebra – The Top 7 Must Know Email Marketing Metrics

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Topics: email marketing campaigns, email metrics, email marketing metrics, email algebra, deliver rate, conversion rate, retention rate, subscriber retention, email marketing

4 Need To Know Search Engine Optimization Tricks

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Topics: seo, internet marketing, search engine optimization, search engine marketing, n5r seminar

Top 5 Marketing Rules To Create the Best Email Newsletter

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Topics: email newsletter, email conversion, conversion rates, higher email conversion rates, newsletters, email marketing

Top 6 Ways Small Businesses Are Using Social Media

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Topics: internet marketing, small business, social media tools, small business social media, social media, facebook, twitter

The Top 7 Mistakes To Avoid With Email Marketing

 

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Topics: social media, email marketing, email marketing mistakes, email lists

Top 5 Social Media Blunders To Avoid

 

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Topics: social media, facebook, social media marketing, twitter, social media blunders

Top 5 Things You Must Know To Become An SEO Master

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Topics: seo, internet marketing, search engine optimization, search engine marketing, n5r seminar, increase sales, meta tag

Top 4 Reasons Why Users “Like” Brands on Facebook

 

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Topics: social media, facebook, social media marketing, facebook marketing, unlike, like, social media marketing mix

How to Engage Your Contacts Using Email Marketing

Most marketers understand the importance of email to their overall marketing strategy in a vague sort of way. But that doesn't mean that all of the best email marketing practices have exactly caught on. This January, Roman Bodnarchuk, CEO of N5R, is hosting a Toronto Sales & Marketing Boot Camp that will ensure that you're putting your best foot forward with your email marketing strategy.

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Topics: Sales and Marketing, content, sales, marketing, email campaigns, email campaign, contacts, marketing efforts, buying cycle

6 Ways To Use LinkedIn To Generate Leads – A Beginners Guide

If you have an awesome profile and a company page set up, you'll want to start using LinkedIn to generate leads. Let's start by talking about the two main approaches for using LinkedIn for lead generation.

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Topics: Sales and Marketing, linkedin, sales, generate leads, marketing, lead generation

Top 4 Reasons Why Consumer's “Unlike” Your Brand on Facebook



Fact:
There are over 1 billion users now active on Facebook. That's one in seven people on the planet! With so many active users, it's no wonder that it's important for you to get your message out on Facebook. More importantly, a recent study by Lab42 found that 87% of users “like” brands on Facebook and 50% of users believe that a brand's Facebook page is more useful than a brand's website! Whether you are selling your product directly to the public or providing B2B services, Facebook is crucial in delivering your social media message. Getting on Facebook is easy, however once you're on Facebook, how do you make sure that your consumers won't hit the dreaded “unlike” button? Below are the top 4 reasons why consumer's “unlike” Facebook pages.

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Topics: social media, facebook, facebook marketing, facebook page, unlike, like

4 Ways To Increase Your Sales With LinkedIn Premium Accounts

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Topics: linkedin, increase sales, LinkedIn Sales, social media, social media marketing, LinkedIn Marketing, social media sales

5 Email Marketing Tips to Convert Nonresponders

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Topics: email marketing, social media marketing, Nonresponders, Engage Subscribers

5 Email and Social Marketing Tips To Increase Your Sales in 2013


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Topics: increase sales, email marketing, Social Marketing, digital strategies, higher click-through rate

20 Best Ideas to Improve Blogs and Increase Traffic

One of the biggest benefits of blogging is that it helps you attract quality inbound links to your site. The best way to attract those links is to create content that your general audience will find useful and interesting.

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Topics: inbound marketing, blog, sales, blogging, marketing, Inbound, post, site, links

Business Marketing on Facebook for Mobile Users

 
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Topics: Sales and Marketing, sales, mobile, social media, facebook, marketing, business

Your best sales leads may be in the trash can

Most sales and marketing processes work like this:  

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Topics: Sales and Marketing, sales, Leads, marketing, special, specialized, marketing database

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