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The Next Big Shift in Sales and Marketing CRM

Back in 2004 when we were working on a project for IntraWest, email databases were the big thing. One property, Keystone, happened to be the best at capturing email addresses by the simple act of circling that field on their form and suggesting to registrants that email is an important thing to provide. We spent a lot of effort analyzing their data and figuring out who was most likely to buy, and we found that leads who spend the most time on a website are most likely to become buyers. It's now 2013 and that process is still good but it's no longer cutting edge. Let me tell you what is.

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Topics: linkedin, sales, social media, facebook, marketing, project marketing, email

5 Tips for Creating a World Class Condo Project Sales Team

There are three kinds of sales teams I have experienced in my sales and marketing career. I have been a part of these teams but more recently assembled them for N5R. There are great sales teams, mediocre sales teams and just plain horrible sales teams. They do things differently and get compensated differently. If you want a world class condo project sales team (and why would you not?) then never believe that you can pay them poorly. Get a world class compensation package ready for them, because a world class condo project sales team that gets compensated at a mediocre level will perform at that pay level. That is both a waste of talent and a poor way to get the results you want. Here are four key points from the ideal process I would go through to build a world class condo project sales team.

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Topics: World-Class, condo project sales, project marketing, first-rate, sales teams

Marketing and Sales Tips: Fun With Google

Last year I spent a day at Google Headquarters and I learned all sorts of interesting things. Number one, the average Canadian viewed 10.8 websites, like blogs or review sites, before purchasing anything. Hats, t-shirts, sneakers, not just real estate but anything at all. It had more than doubled in one year from the previous mark of 4.7, probably due to the rise of the smartphone. Here are three points I want to make about Google and why it is more important to your condo project sales and project marketing than ever before.

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Topics: seo, Google, Keywords, condo project sales, project marketing

Which Condo Project Sales Leads Are Most Likely To Buy?

Between standard email marketing databases and savvy use of social media, it is easier and cheaper than ever to come up with oceans of information. So many sales leads that your project sales experts might not know where to begin, or worse, they might have the wrong idea of where to begin. All you can do is make educated guesses unless you make proper use of tracking and analytics with your project marketing software. Here is how I would determine which condo project sales leads are most likely to buy.

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Topics: sales leads, condo project sales, project marketing, project sales experts

5 Strategies For Effective Project Marketing

Whether it's condo project marketing or real estate project marketing, you can't just throw random ideas together and see what happens. Every project is a little bit different, but it helps to set parameters. Start with these five strategies and your project sales experts should be on the right track.
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Topics: real estate project sales, condo project marketing, project sales agency, condo project sales, project marketing, project sales experts, Real estate project Marketing

The Traffic Funnel: A Project Marketing Method

It's useful to outline your condo or real estate project sales method as a diagram. It helps you to isolate and optimize each part of your project marketing process to increase efficiency. If your project sales experts don't have anything like this to help them visualize their processes, then they need to have a look at this diagram. It's something every project sales agency should be aware of.

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Topics: real estate project sales, condo project marketing, project sales agency, condo project sales, project marketing, project sales experts, Real estate project Marketing

Inbound Marketing and Technology Blog Tips

Posted by Jason Kosarek :

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Topics: internet marketing, inbound marketing, condo marketing, marketing trends, email marketing

KPCB Internet Trends 2013

by Kleiner Perkins Caufield & Byers :

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Topics: internet, Internet Trends

The United States Is Still in an Extraordinarily Good Position

By Jamie Dimon :

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Topics: linkedin

Real Estate Marketing Lessons: Tips To Boost Your Marketing

With N5R’s Chairman and CEO, Roman Bodnarchuk explain some simple and easy techniques to help you marketing your real estate development the right way

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Topics: Roman Bodnarchuk, Real Estate Marketing Toronto, Condo Marketing Toronto, Digital Marketing Toronto, n5r

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99 Yorkville Avenue
Suite 216
M5R 3K5
(416) 604-49000

New York
1.877.502.2028

roman@n5r.com

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