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The Real Estate Market & Social Media

There are so many reasons to use social media if you’re in the real estate industry. The greatest one of all is simple. Your current and potential clients are already there, and some of them may already be shopping. A social media presence makes it easy for people to be in touch with you on their terms, “opting-in” to your messaging by liking your Facebook page, following you on Twitter, or subscribing to your blog.

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Topics: social communities, interactions, social media, real estate, n5r

New Statistics on Mobile Phone Access

Up-to-the-minute numbers prove mobile marketing isn't falling to the wayside, and won't be any time soon. And where inbound marketing is concerned, some of the key mobile data is central to how people are using their phones to gain new information. Recent studies shows that people are gradually using their mobile phones to access content on browsers, apps, and social networks:

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Topics: mobile marketing, n5r, twitter, New Statistics on Mobile Phone Access

The Mechanics of Building a Following on Social Media

So, how do you establish a meaningful following on social media platforms?  The following list is not an exhaustive one, but certainly will help as you try to engage with your audience and discover your buyer personas.
  • Start with a plan:  It’s so simplistic, isn’t it? But it’s so important to map out how you’re going to entice your target audience on social media.  Why are you engaging, who are you engaging with and, what value do you bring to the proverbial table?
  • Choose a handle. Choose wisely: This is key since it is how people will know you on social media. This handle is most often connected to a business.  It’s best to avoid using your personal account, since the information you would share with a friend probably differs to what you would share in a business relationship. 
  • Once you get started, don’t stop:  By planning what you will share in advance, it considerably speeds up your process of publishing content and reduces the quantity of work you need to do.  Writing posts, finding links and building tweets happens a whole lot quicker if you focus on your chosen subject.  When do you plan to post? You’ll keep your customers happy if you blog every day. Be reliable.
  • Create a value-added relationship: Your followers are following you for a reason, and that reason is because you bring them informative posts which they want to read. Test posts to verify what “value” is, but a starting point is something with a link to useful content.  Bring your followers useful content and they will remain loyal.  A “no post without a link” rule is a sensible starting point.
  • Be open and approachable:  If people reach out to you directly, answer them. Be cordial. It’s easy.  Thank them for retweets and sharing your posts.  They repost your information, because they find it valuable.  Appreciate that and respect it.
  • Limit the selling – It’s not about you, it’s about them. Talk about your product when applicable, but be very sure to balance that with other information which is not central to your product.
  • Install social sharing icons: Making it easy for visitors to your website to share your content can significantly increase how far and fast your content reaches the masses.
Social media is about forming and (keeping) relationships.  Always remember to add value to whatever you’re sharing. Steer clear of shortcuts, spend your time wisely and you’ll see success. 

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Topics: buyer personas, n5r, The Mechanics of Building a Following on Social Me

Study Shows Longer Tweets Get More Clicks

If you’re seeking higher click-throughs on the links shared in your tweets, a recent study from Dan Zarrella at Hubspot will help access how you may be able to up these numbers.

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Topics: Hubspot, n5r, tudy Shows Longer Tweets Get More Clicks

Canada has the best reputation in the entire world!

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Topics: n5r, best reputation, economy, Canada has the best reputation in the world!

How to Add QR Codes to your Marketing Strategy

A Google search for “QR code” is all it takes to find many websites you can go to generate your own QR code. Below you’ll find some useful links to help you build your first QR code.
Kaywa: QR code generator is the most effortless way to generate a QR code. Choose your preference, enter the content you want, specify size and click “Generate.” Save the code or grab the HTML to embed it online.
iCandy: helps you track scans and you can even view analytics on generated QR codes. Additionally, you have the ability to print codes through partner services.
Stickybits : (my personal favourite!) makes it easy to create stickers for your codes, as well as inspire collective content creation from people who scan your codes. This one has it all.
Apps that can scan codes are available for most smartphones. Search your app store for “barcode reader,” or “QR code scanner,” and you’ll find several to choose from.
Really the only limit you have as to where to use QR codes, is your imagination. So run wild!
  • Business cards: Generate a barcode that directs scanners to your online resume, small business Facebook Page or your website to help new contacts find you or your business faster.
  • Marketing materials: Add QR codes to send viewers to a particular how-to video, send them to a Flickr account, get them to follow you on Twitter, or point them to a landing page that promotes a new campaign.
  • Storefront windows: Generate your own QR code to place in your window. You can use this code to get Foursquare check-ins, point scanners to your Yelp profile, or invite customers to share memories in photo, video or text form via Stickybits.
  • For freebies: Everybody loves free! Why not reward your customers with 10% off their next purchase? Give them something small to thank them for their business. Create a custom QR code for the freebie you want to offer. You could even get creative and hide the QR code offers online, like on your Facebook page or website, or somewhere inside your store.
Click me

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Topics: n5r, QR Codes, stickybits, kaywa, icandy, how-to guide

4 Simple Steps to Creating a Million-Dollar Idea

Sounds too good to be true, right? You might be surprised! Author Tim Ferris walks us through 4 simple steps that every budding business owners can use to come up with a potential money-making machine!

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Topics: marketing, n5r, buyer persona, 4 Simple Steps to Creating a Millon-Dollar Idea

Use these 7 Easy Tips to Boost your Marketing Strategy

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Topics: Customer Engagement, advertise on social media, online marketing

5 wrong stereotypes to avoid in social media

Find out ways on how to overpass the main wrong ideas about social media to understand how you should use and adapted to your business to the social media.

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Topics: 2011 Social Media Marketing, marketing stereotypes, 5 wrong stereotypes to avoid in social media

Facebook Reveals Major Updates at F8 Conference

The social network has been keeping busy in the lead-up to f8, its annual developer conference. In the past few weeks, the company has revamped Friend Listsadded a real-time ticker, launched changes to News Feed and rolled out a Subscribe button for following anybody’s public updates.

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Topics: advertising on social media, new facebook ad-ons, social media updated


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