Expecting people to buy a condo on their first visit to a sales office is like proposing marriage on a first date and expecting the person to say yes.
Only 1% of people who walk into a sales office will make that big purchase commitment in the first visit – which means that 99% of the time your potential buyers are slipping away. They come in, hear a pitch and then they leave.
The sales process cannot end there. Studies have shown that it takes between 6 and 17 touch points to convert a prospect into a buyer, depending on market conditions. Up to 17 touch points!
How can you create an effective TouchPoint plan?
Begin by creating an actual plan that covers off at least 17 different
ways that a potential buyer’s interest can be maintained.
real estate marketing,
It is time to familiarize yourself with its true power of Google in the world of real estate marketing. Google has transformed into more than just a search engine. Today, you can buy much of your traditional media through Google, including radio and television spots. In many ways Google is a virtual one‐stop shop for advertising dollars.
However because most of us do not have time to become Google experts I recommend hiring one. Hiring a skilled Google expert is probably the best investment you can make – and it is an investment that should be made, considering the fact that the Internet drives 80 to 90% of all real estate sales, despite being allocated only 2% of the average marketing budget. A great way to lower your cost per lead
Let me give you an example of how Google marketing can pay off:
Lets say your price per lead is $660 from all traditional print marketing Your online cost per lead can be in the $100 range – but of all of our online advertising, the least expensive and most valuable investment was Google. It cost just $13 per lead.
Today every marketing initiate you do should drive people to the one, central marketing hub you have – your website.
real estate marketing,
cost per lead,
There is no denying it -The pace of change in our modern world is dizzying. Just close your eyes and think about life just ten years ago and consider how different things were then. A decade ago nobody had high speed Internet or HTML interfaces. There were no iPods, iPhones or BlackBerrys. Google was just coming out of Stanford and had yet to revolutionize the way the world shares access to information.
Back then nobody was tweeting or had a Facebook profile. And although cell phones were available, they were not everywhere the way they are now, and had only a fraction of their current capabilities. Ten years ago these tools were literally not available and certainly were not an integral part of the real estate marketing landscape. They are most certainly available now – and the challenge is that most developers are still not even using them.
The painful truth is that what sold your property a decade ago is terribly outdated now. Today, smart, skilled builders and developers are trying to market everything from multi‐million dollar developments to singlefamily residences using antiquated methods from the dinosaur age.
It is almost life altering when we present our results – our clients cannot believe that the things they thought were working best were not working at all, and the things they thought worked the least were actually generating 80% of their current business.
real estate marketing,
future of social media,
Demand for Condominiums among baby boomers has led boomers flocking to social media tools in staggering numbers.
A recent article in Zoomer Canada cites statistics that show that people over the age of 65 are adopting Facebook faster than any other age bracket. Further, the largest demographic cohort on Twitter is what we call the junior baby boomers - those aged 35 to 49. According to another survey, nearly half of Canadian boomers now utilize at least one social networking tool, and the number is growing rapidly.
The boomers truly are never a group to do things halfway, are they?
As the Zoomer article points out, the opportunity afforded by the boomers' increasing engagement with social media is huge for anyone hoping to market products (like, say, condos) to the group:
When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack.
social media marketing,
social media blog,
What does a successful Facebook contest/competition setup look like?
You first need to look over Facebook’s promotion guidelines and clearly define what you’re looking for before you start it. Then decide how you’re going to develop it and plan to give away appealing prizes. Keep everything timely, creative and as simple as possible. Also don’t forget to promote on all of the other marketing channels you use.
social media advertising
Roman Bodnarchuk shares his excitement about the One Day Launch Event showcasing Costa Rica's most exhilarating new residential development, Hacienda Matapalo!
four seasons hotel,
real estate in costa rica,