Tip: People Buy Real Estate When They See Others Buying

Posted by Roman Bodnarchuk on Sun, Nov 11, 2012 @ 09:11 AM

Everybody Else is Doing it

Two restaurants sit on opposite street corners. The cuisine and atmospheres of both are of equal quality. Their menus are comparably priced.

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When customers see a line of people waiting at one of the restaurants and not the other, however, they assume that the busy restaurant is better and they follow the crowd.

The Need

The same is true of a sales office. An attractive realty office is useless if it’s empty. If it is filled with prospects interested in the same property, on the other hand, this creates an atmosphere of urgency. When buyers must compete for real estate, this fear of loss will compel them to buy.

The N5R Solution

We want our clients to have full sales offices buzzing with the excitement of a hot, new property.

To accomplish this, we generate qualified leads and then coordinate scheduled events that bring interested buyers into the office at the same time.

A group of buyers interested in the same real estate will create a sense of urgency — and it’s that competitive atmosphere that sells.


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