Use Your Marketing Media Budget Wisely

Posted by Roman Bodnarchuk on Fri, Nov 09, 2012 @ 09:11 AM

No One Reads

When was the last time you went to a silent movie? Probably never. It makes no sense to replicate that kind of experience on a website. If you go to most sites, they are essentially static imagery and a lot of copy, which creates a boring, silent ad that forces people to read.

Canadians spend five times as much of their free time watching television than they do reading. If they watch far more than they read, does it make sense to throw all of your money into print advertising or to use the amazing medium of the Internet to create long, dull blocks of print?

The Need

The answer is, of course, no.

  • Print is the worst performing medium for promoting real estate. But you must be careful not to make the same mistakes on a website that you would in print.

  • Canadians have the highest rate of internet usage. What TV and Internet have in common is a rich visual experience, especially with the emergence of inexpensive high-definition video. It’s that visual experience which needs to be present in online advertising.

The N5R Solution

We know that direct mail and online marketing will outperform any other media you use, including TV commercials, radio ads and print.

  • 85% of all leads are generated by the Internet.

  • For every one visitor to a real estate sales office, there are 100 visitors to the real estate website.

  • Not only are website results measurable, they also give developers the opportunity to create a television experience online.

  • We use a lot of Web-based video that doesn’t require downloading special software, but uses programs that are built into browsing systems.

  • This lets us tell a story using the full media experience, with discussions, testimonials and footage that send a powerful selling message to buyers.

  • Video can become your best salesperson, giving your best sales presentation 24 hours a day, 7 days a week.

  • YouTube is the #2 search engine in the world, getting more views per day than the three major US networks (ABC, CBS and NBC) combined. We make sure your video is marketed here, where hundreds of millions of people can see it.

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