She Wears the Pants
As with household products, vacations, food and other purchases, women are making the ultimate decisions about which real estate to buy and why. According to research, women are the final decision-makers for more than 90% of all sales.
If you spend your advertising time and dollars focusing on the interests of a male audience, rather than tuning in to the female perspective, then you are ignoring the person who can make or break the deal.
Too often, marketing appeals to a masculine sensibility, and presents abstract images, facts and figures that do nothing to inspire the imagination or emotions of the female decision-maker.
The N5R Solution
Because we understand that women make the majority of the purchase decisions for a household, we approach marketing with the goals and interests of women in mind.
Our ad campaigns acknowledge the female audience.
We use women in our advertisements.
We speak directly to the features of a community that would appeal to them.
We build a relationship with them so that they can learn more about a property while appreciating the attentive contact.
When there are several real estate options on the table, our messaging and approach can influence the choice.