Women Make Real Estate Purchasing Decisions

Posted by Roman Bodnarchuk on Fri, Nov 02, 2012 @ 10:11 AM

She Wears the Pants

As with household products, vacations, food and other purchases, women are making the ultimate decisions about which real estate to buy and why. According to research, women are the final decision-makers for more than 90% of all sales.

The Need

If you spend your advertising time and dollars focusing on the interests of a male audience, rather than tuning in to the female perspective, then you are ignoring the person who can make or break the deal.

Too often, marketing appeals to a masculine sensibility, and presents abstract images, facts and figures that do nothing to inspire the imagination or emotions of the female decision-maker.

The N5R Solution

Because we understand that women make the majority of the purchase decisions for a household, we approach marketing with the goals and interests of women in mind.

  • Our ad campaigns acknowledge the female audience.

  • We use women in our advertisements.

  • We speak directly to the features of a community that would appeal to them.

  • We build a relationship with them so that they can learn more about a property while appreciating the attentive contact.

When there are several real estate options on the table, our messaging and approach can influence the choice.

ivanka trump

Download Our E-book About Creating Lovable Marketing

Topics: Real Estate Marketing Toronto, Real Estate Sales Toronto, Condo Sales Toronto, real estate marketing, condo development news, condo development news Toronto, condo development Toronto, how to increase real estate sales, increase condo sales, condo sales, strategic marketing for real estate, real estate sales, increase real estate sales, increase real estate sales Toronto, how to increase real estate sales Toronto, how to increase condo sales, increase condo sales Toronto, how to increase condo sales Toronto, condo development, market condo building, sell condo building


99 Yorkville Avenue
Suite 200
Toronto, Ontario
M5R 1C1
(647) 797-8609

Follow Us

Register for Updates