6 Tips For Effective Sales and Marketing Tweets

Posted by Roman Bodnarchuk on Wed, Dec 26, 2012 @ 08:12 AM

Tweeting for Sales and Marketing


Twitter is another line of communication. Like any form of communication there are very specific do's and don'ts. You would think that using only 160 characters to share a message would be simple, but why do so many of us fumble when it comes to Tweeting? In the marketing and sales world, a message can be so important--not only what you say, but how you say it.

Here are 6 tips for effective sales and marketing Tweets:

  1. The conversation should sound natural. Be genuine and courteous. Even on a rapid communication medium, people can tell if you are taking the time to post a quality message.
  2. The conversation needs to be about your prospects, not you! If you're in a conversation with a prospect, instead of plugging your new blogpost, try inquiring about what they are up to.
  3. Do not abuse the @mention feature; offer relevant and valuable information! Keep the focus on what you are selling and marketing.
  4. Offer specific information tailored for each person, no template @mention
  5. Retweet with caution! When you retweet, add something to the conversation. Add value to each tweet be in additional insight or posing a question. A conversation is a living thing; if it's not growing, it's dying.
  6. Does your prospect have a blog, consider subscribing to it! Blogs are great ways to discover what your prospect is talking about.
It does not matter whether you are marketing a condo or a car. With a bit of time and practice, you can become a Twitter sales and marketing master. Use a simple and intuitive approach that you would use in a business conversation.
If you have any further questions about Twitter, you also have the option of signing up for a free social media sales and marketing evaluation with N5R. Just click to register.
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Topics: marketing, twitter, condo, sales, Sales and Marketing


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