Twitter is another line of communication. Like any form of communication there are very specific do's and don'ts. You would think that using only 160 characters to share a message would be simple, but why do so many of us fumble when it comes to Tweeting? In the marketing and sales world, a message can be so important--not only what you say, but how you say it.
Here are 6 tips for effective sales and marketing Tweets:
- The conversation should sound natural. Be genuine and courteous. Even on a rapid communication medium, people can tell if you are taking the time to post a quality message.
- The conversation needs to be about your prospects, not you! If you're in a conversation with a prospect, instead of plugging your new blogpost, try inquiring about what they are up to.
- Do not abuse the @mention feature; offer relevant and valuable information! Keep the focus on what you are selling and marketing.
- Offer specific information tailored for each person, no template @mention
- Retweet with caution! When you retweet, add something to the conversation. Add value to each tweet be in additional insight or posing a question. A conversation is a living thing; if it's not growing, it's dying.
- Does your prospect have a blog, consider subscribing to it! Blogs are great ways to discover what your prospect is talking about.
It does not matter whether you are marketing a condo or a car. With a bit of time and practice, you can become a Twitter sales and marketing master. Use a simple and intuitive approach that you would use in a business conversation.
If you have any further questions about Twitter, you also have the option of signing up for a free social media sales and marketing evaluation with N5R. Just click to register.