According to HubSpot's 2013 The State of Inbound Marketing Report, it will be the "inbound way."
Inbound Marketing Is Still on the Rise: Nearly 60% practice inbound marketing.
Stronger ROI Than Traditional: Twice as many marketers see below-average cost per leads via inbound marketing
Traditional Marketing is Fading: Inbound marketing grew around 50% for the third straight year.
Definition and Data: Some marketers still struggle with defining and analyzing inbound marketing.
Capturing a Difficult Audience: Inbound marketing cuts through the cluttered internet to reach consumers at every stage of their buying decisions.
Smarter Marketing: Automation of certain tactics allows marketers to focus on newer tasks like blogging.
Inbound Means Marketing: Successful marketers grasp that inbound marketing is not a channel or a technology but a strategy.
Consumers Win: Inbound marketing creates marketing people love because it adds value at every stage.
Marketers Win, Too: No longer cost centers to companies or nuisances to consumers, marketers are more lovable (and important) than ever.
Content And Context: Content is just part of the equation. Context systems like CRMs are still needed to personalize the buyer journey and drive real ROI.
11 Atributes & Core values your Inbound Agency Partner must have - FREE E-book