Why People follow Brands on Facebook?

Posted by Roman Bodnarchuk on Tue, Jul 12, 2011 @ 09:07 AM

The recent article from hubspot listed the reasons why people follow brands in Facebook.

Here are the major takeaways for marketers:

1.      Social Media Users are seeking offers

- 36.9% of Facebook users and 43.5% of Twitter users said they connect with brands using social media to stay in the loop on special offers.

- A whopping 70% said they had used social media to participate in a contest or sweepstakes.

2.      Online Experiences Influence Buying Decisions

-        97% percent of respondents said that an online experience has, for better or for worse, in one way or another, influenced his/her decision of whether or not to buy a certain brand or service.

3.      Social Media Users have Strong Motives

- People use Facebook and Twitter to learn more about a company or its products

In Hot Pursuit Brand Infographic

Topics: Brands, social media, facebook, twitter, follow


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