In this day and age where marketing fact and marketing fiction can sometimes become interlaced, we thought it was time that you got the real answers. From the professions with degrees in marketing and there is more to come..
Fact 1: Over 40% of Facebook's users are over 35.
Fact 2: 93% of Adult US Internet User's are on Facebook
Fact 3: Companies with 1000+ followers on Twitter receive 6x more traffic than companies who don't.
Fact 4: 57% of companies have acquired a customer through their blog.
Fact 5: 65% of daily internet users read blogs.
Fact 6: Blogging can increase your Twitter reach by 75%.
Fact 7: Your email database expires at a rate of 25% per year.
Fact 8: 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.
Fact 9: Leads generated via inbound marketing tactics like blogging & social media cost 62% less.
Fact 10: 86% of C-level executives have a smartphone, the majority of whom say it's their primary communication tool.
What exactly does this tell us? Not to assume that new technology such as social media or blogging is pointless.