“ These days, people want to learn before they buy, be educated instead of pitched.” - Brian Clark
Live chat provides an additional channel of communication for customers and prospects.
Based on our research, 80% of the fastest- growing B2B companies maintain a blog. And just under half offer downloadable resources. So there’s no denying that, for many of these high-growth companies, content plays a significant role in how they communicate with customers and prospects.
But what about the people who engage with this content and then have questions?
Or the people who don’t want to wait for someone to email them after filling out a form? People who want to talk to a real person right now?
One solution that's emerging is 1:1 messaging, which allows prospects and customers to have 1:1 conversations with support reps, sales reps, and other employees via a "live chat" widget on a company's website.
22% (11 out of 50) of the fastest-growing B2B companies have a live chat widget on their website.
Of the 11 companies using live chat, 5 are also using gated content.
Of the 11 companies using live chat, 8 have it on their homepage. 3 have it appear after you navigate to a pricing or contact page.
Of the 11 companies using live chat, 3 show photos of the employees you're chatting with.