How Selling Condos Is Like Dating

Posted by Roman Bodnarchuk on Wed, Feb 17, 2016 @ 07:02 AM

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Roman Bodnarchuk, CEO of, appeared in Adelaide, Australia to help Connekt improve their sales strategy. In this video, see how he compares selling to a customer with dating.

At 0:10 - "What takes the longest time is actually the research." 

At 0:52 - To the married people in the room, "You are all very successful salespeople."

At 1:38 - "What I learned is you can definitely fast track the sales process."

At 1:50 - Don't make a business model predicated on "one night stands".

The heart of the analogy is that Roman considers both processes to have a standard procedure--coffee date, then lunch date, then the next event, in a fitting order.

While you can sometimes fast track the process, you should never base your condo selling strategy on always closing a deal based on a single encounter, 100% of the time. It's not sustainable.

For more information from the CEO of an agency that once sold 367 condos in 90 minutes, at $1 million per minute, download the Condo Mastery Podcasts.

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N5R's goal is to help innovative real estate developers accelerate the world's transition from single family homes to more efficient and sustainable multi-family residences with a full range of powerful and proven sales and marketing strategies powered by technology.
"I really enjoyed our sessions with Roman. He’s certainly made me rethink the way I go about my sales role and I look forward to challenging my existing methods to produce better results in the future." - Charlie Gibbings, Project Consultant

Topics: Condo Mastery, condo sales strategy, condo sales strategy 2016, sales strategy session, N5R sales strategy session, connekt


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