Blog Mini-Series, Part 4 of 5: How To Improve Your Sales State Of Mind For Results

Posted by Roman Bodnarchuk on Sat, Nov 08, 2014 @ 12:11 PM

Sell to Women First

“If you want to improve your sales, the first thing you need to do is take a good look at yourself, your basic techniques and how you relate to people.”

This blog entry is part of a mini-series on the basics of effective sales and marketing strategy. This 5-part series provides guidelines for improving our state of mind for results.

  1. Introduction: It’s not your market, it’s your marketing
  2. Get rid of negativity
  3. Always do your research
  4. Sell to women first
  5. Book the next meeting before they leave the room

Sell to Women First

Study after study has found that women control 92% of the purchasing decisions related to domestic life.

Focus on the decision-maker

Typically, women decide such things as:

  • where to travel
  • what type vehicle to drive,
  • what furnishings to buy, and even
  • what home to purchase.


When you watch the top salespeople in the world, they always seem to be focusing on the woman during the sales process.

If there is a couple or a family present, they always focus on the woman because they know that if they lose her, it’s over. As soon as she gets negative, the deal is done.

Learn more from my book

The Million Dollar Minute – The Secrets of how we sold 367 Condos in 90 Minutes, and how You can too!



 More from our blog mini-series: Blog Mini-Series, Part 5 of 5: How To Improve Your Sales State Of Mind For Results

Topics: marketing to women, sales process


99 Yorkville Avenue
Suite 216
M5R 3K5
(416) 604-49000

New York

Follow Us

Register for Updates