Improve Your Sales Presentation Skills Before Your Next Meeting
There are many skills we can learn from successful individuals like Tony Robbins and Steve Jobs. Something we can all improve on is the ability to perform exciting and engaging sales presentations. Whether you’re at a sales meeting with a client or pitching an idea to your sales team, here are a few tips you can follow that can help you become better presenter.
Tell a Story
A common mistake we make during a sales presentation is we focus on the facts. You must make others relate to what you’re discussing in order to build their interest. Remember this saying: facts tell but stories sell. The next time you’re presenting at a sales meeting, think of an interesting story to tell to make your vision come to life. For example, if you’re a developer selling a condo, you can mention how the rooftop patio is perfect in the summer for enjoying a barbecue with friends while having a beautiful view of the city, and how the surrounding parks are perfect for a stroll on the weekends.
Exude Confidence and Passion
You must believe in what you’re presenting. If you are passionate about what you have to say, your audience will see this and their interest level will rise. The best way to build assertiveness is to invest time in knowing your topic inside and out and being certain in what you have to say.
Once you know what to say, you must decide how you’re going to say it. There are three tools of communication to remember – voice tonality, body language and words. Voice tonality implies the way you say the words, including pitch and speed. Speaking monotone will not do your presentation justice. Body language is also an extremely important part of the presentation, as this can help accentuate what you are saying. There’s one point I cannot mention enough, which is the importance of standing during a sales meeting. If you are not standing when speaking to a potential customer, you will lose the sale.
While presenting a seminar in Delhi, India, I explained the importance of the three tools of communication (and why email is the lowest form of communication):
Voice tonality and body language are your most important tools to show confidence and passion. Words are important too, but if you cannot perfect the first two points, you will lose your customer before even getting them to hear what you have to say.
Engage with your Audience
Take the next step and try to build a relationship with your audience. Ask them questions pertaining to what you’re discussing before and throughout the sales presentation. This will help you to get know your audience and their interests, and keep your presentation relevant and relateable. Asking questions will keep you in control while pulling your audience into the direction you want them. It will help make what you’re saying important to them.
Perfecting sales presentation skills takes time, but by following these few simple steps you’ll be on your way to successfully captivating audiences and potential customers.
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