Social media networks like Facebook, Twitter and LinkedIn are where you should focus when selling or marketing condos, real estate, new homes, apartments, or anything whatsoever. This is where your customers are living and breathing. That's why social media represents a vast, limitless new horizon of business possibilities. Because there are so many possibilities, it's not easy to know where to start. Here are three truths that can help you not only with leveraging social media today, but forming a long term strategy that can adapt to where social media will go tomorrow.
On Social Media, Business is Personal.
If there was ever a time when you could put up a wall between personal and business social media, that's over. If you still think your social media is only personal and has nothing to do with the condo, the apartment, the new home you're selling, then that's a huge mistake.
Let me give you a personal example. Air Canada never gives you an upgrade, they're infamous for it. But they gave me one, because they saw my activity score on social media and they knew right away how important I am to their business.
Today, big companies and banks already calculate your overall social media score. They can use that to determine what priority you get in a customer queue, or in my case, whether to upgrade seats on a plane trip. My advice is to update your social media every day with positivecontent that's relevant to your customers.
The Articles You Share, Everything You Do on Social Media, Connects Buyers With You.
Your social media profile is scored by activity levels, number of followers and connections, and the content you share, but that's not all. One time, I had a client who had been watching my posts, just about unnoticed by me, until the day I managed to sell to him without a single further ad or call. My posts made him feel like I was his friend, and helped him to get to know me; they did the selling, and they closed the deal.
There is a time and place for funny memes and cat videos, but the serious articles and content you share proves one thing: you're an expert, you know what you're talking about, and you have the highest possible credibility with buyers.
The Brand You're Building the Most on Social Media is You.
You're selling condos. You're selling new homes. You're selling apartments. You sell... you. The important thing is, all this work isn't just for the benefit of one project or workplace. Even when you leave a company, you bring that credibility and that social media score with you. You can reuse it again and again forever.
This is just the tip of the iceberg, and there's so much more I can share with you. Download the N5R Condo Mastery Podcast Series and start listening.
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N5R's goal is to help innovative real estate developers accelerate the world's transition from single family homes to more efficient and sustainable multi-family residences with a full range of powerful and proven sales and marketing strategies powered by technology."There are lots of business coaches and mentors out there who very eloquently put forward their ideas however it was so refreshing to spend time with Roman who is so passionate about what he does and gets his message across is such a simple and effective way. The big difference with Roman is that he shares what he actually does. It’s not just theory it’s what he has successfully developed and used in his own hugely successful business. So excited to be able to implement his strategies and looking forward to our business and people reaping the rewards." - Ian Horne, General Manager Projects