Top Digital Marketing Trends of 2015
Creating a human experience online
While digital marketing has always been about focusing on your target audience, now it's more important than ever before. Both Google and Facebook have been pushing organizations to focus on user experience, such as engaging with customers online and creating relevant content, rather than being promotional.
Google relying on your social media presence
How high you rank on Google is no longer just dependant on your content, but also how it's perceived on social media. The amount of shares, retweets and overall influence you have on social media will direct your search engine ranking. Gone are the days of stuffing your website pages with keywords.
Mobile friendly websites
As more people begin to use their smartphones over their computers, it's important to make your website and anything you post on your social media pages mobile friendly. Mobile users enjoy content that is easy to digest, therefore ensuring your website is optimized and formatted for smartphones is critical for any company.
N5R's Roman Bodnarchuk explains the importance of mobile marketing:
SEO on Twitter
How you structure your tweets will play a big role in your ranking on Twitter in 2015. How high you show up in Twitter's search engine results will depend on your inclusion of hashtags, images and links in your tweets. Using the right keywords in your posts will make it easier for users with specific search criteria to find you.
While digital marketing trends are constantly changing, creating content that is easily accessible and keeps your audience engaged will always help keep your company ahead of the game.
Learn more about how to improve your sales through digital marketing by downloading our book "Lovable Marketing Campaigns."