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Why "Spray and Pray" Marketing No Longer Works

I constantly see condo developers making the same old mistake: using one brand statement to try and reach a vast array of different people. In the old marketing days we called that tactic "Spray and Pray" because it involved blanketing everyone with the same message, then hoping and praying it would stick to somebody. There may have been a time when that was the best you could do, but that era is definitely over and the project marketing world is better for it. One size has never fit all, and you will rarely find a product that appeals to all people in exactly the same way. The new age of Digital Marketing provides the tools you need to appeal to different people in optimal ways. Here are the facts.
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Topics: digital marketing, condo developers, landing page, project marketing, digital age

Landing Page - 6 Business Trends You Must Know To Survive

I did an interview where I talked about six business trends of 2013 you must know to survive. Today's one-minute segment is where I talk about an essential tool called the Landing Page. It's where your ads redirect.

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Topics: ads, business trends, website, landing page, homepage, online lead generation, website marketing review, free website review

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