TORONTO Jan 4, 2012 /CNW/ - CondoOutlet.com is revolutionizing the experience of
buying, selling and renting a condo in 2012 by empowering Toronto consumers with the
most comprehensive online condo marketplace. Plus the first condo retail store to sell
both new and existing condos locally and internationally, and the only weekly condo TV
show in the world.
LinkedIn rolled out polls this week, a cool new feature for LinkedIn Groups (important distinction: this feature is not available for Company Pages). The feature has been rolling out over the past couple of days, and if you haven't seen it yet, you're sure to soon. LinkedIn has also let you like, comment on, and follow polls, helping spark discussion and increase user engagement with the group. Let's take a look at how to set up polls in LinkedIn Groups, and discuss 5 creative ways to use this new feature.
Free content is delivered to anyone who is willing to consume it, usually as a way of engaging attention and leading to sales of content down the road. This is the movie trailer, the guest on Oprah, the free chapter, the tweets highlighting big ideas.
Mass content is the inevitable result of a medium where the cost of making copies is inexpensive. So you get books for $20, movie tickets for $8 and newspapers for pocket change. Mass content has been the engine of popular culture for a century.
Limited content is something rare, and thus more expensive. It's the ticket that everyone can't possibly buy. This is a seat in a Broadway theater, attendance at a small seminar or a signed lithograph.
And finally, there's bespoke content. This is the truly expensive, truly limited performance. A unique painting, or hiring a singer to appear at an event.
Three things just happened:
A. Almost anyone can now publish almost anything. You can publish a book without a publisher, record a song without a label, host a seminar without a seminar company, sell your art without a gallery. This leads to an explosion of choice. (Or from the point of view of the media producer, an explosion of clutter and competition).
B. Because of A, attention is worth more than ever before. The single gating factor for almost all success in media is, "do people know enough about it to choose to buy something?"
C. The marginal cost of one more copy in the digital world is precisely zero. One more viewer on YouTube, one more listener to your MP3, one more blog reader--they cost the producer nothing to produce or deliver.
As a result of these three factors, there's a huge sucking sound, and that's the erosion of mass as part of the media model. Fewer people buying movie tickets and hardcover books, more people engaging in free media.
Overlooked in all the handwringing is a rise in the willingness of some consumers (true fans) to move up the pyramid and engage in limited works. Is this enough to replace the money that's not being spent on mass? Of course not. But no one said it was fair.
By head count, just about everyone who works in the media industry is in the business of formalizing, reproducing, distributing, marketing and selling copies of the original creative work to the masses. The creators aren't going to go away--they have no choice but to create. The infrastructure around monetizing work that used to have a marginal cost but no longer does is in for a radical shift, though.
Media projects of the future will be cheaper to build, faster to market, less staffed with expensive marketers and more focused on creating free media that earns enough attention to pay for itself with limited patronage.
The number of people you can reach around the world using the internet is astounding, but if you are a local business, reaching all of these people could be a waste of your time. Luckily, by using a combination of page optimization, inbound linking, social media involvement and focusing on local search terms, you can get your site to a top ranking position in local search easier than you might think. Hubspot’s Corey Eridon has a new blog post, in which he outlines the importance of using long tailed keywords, Google Places and other local directories and let’s you know how to best optimize your blog content. Click here to read the article.
Visualized content has become a very powerful tool when posting reports or articles on your website and for a good reason, it grabs the audiences attention quickly. Largely, people are not likely to dive into a large block of block of text, but if you are able to convey a point right away using visualized content, they are likely to read your article to learn more about that point. Hubspot’s Pamela Vaughn recently posted a list of 17 examples of great visualized content on her blog, check it out here and see how using visualized content can help out your website or blog.
Toronto condo developers rely on printed marketing materials to sell their new condo projects, especially during pre-construction when there is nothing tanglible to show a prospect. Now, in addition to distributing brochures at meetings, trade shows, and sales offices, you can get more bang from your buck if you market this gorgeous brochureware online by posting them on your site, emailing prospects, or linking from your facebook page. And, the best part of putting your brochures online is that search engines capture all the text in your document, which could potentially help your search engine optimization efforts!
Did you know that Canadians love YouTube? According to comScore Video Metrix, 67% of Canada’s total population viewed more than 5.1 billion videos online, with the average viewer watching 232 videos in February 2011. WOW! And, a lot of that traffic was on YouTube. So, my question to you:
Have you created a short engaging video of your new condo development and have it uploaded on YouTube, ensuring that it's properly tagged so that your target audience can find it?
If you're afraid that video production is too expensive, think again. Digital video production can be a cheap and cheerful experience if you know how to do it. Here at N5R, we've produced several online videos for our clients, including Tridel, Plaza, Empire Communities and Brad Lamb. We use a lot of Web-based video that doesn’t require downloading special software, but uses programs that are built into browsing systems. This lets us tell a story using the full media experience with discussions, testimonials and footage that send a powerful selling message to buyers. Video can become your best salesperson, giving your best sales presentation 24 hours a day, 7 days a week.
Email me (firstname.lastname@example.org) to find out how easy it is to develop your own online video! And, the same video can be showcased on our TV show, every Monday/Thursday @ 6:30pm on Ch 21. Watch a selection of videos we've done for recent clients:
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