You know when your boss asks you what your leads goal is, and you don't know how to answer because it's basically just a shot in the dark? Or how about when he asks how your new fangled inbound marketing is going to help you drive leads to the sales organization? It's hard to make the case for inbound to a non-believer when your projections aren't based on math, isn't it?
It's high time to start making your monthly inbound traffic and leads goals based on your business' growth goals. And we're here to tell you how! The good news is that it's ridiculously easy, and with the help of our friend Greg Elwell over at B2B Inbound, we've created an Excel template that you can download and save to make this goal-setting easy as pie every month. With just a few quick inputs, this template will do all the math for you, and you'll be able to know exactly how much traffic and leads your inbound marketing efforts need to drive each month for your sales organization to hit their numbers, and your company to meet its growth goals.
Unqualified leads don't mean any harm, but the truth is, they can be a drain on internal resources and can muck up your marketing data and campaigns.
So by training your team or software platform to identify bad leads and remove them from your sales queue, you can save your company time and get a better sense of what truly classifies a lead as a promising one.
It's time to separate the good eggs from the bad. Here are three sure-fire tactics to help you do just that.
Twitter can be much more than a 140 character sound bite for your condo development - it just may be the easiest way to keep the conversation going with prospective condo buyers. Just think about it, this is a free marketing tool that allows you to make daily connections with your leads or recent buyers who are your best ambassadors for word-of-mouth sales opportunities.
In this new video from N5R, CEO Roman Bodnarchuk uses his thirteen years of experience in the advertising world to let you in on a few Secrets That Your Ad Agency Won't Tell You. Check out the video and see how you can use these secrets to your advantage.
I've been in the business for many years and have seen the re-balancing of how Canadians consume media. As a recent Canadian Radio-television and Telecommunications Commission reports states: "Approximately 95 per cent of Canadian households can access broadband services using land-line facilities." And, according to recent data from Web research firm comScore, Canadians spend more time online than anyone else on Earth. And yet I still see high-profile marketing and advertising agencies avoid recommending Internet marketing to their real estate clients.
In this hot condo real estate market in Toronto, real estate developers can find ways to break through the clutter; but at the same time they may have respond to their agency's hesitation. Why do traditional agencies shy away from leveraging "online" opportunities? I'll reveal a few in this short video.