The following are the five basics of marketing in general, but my focus tends to be more on the condo and real estate sales side. You're about to read the principles by which I run my marketing agency
, ones I swear by to this day. You'll also read why some of these basics apply more to condo and real estate marketing than ever before.
Topics: marketing, real estate sales, project sales expert, condo project sales, real estate project sales, marketing agency
All the greatest project marketing experts will tell you that phone calls are better than email, and in-person tops phone calls. The further away you get from meeting in person, the more you deprive yourself of the tools of effective communication: tonality and body language, which put together make 93% of what will win for you in condo or real estate project sales and any other sales for that matter. The problem is, we have phone calls and email because that's more convenient for people. They can't always meet you in person. Fortunately, new technologies are reducing the amount of marketing power that you would normally have to compromise for the sake of convenience. I'm going to discuss two of them.
Topics: Video, condo project sales, project marketing, real estate project sales, phone calls, skype, facetime
Every once in a while it's fun to reminisce about how marketing used to be. Remember how internet marketing was before the time of social media?When you basically had newsgroups, chat rooms, webpages and email to work with. There wasn't even Google for research purposes. I worked on a team with Lou Pearlman and proved that, with the right organization, we could make internet marketing work. A lot has changed, but the basic four principles are the same: use the latest available technology, create a database, create relevant communication, and build brands. You could apply that to condo project marketing or real estate project sales today. Let's review how I applied these principles back in the day, to a then-new group of guys who had yet to sell an album.
Topics: social media, mobile browsing, project marketing, real estate project sales, marketing agency, backstreet boys, condo project marketing
Email is one of the most technologically mature ways to communicate on the internet. Over the years, email project marketing methods have shifted in the same way as marketing in general. Gone are the days of spray-and-pray mass messages to strangers, most of whom will just delete the message or mark it as spam. If you're a project sales expert or running a project sales agency, you need to know the methods that have been developed to turn prospects into leads, to keep leads engaged or increasingly interested, and to convert those leads into real estate or condo project sales. These are the 4 Pillars of Effective Email Marketing Campaigns.
Topics: email marketing, project sales agency, project sales expert, condo project sales, project marketing, real estate project sales
Condo project sales ads are usually the same old boring thing. If you don't know what I mean, flip through a newspaper and look for the ads that seem the most average of the bunch. You will see diagrams, technical renderings, floor plans and numbers, things which might excite an architect but not anybody else. I will tell you who else that appeals to: condo developers whose projects these are. They want a beautiful representation of their project, viewed from an angle that people living there will not usually get to enjoy anyway. This kind of ad misses the mark. What would be on target?
Topics: condo, condo project sales, real estate project sales, floor plan, developers
Every form of storytelling is an art with a process. If you want to write a novel, you could make something pretty crazy by making it up as you go along, but you would have low chances of commercial success with that. You need notes, frameworks, plans; a strategy. The same goes for project marketing and sales ads. A successful project sales agency figures this out on some level, yet far too often you see ads for real estate and condos that have just the facts. Facts may tell, but stories sell. Let me share with you three points that help explain the finer points of the art of telling great marketing stories.
Topics: condo project sales, project marketing, real estate project sales, sales ads
In condo project sales and real estate project sales, you will often run into objections. They are not necessarily any real threat to your sale, especially if you handle them properly. Objections can be benign, often coming from a customer's desire to show how smart they are by actively challenging what you say. I believe that no objection should be taken seriously unless it is repeated three times. Benign or not, every project sales expert needs to have a suitable method for steering the sales conversation back in the right direction. Here is what has worked for me.
Topics: project sales expert, condo project sales, project marketing, real estate project sales, objection
You might think that if you're a project sales expert, you know everything about condo or real estate project sales. After all, you are an expert, with all that experience behind you. Personally, I believe that we never stop learning, and it never hurts to consider winning ideas and add notes to your knowledge base. In the spirit of idea sharing, I am bringing you four sales process steps which, when properly implemented are proven to get great results.
Topics: condo, sales leads, project sales expert, real estate project sales, sales process
Today I will introduce you to a cutting-edge inbound marketing system. Whether you are looking for condo project sales, real estate project sales, or hand-made soap sales, the future of project marketing lies in social media. If you only have the most basic understanding of how social media advertising works, then competitors could leave you behind. Read on and understand the five core ideas for running successful marketing campaigns on social media.
Topics: social media, inbound marketing, condo project sales, project marketing, real estate project sales
Innovation can be difficult to come by when every company spends most of their time looking at what their competitors are doing. That just results in a lot of copycat marketing, where everyone in the same industry is doing the same thing. You might find condo project marketing or real estate project sales agencies, for example, adopting similar tools and methods to others and hoping for a different result. While it can be smart to keep tabs on your sales competitors, you will have a tough time leading the pack if you don't look anywhere else. Watch the consumer instead. Thanks to social media, it's easier than ever to watch the consumer.
Topics: social media, marketing, project marketing, real estate project sales, condo project marketing, consumer