Back in 2004 when we were working on a project for IntraWest, email databases were the big thing. One property, Keystone, happened to be the best at capturing email addresses by the simple act of circling that field on their form and suggesting to registrants that email is an important thing to provide. We spent a lot of effort analyzing their data and figuring out who was most likely to buy, and we found that leads who spend the most time on a website are most likely to become buyers. It's now 2013 and that process is still good but it's no longer cutting edge. Let me tell you what is.
Some people love it, some people hate it and some people just can’t wrap their minds around it. Social media is a tricky business, but no matter what your opinion on it, there’s no denying that it can be a powerful tool. It may be a game for some people, but social media can be a game changer for your company in its “ability to make companies more likeable.” That’s according to best selling author, Dave Kerpen’s book Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks). Social networks can connect people all over the world, spread communications faster than ever before and yes, even help you increase sales, but only if you use them the right way. On the other hand, misusing social media can alienate you business and leave potential customers despising your methods. To help you out here are N5R’s Top 3 Errors With Social Selling.
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