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YouTube Sales Tip: Address Market Segments

Posted by Roman Bodnarchuk on Tue, Dec 09, 2014 @ 11:12 AM

YouTube Sales Tip:

YouTube is the number 2 search engine in the world and you can use it in some interesting ways.

Maximizing multiple YouTube accounts

If you have more than one YouTube sales account, you can upload the same sales video to both accounts but label them very differently. This way, if you have two different markets, you can target both individually.

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Addressing multiple market segments

Many industries have more than one market segment. Know what they are for your industry, and describe your video in ways that will appeal uniquely to each market segment.

Investors and First-time buyers

For example, in the condo real estate business, one market segment is comprised of investors, so one of the descriptions would be all about why investors are going to love this project.

Another market segment is first-time buyers, and the same video that was labelled for investors could be uploaded to another YouTube sales account, with a description all about why a first-time buyer would love the project.

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