Many business' tend to forget the importance of smart phone optimization.
Remember, consumers are not using their desktops, or even the relatively new tablet as often as their smart phones. As technology adapts - we see how the tablet is becoming an almost outdated source of reaching the consumer. If your website doesn't look as good - if not better on mobile than it does when someone were to key in your domain into their desktop browser then you can guarantee the loss of a potential lead.
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At N5R - we stress the importance of an online sales video optimized for smart phones. This is because as Adobe's latest Bench-mark report revealed video consumption is up 53% on mobile from last year and has overtaken tablet streaming by 13%.
If your team can create, optimize, and reach your target audience on their smart phones then you are set up for success!