Copper Mountain


  • To create awareness of Copper Mountain as a premier vacation resort and increase sale of resort properties.


  • Develop contest website and promote it via Direct Mail campaign
  • Capture email addresses
  • Send database email correspondence promoting Copper Mountain purchase opportunity
  • Total contest entrants exceeded 10,000
  • 40% indicated interest in purchasing vacation property
  • 24% entered through refer-a-friend component
  • 28% heard about contest through direct mail
  • 55% opted-in to hear from Copper Mountain again
  • 300% ROI achieved