Horseshoe Valley Resort


  • To build permission database and increase visits to Horseshoe Valley Resort.


  • Develop a contest
  • Promote contest through both digital and offline mediums to attracts largest possible number of visitors
  • Include viral marketing element
  • Over 10,000 entrants
  • 79% referred by friends
  • 67% opted-in to hear from Horseshoe Valley again
  • 57% indicated interest in learning more about the resort