Solitude Resorts


  • To increase awareness of Solitude Resort and build permission database of potential buyers.


  • Develop 10 week promotion targeted at prospective resort property owners
  • Attract audience with online contest
  • Segment and profile contest entrants to analyze their propensity to buy
  • 38% indicated interest in purchasing a vacation property in Utah
  • 15% indicated annual income of over $150,000
  • 27% referred by a friend
  • 45% of entrants opted in to hear more about Solitude Resort