TD Waterhouse heading

E-mail was certainly a core component in the TD Waterhouse campaign. The promotion drew 10,000 entrants within the first two weeks: 78% requested contest updates, 55% agreed to receive announcements from TD Waterhouse and 27% signed up for the Raptors newsletter. "We're bullish on the rest of the campaign," he said. "We got the critical mass we needed early."

D'Arcy McDonald
Alliance Marketing Manager